SMM.pptx
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The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
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- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
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- Best practices in SMM
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+ Some context about how social media is transforming today’s business landscape
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Social media optimization (SMO) is the process of using social media channels to attract visitors and increase the visibility of a website or a brand. It is an important aspect of digital marketing that can help businesses reach a wider audience, generate leads, and drive website traffic.
Table of content:
1. Key Elements of SMO.
2. Goals and objectives of Social media Optimization.
3. Advantages of Social Media Optimization (SMO)
4. Best practices and tips
5. Conclusion
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Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
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- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
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- Keyword Research for SMM
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- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
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- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
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- Social Media Task Scheduling & Automation
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Monthly Social Media News Update May 2024
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
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SMM.pptx
- 1. Title: Social Media Marketing Subtitle: Strategies Your Name: Ajay Kumar Date: 3/11/2023
- 2. Agenda • Introduction to SMM • Importance of SMM • Choosing the Right Social Platforms • Creating Engaging Content • Social Media Advertising • Engaging with Your Audience • Analytics and Performance Tracking • Influencer Marketing • SMM Best Practices • Case Studies • Conclusion
- 3. Introduction to SMM What is Social Media Marketing? Social media marketing (SMM) is a digital marketing strategy that uses social media platforms to connect with and engage target audiences. It involves creating and sharing content, utilizing paid advertising, and fostering customer relationships to promote products, services, or brands and achieve business objectives. SMM enhances brand visibility, drives website traffic, and boosts sales.
- 4. Importance of SMM • Brand Awareness and Visibility • Targeted Marketing • Customer Engagement and Loyalty • Driving Website Traffic • Generating Leads and Sales
- 5. Choosing the Right Social Platforms • Overview of Major Platforms • Aligning Platforms with Business Goals • Demographics and User Behavior • Platform Selection for Your Business
- 6. Creating Engaging Content • Content Types: Text, Images, Videos, Infographics • Content Calendar • Content Quality • The Power of Storytelling
- 7. Social Media Advertising • Benefits of Paid Advertising • Advertising Options on Popular Platforms • Targeting and Customization • Measuring ROI
- 8. Engaging with Your Audience • Importance of Engagement • Responding to Comments and Messages • Building a Social Community • Handling Negative Feedback
- 9. Analytics and Performance Tracking • Key Metrics: Engagement, Reach, Conversions • Tools and Analytics Platforms • Tracking and Analyzing Results • Continuous Improvement
- 10. Influencer Marketing • What is Influencer Marketing? • Partnering with Influencers • Benefits and Challenges • Examples of Successful Influencer Campaigns
- 11. SMM Best Practices • Consistency and Frequency • Hashtags and Trends • Social Media Guidelines and Policies • User-Generated Content
- 12. Case Studies • Real-life examples of successful SMM campaigns • Highlight metrics and outcomes
- 13. Conclusion • Summarize the key takeaways • Reiterate the significance of SMM • Encourage action or questions from the audience • Learn for more Information: https://www.excellencetechnology.in/#
- 14. Thank you Learn For more Information: https://www.excellencetechnology.in/#