Facebook's Future - What Marketers Need To Know Today - Mari Smith at Traffic & Conversion 2020

•

0 likes•1,296 views

Greetings T&C360i Attendees! Please enjoy the slides from my session. Facebook users have long associated the platform with News Feed. That's changing, and fast, says Mark Zuckerberg. “The future is private.” Catering to short attention spans—coupled with users’ desire for more private and ephemeral sharing—messaging and Stories are growing the fastest. Facebook also continues to place massive emphasis on video, determined to become a major player in digital streaming television. How can marketers make sense of all this and focus on the right mix today to get the right results tomorrow? In this presentation, I cover the 5 key areas Facebook is prioritizing today and planning for a future with a diminished News Feed. Connect with me: @marismith on Facebook, Twitter, LinkedIn & Clubhouse @mari_smith on Instagram www.marismith.com

FACEBOOK’S
FUTURE
What Marketers Need To Know Today
Mari Smith | Premier Facebook Marketing Expert,
CEO, Mari Smith International, Inc.

#TCS360i | @marismith
To look
forward,
we need to
look back…

#TCS360i | @marismith
Facebook’s F8 – 3.25.2015
Messenger Platform

#TCS360i | @marismith
3.2015
2.2016
• CHINA IS LIGHT YEARS AHEAD
• ONLY TWO APPS CAN COMPETE:
WHATSAPP AND MESSENGER

Image Credit: Amy Osborne/Getty Images
3.2019

#TCS360i | @marismith
Zuck’s 3,200 word ‘Privacy Manifesto’
3.2019

#TCS360i | @marismith
Facebook’s Challenges
1. CONTINUE GROWING
• Users
• (Keep engaged, more time on site, avoid fatigue;
attract younger demographic)
• Revenue
• (New ad placements, new products)
2. AVOID STRUCTURAL SEPARATION

#TCS360i | @marismith
Multiple Feeds
Multiple places to get seen +
multiple ad placements!
• 3 News Feeds (Home, Favorites, Recent)
• Groups Feed
• Watch Feed
• Games Feed
• Pages Feed
• Hashtag Feeds
• Stories (FB & IG) + Reels (IG)
• Search Pages

#TCS360i | @marismith
CONTENT + ENGAGEMENT +
CONVERSION = RESULTS.
Rinse. Repeat.
Your evergreen social media success formula:

#TCS360i | @marismith
#1. The Future is EPHEMERAL Content
• MICRO content
• Disappearing
• Horizontal navigation
• User is in control

#TCS360i | @marismith
“Stories are
the future.”
-Mark Zuckerberg

#TCS360i | @marismithImage: Snapchat
• Snapchat
• Instagram
• Facebook
• Messenger
• WhatsApp
• YouTube
• LinkedIn
• Twitter
• Google
• Spotify (coming)
“Lightweight and
low pressure.”

#TCS360i | @marismith
Social Media Trends Report
Story Ad spend
Feed Ad spend

#TCS360i | @marismith
Slider
Questions
Poll
2,617 times a day
5,400 times a day
Typical cellphone user
Extreme cellphone user
DM
Quiz

#TCS360i | @marismith
#2. The Future is VIDEO

Image Credit: Getty Images
“Create shared experiences
and a sense of belonging
through video.”
Video mission:

#TCS360i | @marismith
#3. The Future is MESSAGING

#TCS360i | @marismith
onezero.medium.com

#TCS360i | @marismith
#4. The Future is SHOPPING (mCommerce)

PHOTO ILLUSTRATION: 731; PHOTOS: ALAMY; GETTY IMAGES

#TCS360i | @marismith
#5. The Future is PAYMENTS
Digital Coins

#TCS360i | @marismith
Facebook FAMILY of Apps & Services
DAU / MAU = only Facebook
Family DAP & MAP = active people

#TCS360i | @marismith
Facebook’s Future
#1. EPHEMERAL, MICRO content
• Create an abundance of Stories and Reels!
#2. VIDEO
• Create experiences via Facebook Live!
#3. MESSAGING
• Connect through the customer’s choice of app
• Messenger, Instagram, WhatsApp
#4. SHOPPING (mCommerce)
• Embrace mobile + Live, real-time shopping
• Instagram, Facebook, WhatsApp
#5. PAYMENTS
• Get ready for Diem coin!
(for Marketers)
#TCS360i | @marismith

Mari Smith's keynote from The Big Social Media Summit, Manchester, England. July 2015. Why and How Businesses Are Succeeding With Facebook The rapid evolution of Facebook has made it difficult for many businesses to stay current with their Facebook marketing efforts. In this dynamic session Mari Smith—the world’s premier Facebook marketing expert—will show you what is possible with the right strategy. Mari will reveal top Facebook marketing pitfalls, teach you proven practices for marketing success, explore how to sell with Facebook and share upcoming Facebook trends. You'll end up with plenty actionable tips and inspiration to take your Facebook marketing to the next level. The result: better customer engagement, more loyal fans and measurable growth.

5 Things I Wish I'd Known Sooner About Scaling Teams & Culture - at Turing Fest

Meri Williams

In engineering we (rightly) talk a lot about how to scale our systems and our infrastructure. Yet some of our very hardest challenges come when scaling the people side of things. How do you survive your team doubling, tripling or perhaps even a 10x growth in a short period of time? What does it take to grow fast AND retain the bits of your culture as a team or organisation that made you great to begin with? How do you know when to change how you do things, without just cargo culting? Having scaled a number of teams at different speeds, Meri talks through some of the inflection points you'll experience, how to navigate them, and reflect on all the things she wishes she'd known just a little bit earlier..

THE STATE OF FACEBOOK MARKETING: What’s Working And Why

Mari Smith

Social Media Success - by Mari Smith

Mari Smith

An interactive keynote presented at Social Media Camp 2013. This presentation is for organizational leaders, digital communications managers, and social media specialists. Through stories, examples, and activities, this presentations walks the audience through a framework for asking the right questions to develop a digital communications strategy that has high impact. At the core of this presentation is the common themes of telling your powerful story, having conversations that matter, and building vibrant community!

Practical Diversity: Creating Space to Be Awesome

Meri Williams

Modern Management at #wintech17

Meri Williams

Session from Women of Silicon Roundabout 2017. Bringing agile approaches into how we manage people and lead teams can have wonderful, far-reaching impact. How do we get the most out of these new ways of working and also ensure that we create an inclusive environment where all types of people can be successful? In this session we’ll take a closer look at the science behind great people management, to figure out how to bring these together and craft space for everyone to be awesome.

Creating Space to Be Awesome at QCon London

Meri Williams

Bringing agile approaches into how we manage people and lead teams can have wonderful, far-reaching impact. How do we get the most out of these new ways of working and also ensure that we create an inclusive environment where all types of people can be successful? In this session we’ll take a closer look at the science behind great people management, to figure out how to bring these together and craft space for everyone to be awesome.

How to Score Big on Instagram?

Satinder Thind

Creating Space to Be Awesome -- Offentlig Chef

Meri Williams

Modern Management: Creating Space for Everyone to Be Awesome

Meri Williams

Our role as technology leaders is changing. And somehow also staying the same. Though we work in new ways – for instance using Agile & Lean – we are still trying to achieve the same thing. Our mission is to create high performing teams to deliver high quality products that help our users and organizations to succeed. So how do we go about it? First of all, we steal the best lessons we can from psychology, management science, and other fields including sports. Then we focus on how to create an environment in which a diverse range of people can be themselves and be successful. In this keynote we’ll take a whistle-stop tour of the relevant science, then focus on how to use it in our day-to-day – to create inclusive and effective work environments in which everyone can be awesome.

Modern Leadership & Team Science: Creating Space to Be Awesome

Meri Williams

PHPNW2015 Keynote: Stealing People Lessons from Artificial Intelligence

Meri Williams

Creating Space to Be Awesome at ScotlandPHP17

Meri Williams

Awesome People Management with Agile

Meri Williams

Baking Accessibility In Using Agile - Fronteers 2014

Meri Williams

Awesome People Management with Agile at Agile North East

Meri Williams

Creating Space for EVERYONE to be Awesome - Agile People Sweden

Meri Williams

Closing keynote from Agile People Sweden 2015. Bringing agile approaches into how we manage people and lead teams can have wonderful, far-reaching impact. How do we get the most out of these new ways of working and also ensure that we create an inclusive environment where all types of people can be successful? In this session we’ll take a closer look at diversity & inclusion, and the science behind great people management, to figure out how to bring these together and craft space for everyone to be awesome.

Neurodiversity: The Next Frontier (Agile People Sweden)

Meri Williams

We already know that diverse teams are more creative and deliver better results. We’ve seen this play out in repeated studies and real life. Sadly many organisations lag behind in adequately representing the population in terms of diversity, but those that are making strides are also outperforming the competition. But what about less visible diversity? The topic of neurodiversity is increasingly on our minds (if you’ll excuse the pun). How do we create work environments and cultures that embrace the full spectrum of neurodiversity and enable all our colleagues to perform at their best?

Profitable Facebook Marketing by Mari Smith - Social Media Marketing World 20...

Mari Smith

Facebook for Artists

Ceci Dadisman

Stealing Management Lessons from Artificial Intelligence - TDC14

Meri Williams

Social Media Marketing Presentation

Cristin Grogan

Ramp Up Facebook Results & ROI

Cision

What's hot

Practical Diversity at Thinking Digital Women

Meri Williams

5 Things I Wish I Knew Sooner About Scaling Teams & Culture

Meri Williams

Driving Social Media Strategy through Conversations that Matter - Social Medi...

Tyrell Mara

Practical Diversity: Creating Space to Be Awesome

Meri Williams

Modern Management at #wintech17

Meri Williams

Creating Space to Be Awesome at QCon London

Meri Williams

How to Score Big on Instagram?

Satinder Thind

Creating Space to Be Awesome -- Offentlig Chef

Meri Williams

Modern Management: Creating Space for Everyone to Be Awesome

Meri Williams

Modern Leadership & Team Science: Creating Space to Be Awesome

Meri Williams

PHPNW2015 Keynote: Stealing People Lessons from Artificial Intelligence

Meri Williams

Creating Space to Be Awesome at ScotlandPHP17

Meri Williams

Awesome People Management with Agile

Meri Williams

Baking Accessibility In Using Agile - Fronteers 2014

Meri Williams

Awesome People Management with Agile at Agile North East

Meri Williams

Creating Space for EVERYONE to be Awesome - Agile People Sweden

Meri Williams

Neurodiversity: The Next Frontier (Agile People Sweden)

Meri Williams

Profitable Facebook Marketing by Mari Smith - Social Media Marketing World 20...

Mari Smith

Facebook for Artists

Ceci Dadisman

Stealing Management Lessons from Artificial Intelligence - TDC14

Meri Williams

What's hot (20)

Practical Diversity at Thinking Digital Women

5 Things I Wish I Knew Sooner About Scaling Teams & Culture

Driving Social Media Strategy through Conversations that Matter - Social Medi...

Practical Diversity: Creating Space to Be Awesome

Modern Management at #wintech17

Creating Space to Be Awesome at QCon London

How to Score Big on Instagram?

Creating Space to Be Awesome -- Offentlig Chef

Modern Management: Creating Space for Everyone to Be Awesome

Modern Leadership & Team Science: Creating Space to Be Awesome

PHPNW2015 Keynote: Stealing People Lessons from Artificial Intelligence

Creating Space to Be Awesome at ScotlandPHP17

Awesome People Management with Agile

Baking Accessibility In Using Agile - Fronteers 2014

Awesome People Management with Agile at Agile North East

Creating Space for EVERYONE to be Awesome - Agile People Sweden

Neurodiversity: The Next Frontier (Agile People Sweden)

Profitable Facebook Marketing by Mari Smith - Social Media Marketing World 20...

Facebook for Artists

Stealing Management Lessons from Artificial Intelligence - TDC14

Similar to Facebook's Future - What Marketers Need To Know Today - Mari Smith at Traffic & Conversion 2020

Social Media Marketing Presentation

Cristin Grogan

Ramp Up Facebook Results & ROI

Cision

Social media marketing for non profits

Muhammad Eltiti

AACS Conference Owners Only Social Media Marketing Workshop

Matthew O'Brien

Social Media for Marathons

Geben Communication

The running community is very active online. Marathons and other road races should leverage social communication channels to build and activate communities year-round. When done right, this can strengthen customer service, deliver a better race-day experience, mitigate crisis situations, drive registrations and recruit volunteers. Using the Columbus Marathon as a case study, this presentation was first delivered to the Road Race Management annual conference. Want Heather Whaling to help your event harness the power of social media? Just email: heather [at] gebencommunication.com.

Mayo Clinic Social Media Network - Winning Facebook Strategies by Mari Smith

Mari Smith

WINNING FACEBOOK STRATEGIES: 5 Powerful Ways To Leverage Your Results & ROI by Mari Smith, Premier Facebook Marketing Expert. Organizations around the world use Facebook effectively to generate qualified leads and increase sales. However, this is not the norm. Most marketers struggle to keep up with the constantly changing landscape of Facebook – new features, new products, new ad units. What really works? And, what is a waste of time and money? Where should you focus today for maximum results tomorrow? In this dynamic session, world-renowned Facebook marketing expert, Mari Smith, will share her proven system for creating predictable growth using Facebook, plus give you a glimpse into Facebook’s future so you can get into pole position now. Mari Smith lead this webinar exclusively for Mayo Clinic Social Media Network members on September 12th, 2017. See: https://socialmedia.mayoclinic.org/webinar/winning-facebook-strategies-5-powerful-ways-to-leverage-your-results-roi/?date=2017-09-12 PLUS, Mari Smith will be the keynote speaker at Mayo Clinic Social Media Network's Annual Conference being held in Scottsdale, AZ on December 11-12, 2017. See: https://socialmedia.mayoclinic.org/hubcap/2017-mcsmn-annual-conference/

Top 8 Trends in Social Media for 2015

Mike Corak

Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running. Key takeaways: 1. The most important platforms for brands. 2. How to ensure your company is set up to execute social effectively. 3. Ways to amplify social activity beyond organic engagement.

How to Increase Facebook Engagement with BuzzSumo and Mari Smith

BuzzSumo

BEST PRACTICE: Visual social marketing – The next generation of social media

B2B Marketing

Google Plus Content Wheel for Social, Mobile and Search Marketing ROI

Matthew O'Brien

http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the longest lasting and most effective way for deploying ongoing content marketing strategies. Content remains a challenge to create with many businesses and The Content Wheel helps to increase your visibility in search engines and social networks. Think of a single piece of content, like a video, as a multi-media campaign. By creating a transcript of the video, taking screenshots of the video and turning the transcription into a blog post, a press release and a document, you now have 5 unique forms of media to promote over a 2 month period of time (or longer). This presentation also shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social and mobile marketing. Learn more at http://www.mintsocial.com/content-marketing/

GAF Social Media PresentationKMK Media Group

Social Profit System 2014 - Free Webinar with Mari Smith!

Mari Smith

Facebook Ads: 10 Steps To Get More Fans, Leads & Profits - FREE Webinar with ...

Mari Smith

PR 2.0: Why Social Media is a Must with Heather Whaling 10.29.12

Social Media Club Columbus

Social Media Success - by Mari Smith

Mari Smith

Facebook Video: How Companies are Succeeding with Videos on Facebook

Mari Smith

Mari Smith's Content Marketing World 2016 presentation, sponsored by Animoto.com - the leading video creation tool for savvy marketers! Discover the latest stats, trends and proven strategies and tactics for making your social video content marketing work for you in 2017! Agenda includes: - Television vs. Digital Video - Social Video Stats & Facts - The Facebook Organic/Paid Wave - Video Ad Call To Arms - Video Ad Best Practices - Case Study

Social Media 2020: How to future-proof your business and increase your ROI–An...

Brian Huonker

by Chris Glass Terrostar Technology Solutions’ social media and Internet marketing guru, Chris Glass, discusses some of the more advanced approaches to social media. This information-packed presentation gives you a look into the past, present, and future of social media and illustrates how social media marketing and search engine marketing can help your business while paying for itself. This sessions goes in depth to some of the more advanced aspects of social media and how you can use the tools to easily increase your ROI. We’ll talk about everything from incorporating a website into your Facebook page to custom group bases in Linkedin. At the end of this information-packed hour you should have all the tools necessary to drive your business into the social future. Chris is a College of Business graduate at Western Illinois University. Since graduating, Chris has embedded himself in the social media community interacting with some of the biggest social outlets alive. With more than 12,000 followers on Twitter, numerous groups in LinkedIn, and a large blog following, Chris has built his personal brand and has become a leader across the world in social media. In his day job Chris works with a team of nerds at Terrostar Technology Solutions. Chris consults with clients in growing their brand and developing a strong internet marketing footprint from Web design to social media. Discover more about the @Midwest Social Media Conference at atMidwest.com

Customer Journey Mapping Illustrating the Big Picture - MIMA Summit 2013 - Me...

Mad*Pow

SEJ Summit 2015: Mastering Social Media for Big Brands by Debbie Miller

Search Engine Journal

Presenter: Debbie Miller, Social Media Manager at Search Engine Journal Event: SEJ Summit 2015 "3Takeaways" Hosted by Searchmetrics- Santa Monica Debbie breaks down social media success for large brands or companies, via tactics such as crafting personas, creating content and campaigns, to dealing with crises and troublemakers. SEJ Summit 2015 is a new, boutique marketing conference series for Big Brand marketers. It's happening in Santa Monica, Dallas, Chicago, London, Silicon Valley, New York, Miami. It's *free* for invited attendees (a tip on how to get an invite is below). Our day of learning and networking features speakers from Disney, Copyblogger, Taco Bell, AirBnB and Copyblogger to name a few. Breakfast, lunch and a hosted networking reception are all included. SEJ Summit is hosted by Search Engine Journal and Searchmetrics. There will be no pitches, no product demos, no sponsored content. Note that anyone can request an invitation. Due to the room capacity, we can't guarantee everyone will receive one. *Protip: Big brand marketers will get priority. Request your invite here: http://www.searchenginejournal.com/sejsummit2015/

Understanding impact and opportunities of social media

Digital Masters Academy

Similar to Facebook's Future - What Marketers Need To Know Today - Mari Smith at Traffic & Conversion 2020 (20)

Social Media Marketing Presentation

Ramp Up Facebook Results & ROI

Social media marketing for non profits

AACS Conference Owners Only Social Media Marketing Workshop

Social Media for Marathons

Mayo Clinic Social Media Network - Winning Facebook Strategies by Mari Smith

Top 8 Trends in Social Media for 2015

How to Increase Facebook Engagement with BuzzSumo and Mari Smith

BEST PRACTICE: Visual social marketing – The next generation of social media

Google Plus Content Wheel for Social, Mobile and Search Marketing ROI

GAF Social Media Presentation

Social Profit System 2014 - Free Webinar with Mari Smith!

Facebook Ads: 10 Steps To Get More Fans, Leads & Profits - FREE Webinar with ...

PR 2.0: Why Social Media is a Must with Heather Whaling 10.29.12

Social Media Success - by Mari Smith

Facebook Video: How Companies are Succeeding with Videos on Facebook

Social Media 2020: How to future-proof your business and increase your ROI–An...

Customer Journey Mapping Illustrating the Big Picture - MIMA Summit 2013 - Me...

SEJ Summit 2015: Mastering Social Media for Big Brands by Debbie Miller

Understanding impact and opportunities of social media

More from Mari Smith

How To Easily Create Short-form Video on Desktop

Mari Smith

Facebook and Instagram's parent company, Meta Platforms, is ALL IN on REELS! "Reels is now Meta’s fastest growing content format by far," says Zuck. And, of course short-form video is wildly popular on other social platforms as well (uh, TikTok! And, YouTube Shorts!). Well, if you're looking for quick and easy ways to make professional videos for Facebook and Instagram on DESKTOP - from repurposed content you already have, as well as stock footage - you'll definitely want to watch this video!! 🎬🥳🎉 (And, no, you don't have to be a professional dancer or lipsyncer or point to bubbles. 🤪😂) See the video on Facebook here: https://www.facebook.com/marismith/videos/675366207031857 Or YouTube: https://youtu.be/NmhWnZcdpjQ P.S. You'll ideally want to use a superb and inexpensive online video editor like InVideo! Go to https://invideo.io?ref=marismith2 and use code MARI30 to save 30% off any plan, annual or monthly. Your rate is grandfathered in for the lifetime of your account. P.P.S. Also, check out InVideo's incredibly supportive user community on Facebook "Video Marketing And Creation Hub by InVideo" with over 30k members! https://www.facebook.com/groups/invideo.io This content is sponsored by InVideo - the world's easiest online video editor.

HubSpot #INBOUND18 Highest Impact Twitter Contributors

Mari Smith

Top marketing automation platform, HubSpot just held its annual epic convention called INBOUND in Boston, MA last week. The #INBOUND18 hashtag generated 37,806 tweets with what TweetBinder calls an ‘economic value’ of $902,017. This was my fourth year in a row speaking at INBOUND, leading two sessions on Facebook marketing. I’m delighted to be the #1 highest impact contributor to the #INBOUND18 hashtag on Twitter, clocking up 124 million impressions. Wowee! Amazing to see the impact/impressions of my tweets during #INBOUND18 amount to over $200k. Check out this full report by METRICOOL.

Top Ten Facebook Video Marketing Questions & Answers - Mari Smith and Wave.video

Mari Smith

The Top 10 Facebook Video Marketing Questions! I teamed up with my good friends at Wave.video for this free training. What questions do you have about video marketing and creating success with Facebook Live? Let us know... FOR THE COMPANION VIDEO, SEE: https://www.facebook.com/marismith/videos/10155354053670009/ www.Wave.video is an incredibly easy to use online video maker for creating marketing and social videos in minutes. Create multiple video formats simultaneously (square, landscape, portrait, Story, FB cover and more). Includes over 200 million premium assets! Mari's friends can SAVE 30% on any annual plan. Just use code: WXA_30SMITH

Mari Smith Keynote for Mayo Clinic Social Media Network - Facebook Success St...

Mari Smith

Facebook LIVE Video Marketing - Part 3 of 4 AMPLIFY REACH & RESULTS - with Be...

Mari Smith

NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET. Today’s topic is, “AMPLIFY REACH & RESULTS - How To Fully Optimize Your Broadcasts!” I share my top tips—both organic and paid—on how to get the most out of your Live videos before, during and after your show!! See the live stream here: https://facebook.com/marismith/videos/10154826279800009/

Facebook TV - How To Maximize Your Reach & Results Using Video - MARI SMITH #...

Mari Smith

Facebook is aggressively growing Live video into the next generation digital television network. And, video ads on Facebook perform better than any other ad type. What does this mean for marketers? There is a golden window of opportunity right now for savvy brands and businesses to stand head and shoulders above the competition with a robust and compelling video strategy. But it's not just standalone video; the strategy must be holistic and include personalized, end-to-end customer experiences. In this lively session, world renowned Facebook expert, Mari Smith, will walk you through case studies and specific steps to achieving maximum results and ROI. Hear Mari Smith LIVE on Tuesday, September 26th, 2017 at 10:30 AM in room East 157 and again for an Encore session at 1:00 PM in East 151. If you were not able to catch these sessions, HubSpot will be making replay videos available for all attendees. Thank you!

Facebook LIVE Video Marketing - Part 3 of 4 CONDUCTING INTERVIEWS - with BeLi...

Mari Smith

NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET. Part 3 = CONDUCTING INTERVIEWS Facebook Live Video Marketing – Talk Show Tips, Visuals & More I showcase great examples as well as bringing on guests! If you’re looking to get started with your very own digital television talk show and get featured on Facebook’s new Watch platform, be sure to tune in for hot tips!! See the live stream here: https://www.facebook.com/marismith/videos/10154807838280009/

Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLi...

Mari Smith

NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET. Part 2 = CONTENT THAT CONVERTS Facebook Live Video Marketing – What To Say, and How To Generate Leads & Sales See the live stream here: https://www.facebook.com/marismith/videos/10154790222300009/

How To Get Started With Facebook Video Advertising Lesson #3 of 3 - Mari Smit...

Mari Smith

Video #3 of 3 How To Get The Most Out Of Facebook Advertising: Advanced Tips Watch this free workshop with Facebook marketing expert, Mari Smith. Mari shares practical tips that will help you get the most out of your marketing and ad dollars on Facebook. You can watch all three videos on the link below: https://animoto.com/video-ads-for-facebook-mari-smith And, take Animoto for a test drive!! https://animoto.com

How To Get Started With Facebook Video Advertising Lesson #2 of 3 - Mari Smit...

Mari Smith

Video #2 of 3: How To Amplify Your Video Reach with Facebook Ads Watch this free workshop with Facebook marketing expert, Mari Smith. Mari shares practical tips that will help you get the most out of your marketing and ad dollars on Facebook. You can watch all three videos on the link below: https://animoto.com/video-ads-for-facebook-mari-smith And, take Animoto for a test drive!! https://animoto.com

How To Get Started With Facebook Video Advertising Lesson #1 of 3 - Mari Smit...

Mari Smith

Video #1 of 3: 5 Keys for Creating Thumb-Stopping Facebook Videos Watch this free workshop with Facebook marketing expert, Mari Smith. Mari shares practical tips that will help you get the most out of your marketing and ad dollars on Facebook. You can watch all three videos on the link below: https://animoto.com/video-ads-for-facebook-mari-smith And, take Animoto for a test drive!! https://animoto.com

Winning Facebook Strategies by Mari Smith - #SMSummitIRL

Mari Smith

Facebook Contest Rules - Mari Smith Explains

Mari Smith

Facebook Contest Rules Explained!  Can you ask people to share your contest as an entry?! Check out this video on Facebook for the definitive answer!!  https://www.facebook.com/marismith/videos/10154197782780009/ Please pass this video along to help other folks understand the proper interpretation of the Facebook Page Terms. Thank you! Bottom line ➡️ You CAN ask people to share your contest on their business Page as a contest entry. You CANNOT ask people to share your contest on their *personal* Timeline (personal profile), or a friend's Timeline, or tag a friend to enter your contest. This is simply due to technical reasons. Facebook states, "...this is because people can choose to limit the visibility of the content they put on Facebook to only themselves, friends, or to a custom group of people, Pages won’t have the ability to access all of the entries that people post on their own Timelines unless these entries are public." Voila - hope this helps clear up any mysteries and misunderstandings out there!!  References: https://www.facebook.com/page_guidelines.php https://www.facebook.com/business/news/page-promotions-terms http://bit.ly/fb_promotionsPDF

Facebook Marketing 2017: What To Focus On For Maximum Results by Mari Smith

Mari Smith

Mari Smith's Winning Facebook Formula For Getting Your Videos Seen!

Mari Smith

Facebook Marketing - What is Hot and What is Not - Mari Smith - Social Media ...

Mari Smith

How To Create Compelling Videos For Facebook + Animoto Tutorial

Mari Smith

How To Build Powerful, Profitable Relationships on Facebook... and Beyond!

Mari Smith

In this information-packed session, Mari Smith walks you through specific steps to overcome the challenge of diminishing organic reach on Facebook, leverage your own content and that of others ("OPC"), cultivate powerful relationships with influencers and superfans and provide exemplary customer service. === How To Build Powerful Relationships on Facebook and Beyond Relationship marketing has been around for eons; what’s changed in recent years is how we connect with our marketplace. Facebook, in particular, has created a fundamental paradigm shift in how we communicate and do business around the world. There is an art and science to using Facebook a) to foster power relationships with key influencers, and b) to reach the maximum potential audience and convert them into paying customers. In this dynamic session, social media thought leader and top Facebook marketing expert, Mari Smith, will show you: - how to connect with, and court, power influencers - proven organic ways to expand your reach and click-through rate - specific steps to growing your email list using Facebook - and much more!

Profitable Facebook Marketing - Mari Smith - Latino iConnect

Mari Smith

How To Master The Social Web In Six Easy Steps - Mari Smith

Mari Smith

More from Mari Smith (20)