This document discusses strategies for hiring and retaining millennial talent. It emphasizes the importance of understanding what attracts top candidates, effectively communicating your company culture through branding and storytelling, and interviewing in a way that finds the right cultural fit. Once hired, the document recommends focusing on onboarding the new team by introducing them to coworkers and resources and making them feel supported. The overall message is that non-traditional careers and a strong company culture are especially important to millennials, so focus on culture and opportunities for growth when attracting, interviewing, and onboarding new talent.

1. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Kathryn Minshew
Founder & CEO, The Muse
@kmin / @dailymuse
The Young & the Restless:
How to Hire + Retain Millennials
in the World of unSEXY

2. themuse.comTweet: @kmin / @dailymuse / #unSEXY
TheMuse.com
8 million professionals

3. themuse.comTweet: @kmin / @dailymuse / #unSEXY
EXISTING PARTNERS
Corporate Start-up Nonprofit

4. Knowledge Bombs
• Hiring: Why You Should Care
• How to Be Awesome & Make Everyone
Want You
• Interviewing your way to greatness
• You’ve got your dream team – now
what?

5. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Q: Ok, hiring. Why should
I care?

6. themuse.comTweet: @kmin / @dailymuse / #unSEXY
A:
It’s Competitive
It’s Expensive
It’s Better to do it right the
first time around

7. Finding and Retaining the right talent is hard
• 75% of candidates don’t move past
the 1st stage of the hiring process
because they are not the right fit for
the company
• 89% of hiring failures are due to poor
cultural fit
• 46% of new hires leave their jobs
within the first year
Source: eBullpen, LLC

8. We believe that employee well-
being is a profound driver of
productivity and innovation…

9. But only 3 in 10 U.S. workers are
engaged in their jobs

10. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Q: I get it; this is
important. How do I do it
right?

11. themuse.comTweet: @kmin / @dailymuse / #unSEXY
A:
1. Understand what attracts
top people
2. Sell your company, like you
would your product, through
e"ective employer branding
3. Get the word out

12. themuse.comTweet: @kmin / @dailymuse / #unSEXY
The workplace is changing dramatically
• Linear career paths are no longer the
norm
• Average tenure at a job is ~2 years
for millennial employees
• 54% believe that career
advancement opportunities are more
important than salary

13. themuse.comTweet: @kmin / @dailymuse / #unSEXY
What matters to the right candidate
Work they will be
doing
Work
environment
People they
will be working
for

14. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Brand
Opportunity
Purpose
Culture

15. themuse.comTweet: @kmin / @dailymuse / #unSEXY
58% of respondents would
take a 15% pay cut in
order to work for an
organization “with values
like my own.”
Source: Net Impact

16. themuse.comTweet: @kmin / @dailymuse / #unSEXY
EMPLOYMENT BRANDING #FAIL

17. More effective job advertising
needs to do three things:

18. themuse.comTweet: @kmin / @dailymuse / #unSEXY
1. Define & emphasize
company culture

19. themuse.comTweet: @kmin / @dailymuse / #unSEXY
A shared set of values, beliefs and
norms that guide interactions
within an organization
Company culture:

20. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Culture is more than
a ping pong table

21. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Culture is deliberate
Kiva

22. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Twilio

23. themuse.comTweet: @kmin / @dailymuse / #unSEXY
2. Tell a story. Make it visual

25. themuse.comTweet: @kmin / @dailymuse / #unSEXY
And the people who work inside

26. themuse.comTweet: @kmin / @dailymuse / #unSEXY
The shift to visual
• 90% of information transmitted to
the brain is visual
• Visuals are processed 60,000x
faster in the brain than text

27. themuse.comTweet: @kmin / @dailymuse / #unSEXY
The results…
- 60% of customers are more likely to consider or
contact a business when an image shows up in local
search results
- Publishers who use infographics grow in traffic an
average of 12% more than those that don’t
- 70% of social media actions involve a picture
- Articles with images get 94% more views than those
without

28. themuse.comTweet: @kmin / @dailymuse / #unSEXY
“Images make everything online better. And that’s a good thing, considering how several
big shifts in the social media world are now placing a bigger emphasis on using high
quality photos in content. So how much does adding images to you content matter?
Maybe a lot more than you think” Source: MDG Advertising

29. themuse.comTweet: @kmin / @dailymuse / #unSEXY
3. Communicate through
multiple mediums

30. themuse.comTweet: @kmin / @dailymuse / #unSEXY
• Classic job sites: LinkedIn, Indeed
• Next Gen: Glassdoor, The Muse,
AngelList
• Your network, your employee’s
networks
• Lurking*
* HackerNews, Twitter, deadpool companies on TechCrunch

31. themuse.comTweet: @kmin / @dailymuse / #unSEXY

32. themuse.comTweet: @kmin / @dailymuse / #unSEXY

33. themuse.comTweet: @kmin / @dailymuse / #unSEXY

34. themuse.comTweet: @kmin / @dailymuse / #unSEXY

35. themuse.comTweet: @kmin / @dailymuse / #unSEXY

36. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Q: I’ve attracted great
people. Now how do I
interview my way to a
great team?

37. themuse.comTweet: @kmin / @dailymuse / #unSEXY
1: Choose the optimal
format

38. themuse.comTweet: @kmin / @dailymuse / #unSEXY
2: Set the stage

39. themuse.comTweet: @kmin / @dailymuse / #unSEXY
3: Look for the narrative

40. themuse.comTweet: @kmin / @dailymuse / #unSEXY
4: Get specific

41. themuse.comTweet: @kmin / @dailymuse / #unSEXY
5: Don’t hog the interview

42. themuse.comTweet: @kmin / @dailymuse / #unSEXY
6: Partner up

43. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Now let’s get unSEXY…

44. Hiring unSEXY
• What you want: people who are passionate
about your specific company and goal
• What you get in a sexy industry: lots of
applicants who just want to be in a sexy
industry
• What unSEXY gets: Fewer applicants, more
opportunity for them to be uniquely dedicated

45. Focus on unique advantages
• How can you contribute to a top hire’s
professional growth?
– Invitations to conferences and events
– Opportunities to speak publicly about the
company
– Flexible schedule
• Share & track goals
– Every 3-4 months in person
– Ongoing, via a shared document

46. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Q: I’ve got my dream team
– now what?
aka Onboarding 101

47. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Play tour guide
Photo: Atlassian’s office

48. themuse.comTweet: @kmin / @dailymuse / #unSEXYMake connections Photo: Corey, Counsyl

49. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Break bread
Photo: Squarespace

50. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Provide resources
Photo: Tasting Table

51. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Be available

52. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Thank you

53. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Appendix

54. themuse.comTweet: @kmin / @dailymuse / #unSEXY

55. We believe:
• That linear career paths are no longer the
norm
• That now more than ever before, people
have the opportunity to find a career that
fulfills and inspires them, if only given the
tools to do so
• That startups are leading the charge when
it comes to creating incredible professional
opportunities
• That if you do not adequately focus on
training & onboarding your team, you will
lose them

56. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Onboarding 101
• Play tour guide
• Make connections
• Break bread together
• Provide resources
• Be Available

57. themuse.comTweet: @kmin / @dailymuse / #unSEXY
Break bread
Photo: imo