BLCC presents on their Mobile Adaptive Personalised Learning Experience (Maple) project. BLCC is a business that provides language training to companies. They believe in mobile learning to make learning more flexible and accessible. Through Maple, BLCC explored how to develop an adaptive mobile learning system using tracking and logging data. This provided insights into user expectations. It resulted in two demonstrators, including one focusing on adaptive content selection and delivery based on a user's device. Next steps involve exploring new business models and content partnerships to further develop Maple.

1. BLCC presents Mobile Adaptive Personalised Learning Experience iMinds 2011, Kathleen Heireman

2. Overview Who is BLCC? Why do we believe in mobile learning? Why participate in Maple? Who participates in Maple? Which answers did Maple bring? What are the next steps? Demo

3. Who is BLCC? Business Language and Communication Centre Tailor-made and short language courses for companies - expert in blended learning Tailor-made e-learning and e-testing developments Consultancy for implementing a language learning strategy

4. Who is BLCC? DIDACTIC PARTNERS COMMERCIAL PARTNERS TECHNOLOGICAL PARTNERS Take-over of Languesdoc in 2011. Close cooperation to implement CALT, CALL and now MALL research.

5. Who is BLCC? 13 languages 20.000 training hours/year 150 companies 21 years 12 permanent staff members 200 freelance language teachers 100 % client satisfaction

6. Clients TRUST SECTOR LARGE COMPANIES SMEs GOVERNMENT HOSPITALS COLLEGES

7. Why do we believe in m-learning? Innovate or die Learning is changing, so will our role Target audience increasingly under pressure Mobile revolution

8. Why do we believe in m-learning? Concretely .. Enrich the BLCC Integrated Language Learning Environment

9. Why do we believe in m-learning? Concretely.. Optimize travel time, waiting time of our target audience

10. Why do we believe in m-learning? Concretely.. Improve flexibility and bring learning into the personal living environment of our clients.

11. Mobile Adaptive Personalised Learning Experience

12. Why participate in Maple? Belief in P&G Connect & Develop Innovation model Need for scientific research and different insights A lot of technological, didactic, business and user-related questions to be answered …

13. Who participates in Maple? Mobile Adaptive Personalised Learning Experience

14. Which answers did Maple bring? Insight in user expectations and experiences

17. Which answers did Maple bring? Clear specifications for language learning objects suited for adaptive model and suited to mobile learning experience. How 2 exploit authentic media to create interesting learning paths.

18. Which answers did Maple bring? 2 demonstrators Demonstrator illustrating the Maple research, the reasoning system in particular. Demonstrator focusing on the user expectations, including an offline learning option.

19. What are the next steps? Look into new business models. Look into new sales channels. Look into new content models based on partnerships with media companies. Content!

20. Demo

21. BLCC presents Mobile Adaptive Personalised Learning Experience iMinds 2011, Kathleen Heireman