The growing number of children in online game rooms and interactive websites provide ample opportunities for advertising campaigns aimed at kids. Combined with an ever-increasing number of broadcasters aimed at children’s audience, the media space for toy ads has grown quickly.
Deep description and marketing analysis of the Toy industry: https://pixelsutra.com/toy-industry/
FINAL Deliverable-Fantastic 5, Now 6-MKTG 3660Erika Cole
The Cabbage Patch Kids brand was popular in the 1980s but has since declined as it failed to evolve with its target audience. This document proposes repositioning the brand by modernizing its dolls and introducing an educational app. A new target audience of 3-6 year old girls and their parents is identified. The strategy involves using digital media like YouTube ads and in-app ads alongside traditional signage to promote the nostalgic aspect of the dolls while emphasizing their new educational benefits through the app. This aims to change perceptions of the brand from outdated toy to fun and engaging learning tool for children.
Which retail campaigns have you come across that are changing the horizons of the digital marketing landscape? We culminated a bunch of campaigns that we thought were really cool. Why don't you take a took and decide for yourself?
Leading consumer research company specialising in consumer insight with kids. Experts in testing toys, games, kids TV shows, virtual worlds, apps and other forms of entertainment for children.
Methodology including: kids focus groups, kids discussion groups, product testing, advertising and communications research with children, packaging execution, concept review etc.
For more details go to: www.KidsBrandInsight.com or www.stevenreece.com
Crayola is the best-selling supplier of colored pencils and art supplies for children. It generates an estimated $675 million in annual revenue, selling 200 million crayons per year. Crayola distributes its products to over 80 countries through major retailers like Walmart, Target, drugstores, and online retailers. Strategies proposed include focusing more on their Portfolio art series for older artists, publicizing this line through social media, and providing opportunities for interaction between younger and older artists.
Starbucks introduced a new instant coffee product called VIA Ready Brew. To promote this new product, Starbucks used informative advertising highlighting the product's portability. They also used stealth marketing by offering free samples to generate buzz. Additionally, Starbucks ran a contest on social media to increase interest. After the free samples, Starbucks increased advertising in stores and offered $1 off coupons on VIA displays near registers. This caught the attention of customers already waiting in line, prompting some to purchase VIA along with their initial order. Through these various marketing strategies, Starbucks was successful in promoting the new product.
Toys "R" Us is facing challenges as it is no longer the dominant destination for toy shopping. Research found a disconnect between what toys parents think their kids are playing with and what kids actually play with. The document proposes a new brand strategy for Toys "R" Us to focus on the relationship between parents and children through play. It would position the store as a place where parents can bond with their kids through toy shopping. A rebranding campaign including in-store, digital and traditional advertising would encourage parents to make toy shopping a special bonding experience with their child.
The growing number of children in online game rooms and interactive websites provide ample opportunities for advertising campaigns aimed at kids. Combined with an ever-increasing number of broadcasters aimed at children’s audience, the media space for toy ads has grown quickly.
Deep description and marketing analysis of the Toy industry: https://pixelsutra.com/toy-industry/
FINAL Deliverable-Fantastic 5, Now 6-MKTG 3660Erika Cole
The Cabbage Patch Kids brand was popular in the 1980s but has since declined as it failed to evolve with its target audience. This document proposes repositioning the brand by modernizing its dolls and introducing an educational app. A new target audience of 3-6 year old girls and their parents is identified. The strategy involves using digital media like YouTube ads and in-app ads alongside traditional signage to promote the nostalgic aspect of the dolls while emphasizing their new educational benefits through the app. This aims to change perceptions of the brand from outdated toy to fun and engaging learning tool for children.
Which retail campaigns have you come across that are changing the horizons of the digital marketing landscape? We culminated a bunch of campaigns that we thought were really cool. Why don't you take a took and decide for yourself?
Leading consumer research company specialising in consumer insight with kids. Experts in testing toys, games, kids TV shows, virtual worlds, apps and other forms of entertainment for children.
Methodology including: kids focus groups, kids discussion groups, product testing, advertising and communications research with children, packaging execution, concept review etc.
For more details go to: www.KidsBrandInsight.com or www.stevenreece.com
Crayola is the best-selling supplier of colored pencils and art supplies for children. It generates an estimated $675 million in annual revenue, selling 200 million crayons per year. Crayola distributes its products to over 80 countries through major retailers like Walmart, Target, drugstores, and online retailers. Strategies proposed include focusing more on their Portfolio art series for older artists, publicizing this line through social media, and providing opportunities for interaction between younger and older artists.
Starbucks introduced a new instant coffee product called VIA Ready Brew. To promote this new product, Starbucks used informative advertising highlighting the product's portability. They also used stealth marketing by offering free samples to generate buzz. Additionally, Starbucks ran a contest on social media to increase interest. After the free samples, Starbucks increased advertising in stores and offered $1 off coupons on VIA displays near registers. This caught the attention of customers already waiting in line, prompting some to purchase VIA along with their initial order. Through these various marketing strategies, Starbucks was successful in promoting the new product.
Toys "R" Us is facing challenges as it is no longer the dominant destination for toy shopping. Research found a disconnect between what toys parents think their kids are playing with and what kids actually play with. The document proposes a new brand strategy for Toys "R" Us to focus on the relationship between parents and children through play. It would position the store as a place where parents can bond with their kids through toy shopping. A rebranding campaign including in-store, digital and traditional advertising would encourage parents to make toy shopping a special bonding experience with their child.
Disney Consumer Products (DCP) faced criticism over unhealthy food products. To address this, DCP shifted to focus on healthier options classified as main meals, sides, snacks, and drinks. DCP partnered with Imagination Farms and Kroger supermarket to develop and market fresh fruit and private label healthy food products under the Disney brand. DCP's strategy was to balance fun branding appeals to kids with nutritional guidelines by limiting sugars, fats, and portion sizes. This allowed DCP to maintain popularity while addressing criticism over contributions to childhood obesity.
CRM STRATEGY FOR New LAUNCHED star 96 ICE CREAMAliraza Afzal
The document discusses the ice cream industry in Pakistan. It notes that Pakistan has a large dairy industry due to its large milk production. The ice cream market has grown annually at 2.8% between 2001-2006. The document outlines Star 96 ice cream's manufacturing process and marketing strategy. It profiles their target customers as students and adults and discusses the 4Ps of their marketing mix - product, price, place, and promotion. Finally, it performs a SWOT analysis and recommends research methods to evaluate their distribution and sales.
Marketing strategy for ice-cream companyShamim Hasan
Cold Berg is an Irish ice cream company that has acquired a license to operate in Bangladesh. It aims to grab market share and satisfy customers through high quality products while earning maximum profits. A S.W.A.T. analysis identified strengths in Irish equipment/technology and product variety, while weaknesses included high costs and seasonal demand fluctuations. Existing research found high competition targeting premium customers, so Cold Berg plans to promote new flavors, family packages, and advertise to attract upper middle class customers through retail channels, events, and ice cream parlors.
This document discusses different types and techniques of advertising. It outlines print, outdoor, broadcast, and surrogate advertising. It also mentions public service advertising. Some key advertising techniques explored include using nostalgia, bandwagon appeals, transferring qualities through fantasy, humor, sense appeals, statistics, and testimonials. Celebrity endorsements are highlighted as a very effective use of the testimonial technique.
LeapFrog is developing a marketing plan to capitalize on the $78 billion worldwide toy market. They aim to increase profits by 37% by 2013 by expanding into new markets with multi-lingual toys, focusing on higher margin software, and increasing marketing spend. LeapFrog faces competition from major toy companies like Mattel and Hasbro as well as niche learning toy brands. The marketing plan recommends building globally-focused toys, boosting software offerings, ramping up advertising, and potentially acquiring other learning toy companies.
Advertisements target children because they are easy to manipulate and build brand loyalty from a young age. The purpose is to attract children and make money by creating an impression that they need a product to feel good about themselves. Common advertising strategies used on children include using toys, celebrities, games, and cartoons to promote products in a fun way. While ads make children aware of new items, they can also encourage unhealthy consumption, teach demanding behavior, and negatively impact children's development if the messages and values promoted are not positive.
A detailed analysis of Harvard Business School's case study of Procter and Gamble. Prepared by Kandukuri Sai Omkar a 3rd yr Undergraduate student at BITS Pilani K.K Birla Goa Campus during an marketing internship under Prof. Sameer Mathur.
Research report by KIDSPLAYTESTtm looking at whether UK consumers approve or embrace gender stereotyping and labelling of toys, games & kids entertainment content
This document discusses how marketers target children through advertising. It notes that children influence billions in family purchases despite not earning much money themselves. Marketers use psychologists to understand child development and create sophisticated ads. They aim to establish brand loyalty from a young age by exposing children to logos. The document also criticizes how schools have become venues for advertising through sponsored materials and exclusive deals with companies. It expresses concerns over marketing violent media and mature products to children.
Packaging and creation of awareness in the sense of Branding: Case Study of S...AnthonySadallaKhamis
Branding has evolved from the days of craftmen with special'zed skills to a world unique trademark registered by companies as a differentiating devices/element. From a mere crafting, brand today creates emotional attachment, feeling of involvement, sense of and an aura of intangible qualities with the products and the company.
Gilt Groupe is an online flash sales retailer known for discounted designer fashion, home goods, and travel packages. It offers limited-time sales exclusively to members over 36-48 hours. To attract more customers, it uses FOMO techniques like limited inventory and invitations-only access. It aims to target upper middle-class mothers and daughters who enjoy shopping together through exclusive events, competitions, and cause marketing initiatives promoting mother-daughter charities. Proposed marketing tactics include improved mobile apps allowing co-shopping, a blog for mother-daughter discussions, and TV ads emphasizing the social aspect of shopping together remotely.
toy shop business plan, by sudipta saha aiubSudipta Saha
The business plan summarizes a proposed toy shop called Lotus Toy Shop. It will offer a range of toys including dolls, stuffed toys, puzzles, alphaberry, and electronic toys. The target market is parents of children aged 1-8 years in Dhaka city. It has a budget of 45 lakh taka and will be a partnership business with 5 partners managing different divisions. The marketing strategy focuses on providing best products at low prices through newspaper, billboard, radio and television promotions. The future goal within 5 years is to open two more branches in Banani and Gulshan.
The document provides various activity and promotion ideas for a retail store, including hosting events focused on environmental protection, women's empowerment, and road safety. It also suggests competitions like baby fashion shows, singing and dancing contests for kids, and best look competitions for older customers. Additional ideas involve offering rewards and coupons for customer referrals, purchases over a certain amount, or writing about their shopping experiences. Social media engagement strategies proposed include celebrating customer birthdays online and participating in weekly hashtag themes.
The document discusses McDonald's "Happy Table" marketing campaign in Singapore. The campaign used NFC technology to create an interactive tabletop gaming experience for kids in restaurants. The goals were to keep kids entertained longer, increase time spent and frequency of visits to McDonald's locations. Initial tests saw positive results, and McDonald's plans to expand the Happy Table concept to other Asian markets. The campaign demonstrates McDonald's efforts to incorporate new technologies into engaging promotions.
Advertisers use many techniques to influence consumers, even if consumers don't realize it. These techniques include associating products with sex, humor, patriotism and positive emotions. Advertisers also address consumer concerns disingenuously and make vague, exaggerated claims. Today, with numerous media choices, advertisers employ targeted marketing, product placement, sponsorship and branding to make products part of people's lifestyles and identities. The document warns consumers to be aware of manipulative advertising techniques.
1. Innocent Smoothies was facing declining sales as its original target audience aged and it struggled to attract younger millennials. It had relied on product-focused advertising but needed a new approach to reconnect with its purpose and values.
2. The company rediscovered that it had been founded with a social mission to leave the world better and had donated 10% of profits to charity since inception. A new campaign was developed to reposition the brand as one that "tastes good and does good" to highlight this deeper purpose.
3. The campaign told stories of real people helped by Innocent's charity partners to bring its mission to life for consumers and help reverse declining brand measures, especially among millennials
The document outlines an online execution strategy to promote Nescafe 3 in 1 sachets through social media engagement and advocacy. The objectives are to increase trial of the product, create a platform for consumers to share experiences, and encourage brand advocacy. The target audience spends significant time online, so the strategy uses social media advertising, a Facebook page for owned media, and tactics like contests and user-generated content to incentivize advocacy among the target audience and their social networks. The goals are increased product trial, an owned digital asset for future campaigns, and an improved brand perception through supported ATL and BTL communication.
Gamification in customer engagement - 10 compelling case studies - Manu Mel...manumelwin
The document provides 10 case studies of companies that used gamification in customer engagement. It summarizes Heineken's use of a predictive game app during Champions League soccer matches to engage fans. It also describes how Home Shopping Network launched an online arcade with games that awarded tickets for merchandise raffles to engage customers. Finally, it outlines Pocari Sweat's launch of an electrolyte drink in Indonesia along with a mobile game called Ionopolis that had players defeat monsters by checking into locations and sharing updates.
Making the most of your CREATIVE RESOURCES
Are you looking for...
A more effective creative department?
Suppliers producing better creative work?
More responsive creative services?
Clearer communication of your marketing strategy?
Better briefing to achieve your aims?
An improved bottom line thanks to greater efficiency from your creatives?
This document introduces an advertising agency called Pioniri Communications. It provides information on the agency's philosophy, values, team members and services. The agency focuses on digital marketing, social media projects and campaigns. It has experience working with clients in various industries such as television, cosmetics, household goods and telecommunications. Case studies are presented for social media campaigns the agency developed for clients to promote products, shows and brand awareness.
Disney Consumer Products (DCP) faced criticism over unhealthy food products. To address this, DCP shifted to focus on healthier options classified as main meals, sides, snacks, and drinks. DCP partnered with Imagination Farms and Kroger supermarket to develop and market fresh fruit and private label healthy food products under the Disney brand. DCP's strategy was to balance fun branding appeals to kids with nutritional guidelines by limiting sugars, fats, and portion sizes. This allowed DCP to maintain popularity while addressing criticism over contributions to childhood obesity.
CRM STRATEGY FOR New LAUNCHED star 96 ICE CREAMAliraza Afzal
The document discusses the ice cream industry in Pakistan. It notes that Pakistan has a large dairy industry due to its large milk production. The ice cream market has grown annually at 2.8% between 2001-2006. The document outlines Star 96 ice cream's manufacturing process and marketing strategy. It profiles their target customers as students and adults and discusses the 4Ps of their marketing mix - product, price, place, and promotion. Finally, it performs a SWOT analysis and recommends research methods to evaluate their distribution and sales.
Marketing strategy for ice-cream companyShamim Hasan
Cold Berg is an Irish ice cream company that has acquired a license to operate in Bangladesh. It aims to grab market share and satisfy customers through high quality products while earning maximum profits. A S.W.A.T. analysis identified strengths in Irish equipment/technology and product variety, while weaknesses included high costs and seasonal demand fluctuations. Existing research found high competition targeting premium customers, so Cold Berg plans to promote new flavors, family packages, and advertise to attract upper middle class customers through retail channels, events, and ice cream parlors.
This document discusses different types and techniques of advertising. It outlines print, outdoor, broadcast, and surrogate advertising. It also mentions public service advertising. Some key advertising techniques explored include using nostalgia, bandwagon appeals, transferring qualities through fantasy, humor, sense appeals, statistics, and testimonials. Celebrity endorsements are highlighted as a very effective use of the testimonial technique.
LeapFrog is developing a marketing plan to capitalize on the $78 billion worldwide toy market. They aim to increase profits by 37% by 2013 by expanding into new markets with multi-lingual toys, focusing on higher margin software, and increasing marketing spend. LeapFrog faces competition from major toy companies like Mattel and Hasbro as well as niche learning toy brands. The marketing plan recommends building globally-focused toys, boosting software offerings, ramping up advertising, and potentially acquiring other learning toy companies.
Advertisements target children because they are easy to manipulate and build brand loyalty from a young age. The purpose is to attract children and make money by creating an impression that they need a product to feel good about themselves. Common advertising strategies used on children include using toys, celebrities, games, and cartoons to promote products in a fun way. While ads make children aware of new items, they can also encourage unhealthy consumption, teach demanding behavior, and negatively impact children's development if the messages and values promoted are not positive.
A detailed analysis of Harvard Business School's case study of Procter and Gamble. Prepared by Kandukuri Sai Omkar a 3rd yr Undergraduate student at BITS Pilani K.K Birla Goa Campus during an marketing internship under Prof. Sameer Mathur.
Research report by KIDSPLAYTESTtm looking at whether UK consumers approve or embrace gender stereotyping and labelling of toys, games & kids entertainment content
This document discusses how marketers target children through advertising. It notes that children influence billions in family purchases despite not earning much money themselves. Marketers use psychologists to understand child development and create sophisticated ads. They aim to establish brand loyalty from a young age by exposing children to logos. The document also criticizes how schools have become venues for advertising through sponsored materials and exclusive deals with companies. It expresses concerns over marketing violent media and mature products to children.
Packaging and creation of awareness in the sense of Branding: Case Study of S...AnthonySadallaKhamis
Branding has evolved from the days of craftmen with special'zed skills to a world unique trademark registered by companies as a differentiating devices/element. From a mere crafting, brand today creates emotional attachment, feeling of involvement, sense of and an aura of intangible qualities with the products and the company.
Gilt Groupe is an online flash sales retailer known for discounted designer fashion, home goods, and travel packages. It offers limited-time sales exclusively to members over 36-48 hours. To attract more customers, it uses FOMO techniques like limited inventory and invitations-only access. It aims to target upper middle-class mothers and daughters who enjoy shopping together through exclusive events, competitions, and cause marketing initiatives promoting mother-daughter charities. Proposed marketing tactics include improved mobile apps allowing co-shopping, a blog for mother-daughter discussions, and TV ads emphasizing the social aspect of shopping together remotely.
toy shop business plan, by sudipta saha aiubSudipta Saha
The business plan summarizes a proposed toy shop called Lotus Toy Shop. It will offer a range of toys including dolls, stuffed toys, puzzles, alphaberry, and electronic toys. The target market is parents of children aged 1-8 years in Dhaka city. It has a budget of 45 lakh taka and will be a partnership business with 5 partners managing different divisions. The marketing strategy focuses on providing best products at low prices through newspaper, billboard, radio and television promotions. The future goal within 5 years is to open two more branches in Banani and Gulshan.
The document provides various activity and promotion ideas for a retail store, including hosting events focused on environmental protection, women's empowerment, and road safety. It also suggests competitions like baby fashion shows, singing and dancing contests for kids, and best look competitions for older customers. Additional ideas involve offering rewards and coupons for customer referrals, purchases over a certain amount, or writing about their shopping experiences. Social media engagement strategies proposed include celebrating customer birthdays online and participating in weekly hashtag themes.
The document discusses McDonald's "Happy Table" marketing campaign in Singapore. The campaign used NFC technology to create an interactive tabletop gaming experience for kids in restaurants. The goals were to keep kids entertained longer, increase time spent and frequency of visits to McDonald's locations. Initial tests saw positive results, and McDonald's plans to expand the Happy Table concept to other Asian markets. The campaign demonstrates McDonald's efforts to incorporate new technologies into engaging promotions.
Advertisers use many techniques to influence consumers, even if consumers don't realize it. These techniques include associating products with sex, humor, patriotism and positive emotions. Advertisers also address consumer concerns disingenuously and make vague, exaggerated claims. Today, with numerous media choices, advertisers employ targeted marketing, product placement, sponsorship and branding to make products part of people's lifestyles and identities. The document warns consumers to be aware of manipulative advertising techniques.
1. Innocent Smoothies was facing declining sales as its original target audience aged and it struggled to attract younger millennials. It had relied on product-focused advertising but needed a new approach to reconnect with its purpose and values.
2. The company rediscovered that it had been founded with a social mission to leave the world better and had donated 10% of profits to charity since inception. A new campaign was developed to reposition the brand as one that "tastes good and does good" to highlight this deeper purpose.
3. The campaign told stories of real people helped by Innocent's charity partners to bring its mission to life for consumers and help reverse declining brand measures, especially among millennials
The document outlines an online execution strategy to promote Nescafe 3 in 1 sachets through social media engagement and advocacy. The objectives are to increase trial of the product, create a platform for consumers to share experiences, and encourage brand advocacy. The target audience spends significant time online, so the strategy uses social media advertising, a Facebook page for owned media, and tactics like contests and user-generated content to incentivize advocacy among the target audience and their social networks. The goals are increased product trial, an owned digital asset for future campaigns, and an improved brand perception through supported ATL and BTL communication.
Gamification in customer engagement - 10 compelling case studies - Manu Mel...manumelwin
The document provides 10 case studies of companies that used gamification in customer engagement. It summarizes Heineken's use of a predictive game app during Champions League soccer matches to engage fans. It also describes how Home Shopping Network launched an online arcade with games that awarded tickets for merchandise raffles to engage customers. Finally, it outlines Pocari Sweat's launch of an electrolyte drink in Indonesia along with a mobile game called Ionopolis that had players defeat monsters by checking into locations and sharing updates.
Making the most of your CREATIVE RESOURCES
Are you looking for...
A more effective creative department?
Suppliers producing better creative work?
More responsive creative services?
Clearer communication of your marketing strategy?
Better briefing to achieve your aims?
An improved bottom line thanks to greater efficiency from your creatives?
This document introduces an advertising agency called Pioniri Communications. It provides information on the agency's philosophy, values, team members and services. The agency focuses on digital marketing, social media projects and campaigns. It has experience working with clients in various industries such as television, cosmetics, household goods and telecommunications. Case studies are presented for social media campaigns the agency developed for clients to promote products, shows and brand awareness.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: The Role Of Technology In The Modern Creative Agency - Given by Fred Gerantabee, @GROOVEYORKCITY - Grey Group, SVP/Director of Creative Technology
Restaurant Crisis Communications and Reputation ManagementAaron Allen
Food makes people happy, but sometimes food mishaps in the hospitality field can mean bad business if they aren’t handled the right way. Spin it correctly, and a restaurant might even come out on top of a mishap. Here are 21 examples of scandals, hoaxes, accidents, and other crisis communications challenges that tested restaurant companies’ PR skills and what we can learn from them.
Creativity running in the blood, filled with unpredictable structures as a flat organization, advertising agency are the incubators behind viral successful campaigns. In-house Agency or Outdoor Agency , learn the variations and key operating procedures in an Advertising Agency.
Here is an edited view of a Keynote presentation I have given to a variety of Ad Agency senior management. The focus really to question their current model in the holding companies and to be a catalyst for discussion about changes required to better address the changing consumer landscape and their demands for us all to be "Customer Obsessed".
This document provides marketing strategies for a new product called Poppy Power cake pops. The cake pops contain malunggay leaves to provide nutrients to children. Promotion strategies include creating social media pages and distributing posters. Free samples will be provided at the product launch. The cake pops will be called "Populous" and sold for 22 pesos based on a cost-based pricing model through schools and stores near the target neighborhoods.
The document provides an overview of the coffee market in Romania and proposes a marketing strategy for introducing Starbucks Shot ready-to-drink coffee. Key points include:
- Coffee is the 5th most purchased product in Romania and the market is dominated by local players.
- The ready-to-drink coffee segment is growing and targets busy young professionals.
- The marketing strategy aims to make Starbucks Shot the top choice for young people in Iasi within 6 months through a integrated campaign using various media.
- The target audience is students and young professionals who want energy and dynamism.
Rene Arrillaga is a proud Puerto Rican who enjoys movies, baseball, and helping companies with marketing strategies. He has a bachelor's degree in business administration and a master's in strategic communication. His work experience includes positions in marketing, public relations, and account coordination. He is fluent in English and Spanish.
Build-A-Bear was founded in 1997 by Maxine Clark as an interactive retail experience where children can customize their own stuffed animals. By 2006 there were nearly 300 stores worldwide. The target market is primarily children ages 5-10, as well as their parents and adults. Marketing objectives include generating trial through grand opening sales, maintaining usage through reward programs, and building brand loyalty through high quality products and experiences. The company aims to be the top teddy bear company within five years through advertising to create awareness of the brand and increase sales 10% annually.
The document proposes a weekly comic book called "Mungle" aimed at children aged 6-12 years from middle-income families. The comic book would feature puzzles, games and stories to make reading fun and educational for children on Sundays. It would be distributed through retailers like magazine shops, malls and kiosks near schools. The character Mungle would be positioned as a friendly hero to influence children. Potential opportunities include maintaining customer loyalty through regular issues and growing retail partnerships.
Mock plan autumn marketing campaign london,ukGeorge Sortanos
This document outlines a plan to launch a new limited edition product called "The Secret Gift Box" to increase online sales and attract new customers. The gift box will be made of recycled wood and include a candle, book, and quill. It will be promoted through social media, press releases, radio, and an in-store launch event. The goals are to sell over 50 boxes, increase market share, and raise awareness of the company's environmental values. The document discusses target audiences, pricing, distribution, and operational details for developing and delivering the product on time and according to health and safety standards.
This document discusses advertising and marketing concepts. It begins by defining marketing as promoting media texts to potential audiences to create awareness, interest, and desire for a product to ultimately gauge commercial success. Common marketing tactics like the "4 P's" of product, price, placement, and promotion are explained. The document also defines a unique selling point (USP) as a distinguishing feature that differentiates a product from competitors. Examples of effective USPs for different companies are provided. The purpose of advertising is also stated as enticing audiences to purchase products and services to generate income through promotional campaigns. Key terms for print advertising and media language are listed.
Testa Concepts is a product development company with 20 years of experience bringing over 500 consumer products to market. They specialize in creative product development and packaging design, working with companies to develop new product lines and branding. One example project was developing innovative packaging and branding for an RV product launch in 2007. Their process focuses on minimizing costs and time while maximizing marketability.
Young Marketers Elite Assignment 1.1 - Đình Giang, Tường Vy, Kỳ VỹVỹ Đỗ
The document discusses various topics related to marketing including definitions of marketing, the evolution of products to brands, brand building, and common types of branding. It provides multiple definitions of marketing focusing on the process of planning and executing the conception, pricing, promotion, and distribution of goods and services. It also discusses how products meet consumer needs but brands form emotional connections with consumers. Brand building involves developing trust, recognition and a positive image. Common types of branding include corporate, co-branding and line extension branding.
This document provides a summary for a proposed Coca Cola advergame. The game would be an online advertisement targeted at all countries where Coca Cola is sold. Styled after the 1980's game Donkey Kong, players control a stickman character working their way through levels jumping over rolling Pepsi lids to reach Coca Cola. The game aims to create nostalgia for those who played Donkey Kong as children while communicating Coca Cola's message to a wide audience of all ages and backgrounds with no offensive or legally problematic content.
The document summarizes the branding and marketing strategy for a new gum called Exhilaration gum. It discusses researching competitors' packaging using black and bright colors. Exhilaration gum adopted this theme with orange as the primary color to represent the orange flavor. The name "Exhilaration" and slogan "Thrill yourself" aim to excite customers. The target audience is teenagers and young adults who often share hobbies. Advertising will include TV spots after sports, websites, magazines, buses, subways, corner stores, supermarkets, sweet shops, and newsagents. Competitions may include flying customers to meet famous skateboarders.
LEGO has been producing construction toys since 1932 and has grown to become a global brand. Their mission is to inspire creativity in children. They segment their market based on demographics like age, geography, and psychographics like interests. Their main competitors are other construction and creative toys. LEGO differentiates by encouraging learning through play. Their marketing mix includes licensed products, retail stores, theme parks, and social media promotions. Strategic recommendations include expanding girls' offerings, mobile games, localized themes, and leveraging new technologies like AR/VR.
This document proposes an 8-bit side-scroller game called "Breadcrumbs and Cola" to be published on Coca-Cola's website to promote the brand's message of being joyous, seasonal, and fun. The target audience is children who are most attracted to video games and susceptible to encoded messaging. The game style would be similar to retro Coke advergames without restrictive content to potentially offend audiences while utilizing Coca-Cola's characters, names and logos to promote the brand.
Mattel's CEO writes to shareholders about the company's performance in 2003 and its goals for 2004. While sales growth struggled in 2003, Mattel grew internationally and improved profit margins. Looking ahead, Mattel aims to lead in the industry by strengthening its core brands like Barbie and Fisher-Price, developing new learning toys, and setting an example in areas like community involvement and factory standards. The CEO expresses confidence that focus on innovation, cost management and shareholder returns will allow Mattel to overcome challenges and drive leadership in the global toy industry.
This document outlines the design process for creating marketing materials for the Nintendo Wii U gaming console. It begins with an analysis of the problem identifying the Wii U's poor marketing and resulting consumer confusion. It then reviews existing poster, point-of-sale display, mug, and t-shirt designs to inform design specifications. The specifications require the products to appeal to various demographics, advertise the Wii U, be suitable for different environments, and consider production and cost factors. The document continues exploring materials and existing designs to develop posters, a point-of-sale display, mugs, t-shirts, and other merchandise promoting the Wii U in an effort to improve its brand identity and sales.
The document summarizes the career of a Product Development Director, including overseeing 350 Dr. Who action figures and driving quality and cost improvements. Key accomplishments include transitioning to digital sculpting and tooling to save money. The director strives for innovation, evolution, and transparency within the business. Manufacturing integrates new technologies into existing product lines. Tight development timelines of 5-6 months require focus and attention to detail.
Projet innovant - Club of notes - Stick & LearnNathalie Dang
L'entreprise Club of notes produit des feuilles collantes au dos. Notre challenge est d'essayer d'aller au delà de l'utilité première de celui ci et de proposer un projet innovant.
The document discusses various marketing strategies and techniques used by advertisers to manipulate consumers into purchasing products. It describes how advertisers conduct extensive research to understand target audiences and their preferences. It then explains how advertisers craft emotional connections in ads by appealing to audiences' desires, needs, and fears. Ads often promise that purchasing a product will fulfill emotional wants or solve anxieties. The document also notes how advertisers frequently sell an ideal lifestyle or image rather than the product itself. Specific techniques highlighted include using idealized families and cartoon characters to influence children, and celebrity endorsements. The overall aim of these strategies is to get consumers' attention and convince them that purchasing a product is necessary or beneficial.
6th Jeddah Marketing Club, (Packaging) by Dr. Sameh GaberMahmoud Bahgat
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
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*Marketing Club Middle East*
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& now 10 more groups
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•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
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■ *Bahgat Facbook Page*
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■ *Bahgat Linkedin*
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Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
1. JON W.
CREATIVE
SERVICES
"Jon's approach to graphic design is edgy and modern, with a elegant twist.
He has the ability to take your vision and make it a reality. A pleasure to work with!"
-- Alissa Huber, iStik, Inc
I redesigned the istick packaging which included creating
a realistic illustration of the Ipod for the demo insert.
2. CREATIVE
SERVICESWEB DESIGN JON W.
These are recent websites I’ve designed.
Click the images below for a links to the live websites.
8. CREATIVE
SERVICESICON/INFO GRAPHIC DESIGN
CLICK HERE TO SEE MORE ON THE WEBSITE: JWECREATIVE.COM
JON W.
DATA BACKUP PROCESS
INTERNET
On-Site
NAS Device
Server
Desktop / Laptop
Firewall Firewall
Off-Site Data Center
F re
W k
O
CONTENT MATRIX
SHARE
GET SOCIAL, SHARE STUFF,
GO MOBILE
ORGANIZE
TRACK PROJECTS, CONNECT
TEAMS, STORE & SYNC DOCS
MANAGE
MANAGE COSTS, MANAGE
RISK, MANAGE YOUR TIME
DISCOVER
FIND EXPERTS, DISCOVER
INSIGHTS, FIND WHAT
YOU NEED
2013
11. CREATIVE
SERVICES
CLICK HERE TO SEE MORE ON THE WEBSITE: JWECREATIVE.COM
JON W.SKETCHUP/3D/PHOTOSHOP/ILLUSTRATION
Front-facing view, line art with spot color and detail views.
15. Introducing the Gamesa Kids portfolio,
just in time for Back to School
New Gamesa Kids Portfolio
Objective:
Obtain distribution of the entire Gamesa Kids
Product Line at key retailers (including new
points of distribution and new sku – Chokis)
Create excitement and gain support amongst
retailers for the new Gamesa Kids Product Line
Generate awareness, excitement and trial of
Gamesa’s Kids Product Line amongst Hispanic
households with kids ages 6-12
[1st – 6th graders]
Create connection with and demand from
Hispanic kids ages 6-12 [1st – 6th graders]
As our core consumers acculturate, mainstream cookies
become more relevant while Gamesa penetration and buy
rate decline. (Nielsen LA Panel Ending 12/31/05)
More than half of the Pre Window HH in LA are not buying
Gamesa. Therefore kids in these HH are not growing up with
GAMESA.
Kids typically drive the cookie purchase; but as these kids
grow up, they eat less and less Gamesa. Moms are
purchasing other brands because Gamesa is not kids
requested.
For Hispanic moms it is important to pass on their
traditions. Food plays a key role, but when it comes to
snacking kids do NOT gravitate to Hispanic brands.
Lack of Gamesa’s packaging design appeal and lack of
awareness are key barriers to connecting with Hispanic
kids.
Gamesa brand itself is not enough to create an emotional
connection with our future consumers. We need to create
the total “package” experience.
Business
Opportunity
Consumer Fit
A Fun and Delicious Way to Connect
with Hispanic Kids
Increase brand penetration and buy rate among Hispanic HH.
Establish a long term emotional connection with kids and
strengthen the power of the Gamesa brand equity.
Make Gamesa a kid requested cookie brand.
Objective:
Re-engage
the lost
Consumer
Kids Drive Cookie Consumption in
Hispanic HH
Cookie penetration index for HH without
kids is 67, while penetration index for HH
with kids is 118.
Hispanic HH are larger and younger than
Anglo families…and they all love
cookies.
Creating Impactful Packaging that
Talks to Kids
Kids connect with images that better
relate to their daily lives. Packaging that
creates that connection scores high with
kids.
Gamesa is refreshing its package
designs to increase appeal to kids, with
characters and images that are modern,
active, and approachable.
Timing
P6W1 US warehouse
New Package Designs That Better
Connect with Moms and Kids
Current Design
New Design
NO CHANGES
IN UPC, SPECS OR FORMULATION
Program Overview
Use the Back to School time frame to launch the NEW Gamesa Kids Product
Line
Use the new Kids Line “product story” to create “new news and noise” for
Gamesa among retailers
Leverage the new Kids Line product packaging along with a strong Back To
School promotional plan to secure product placement:
– Permanent in-line space for all SKU’s - ideally merchandise the
entire line together and at kid-friendly eye level
– Encourage/seek incremental display activity (islands, pallets,
side-stacks and saddlebacks)
Leverage retailer advertising vehicles (i.e. ad circulars) to communicate new line
to consumers (Hispanic Moms)
Allow characters to live “beyond the box”
What’s in it for the Stores
Promotion will be supported by eye-catching, unique in-store displays in the
shape of giant lunch boxes, saddleback displays, posters, shelf talkers, and
danglers.
Promotion being offered to consumer is “Buy one box of Gamesa cookies and
get 50 cents off a second box.”
“FREE” back to school gift for kids (may be a book cover, stickers, poster, etc.
Final offer TBD) featuring the new line of Gamesa characters that will be
available on the island displays as an external tear pad.
Timeframe:
In market 7/30/07 - 9/22/07 (8 weeks)
Promotional Launch
Poniendo diversión en tu lonche sales kit
A “lunch box” sales kit will be created to educate
and excite the retailer on the launch of the new
Gamesa Kids Line product packaging
Break through the clutter of “everyday” sales
materials
Every kit will include:
– Sales Sheet explaining “why the
new Gamesa Kids Line” and
introducing all the product skus
(includes pictures of product
packaging) as well as a description
of the Back To School promotional
program and elements.
– Let them try the products (single-
serving samples)
Chokis is a new great taste,
try it for the first time
Re-discover the great taste
of Mamut or Arcoiris
– 1,250 kits total will be created.
Quantities per account/sales
representative TBD.
How to Excite the Retailer
Artwork not final,
for illustrative purposes only.
Generate excitement and buzz among the store
personnel:
Store personnel will be given a FREE Gamesa cookie product
voucher as a “thank you” from Gamesa
Have them taste the products themselves!
Store personnel become brand ambassadors/supporters for
Gamesa
How it works:
200 stores will be selected to participate
Each store will be given 50 FREE Gamesa cookie vouchers
(ie: Chokis box) redeemable at the store
Store personnel will be given vouchers through their paychecks
or at store level through internal headquarter mail system
Getting Store Personnel Excited
Overview:
In store displays and Point of Sale
materials communicating the Gamesa
Back to School Promotion and
generating strong levels of purchase
interest and consumer interaction.
What’s in it for the Stores:
Strong consumer interest in receiving
FREE gift and coupons.
The store is able to present their
consumers with a program that is
unique in the marketplace.
Attractive In-Store Display Units and
POS materials that generate
excitement with consumers and
provide a fun shopping experience for
moms and their kids.
Program Elements:
Impressive “lunchbox” of Gamesa
Cookies with Gamesa characters
Island Display that brings the
promotion to life in a fun way
Saddlebacks, posters, shelf talkers,
and danglers that will be Gamesa-
branded to communicate the
promotional campaign
Point of Sale Materials
Program Overview
Moms will receive valuable discounts
(via coupons) on all Gamesa’s Kids
Line Products
Kids will receive free gift (may be a
book cover, stickers, poster, etc; final
offer TBD) featuring the new line of
Gamesa characters that will be
available on the island displays as an
external tear pad to generate
excitement and enhance the
shopping experience
What’s in it for the Stores
Strong sales for Gamesa products,
from attractive discounts (50 cent
Coupons).
Free gift to kids that generate high
levels of interest and interaction with
Gamesa’s Kid products.
Participating Products
Arcoiris, Chokis, Lonchera, Mamut,
Animalitos
Exciting The Consumer
Active Sampling:
Put fun in the top retail locations!
Bring the brand to life and connect with
kids and moms at retail
One character mascot and Gamesa
Brand Ambassador at each event
Product sampling
Consumer education/awareness
Buy Now Incentive (with premium)
Requires minimum pallet commitment
from retailer - For largest retailers only
and on busiest store traffic days: Exact
schedule and markets TBD. Currently
125 in store event days available.
Passive Sampling:
Over 140,000 Hispanic Households in
Los Angeles will receive a FREE
Gamesa cookie sample at their front
door.
Great opportunity to introduce the new
kids line to our target consumers.
Sample may include an incentive to
drive consumers to their local store to
purchase Gamesa (ie: coupon in the
sample). Exact offer TBD.
Consumer Sampling: Active & Passive
Last year’s Easter bunny promotion.
JON W.
16. JON W. E ATIVE. OM
Pierce Targets provides a new
approach to the shooting industry.
Old Technology The old paper-covered targets do not last long.
New Self-Healing Corners Old Wood Corners
Holes left by an M-16
round after self-healing
Old Target and Backer
New Target
pre-printed, all weather, one piece
target and self-healing frame
Easy to assemble!
Pierce Target Systems
vs. The Competition
The key differentiators over the competition are:
which means greater cost efficiency
marksman
General Bowden with Dennis Pierce
In an effort to create superior technology,
Mr. Pierce works hand-in-hand with
highly-experienced soldiers in charge of
shooting ranges to ensure that the target
system is world-class and that it meets
the high expectations of the U.S. Military.
Office: 760.466.2292
Cell: 760.807.9630
Fax:760.466-2298
E-mail: dennis@piercetargets.com
www.piercetargets.com
Outcome: They could not destroy the product.
Military Testing and Feedback
A Powerpoint Sales Deck created for Pierce Targets. A company that printed
large format, coroplast targets for the military.
I also designed their logo, website and all other print collateral.
CLICK HERE TO VIEW THE CASE STUDY ON THE WEBSITE.
23. CREATIVE
SERVICES
Custom digital illustration and photo collage for a music eventBUSINESS CARDS
JON W.
3749 Park Blvd (corner of Robinson)-Hillcrest-San Diego, CA 92103
www.groovyrecords.biz | Email: groovyrecords@att.net
San Diego's Best Selection Of Used LP's, CD's, DVD's, etc!
Jazz, Soul, Funk, Rock,
Reggae, Disco, Punk,
Indie, Hip Hop, Latin,
& More!
BUY/SELL/TRADE
Hours: Tues To Sat
11am-6pm/Sun 12pm-5pmTel # 619-732-6737 (RECORDS)
San Diego's Best Selection Of Used LP's, CD's, DVD's, etc!
Steve Kader
Owner
Steve Kader
Owner
Jeff Spencer
jeff.spencer@tvmagic.tv
Phone 858.650.3155 X 279
Fax 858.650.3158
8112 Engineer Road
San Diego, CA 92111
www.tvmagic.tv
Mobile 520.979.7462
Design Engineer
26. CREATIVE
SERVICESPRINT DESIGN/PRODUCTION/PACKAGE DESIGN
CORTISILMDX™ PACKAGE DESIGN/PHOTOGRAPHY/RETOUCHING
For this project I redesigned the
logos for the product and the
parent company. I also designed
a website, print collateral, large-
format banners and the packaging,
I also shot and retouched the
product photography.
JON W.
CLICK HERE TO VIEW THE CASE STUDY ON MY WEBSITE.
This is an example of the
complete creative services that
I offer.
27. CREATIVE
SERVICESPRINT DESIGN/PRODUCTION/PACKAGE DESIGN
CORTISILMDX™ BROCHURE/ORDER FORM/EMAIL DESIGNS
JON W.
CLICK HERE TO VIEW THE CASE STUDY ON THE WEBSITE.
Practice Name
Physician Name Tax ID# Expr.
Address
City State Zip
Contact Acct. No. New Account
Phone Fax E-mail
CortiHYDROCORTISONE 1% SILICONE GEL
Vista, CA 92081www.cortisilmdx.com
QUANTITYITEM CASE PRICE
(12 Units)
PRICE
(Per Unit)
CortiSilTM
MDX Topical Anti-Itch Scar Gel (30g) $588 $49
Method of Payment Mastercard Visa Discover American Express Other
Credit Card No. Exp. Date
Name on Card Signature
Special Instructions
Order Form
Fax Order to: 1-760 - 477- 6075
Date:
Sales Rep:
Phone Number:
We are pleased to announce that we now offer CortiSilMDX™
a Scar gel to Optimize your Post-Surgical results. CortiSilMDX™
is exclusive to physicians and cannot be found at stores or the
internet.
If you are planning for a surgical procedure or have a previous
scar you are concerned about, you should inquire about
CortiSilMDX™ as it Optimizes Post-Surgical Results.
With a cosmetic elegance never before seen in the scar treat-
ment market, CortiSilMDX™ glides on silky smooth and dries
quickly with no odor. CortiSilMDX™ is soothing to the scar tissue
and easy to use.
CortiHYDROCORTISONE 1% SILICONE GEL
www.cortisilmdx.com
How can CortiSilMDX™ help?
scars while your body heals
Get
10% offyour first order during
the month of April
Get
10% offyour first order during
the month of AprilOPTIMIZE POST SURGICAL RESULTS
CortiHYDROCORTISONE 1% SILICONE GEL
CortiHYDROCORTISONE 1% SILICONE GEL
THE PHYSICIAN EXCLUSIVE
SCAR GEL
CortiHYDROCORTISONE1%SILICONEGEL
28. DESIGN / PACKAGING
JON W.
CREATIVE
SERVICES
"Jon's approach to graphic design is edgy and modern, with a elegant twist.
He has the ability to take your vision and make it a reality. A pleasure to work with!"
-- Alissa Huber, iStik, Inc
I redesigned the istick packaging which included creating
a realistic illustration of the Ipod for the demo insert.
30. CREATIVE
SERVICESPRINT DESIGN / PRODUCTION
Graphic design and production design for Sony Products contracted by an agency.
I was involved with the initial
design from concepts through
the approval process. I was
also involved in building
mechanicals for production.
JON W.
31. con
Celebra yAhorra
$5,000$5,000
PodriasGanar
$5en Cupones(Pagina6)
$5en Cupones(Pagina6)(Detallespagina5)
En el mes de laHerenciaHispana
Pasatustradiciones
con NESTLE
EncuentrarecetasfáAcilesadentro
Es nuestro mes y
queremoscelebrar
como masnos gusta:
comiendo!
!
Chef Lorena Garcia
Chef de Cocinando con Nestlé
Y PODRîiASGANAR $5,000
y salir en Univision.
O UNO DE LOS OTROS PRIMEROS PREMIOS *500
1
CONSEJO:
PasaTus Tradiciones connestle...
*PARA DETALLES COMPLETOS, POR FAVOR VISITA LA PÁGINA 5*PARA DETALLES COMPLETOS, POR FAVOR VISITA LA PÁGINA 5
LA TRADICION DEL
MOLE DE LA
Abuelita
ESPOLVOREA 2 cucharaditas de caldo sobre el pollo.
CALIENTA el aceite en una sartén grande a fuego medioalto. Cocina el pollo dándole la
vuelta frecuentemente de 4 a 6 minutos o hasta que esté dorado por todos los lados. Retira
del la sartén.
PON el agua caliente y las 4 cucharaditas restantes del caldo en una olla grande y mezcla bien.
Agrega el mole y mezcla hasta que se disuelva. Agrega el chocolate Abuelita y calienta a
temperatura baja durante 3 minutos o hasta que el chocolate se disuelva. Agrega el pollo y
sigue cociendo a temperatura baja durante 20 minutos o hasta que el pollo este cocido. Sirve
el pollo mole rociado con media crema y espolvoreado con ajonjolí.
(Rinde 8 porciones)
6 cucharaditas de MAGGI ®
Caldo Sabor a
Pollo Granulado, uso dividido
1 (3 a 4 libras) de pollo entero, sin la piel y
cortado en piezas
2 cucharadas de aceite vegetal
4 tazas de agua caliente
1 jarra (8.25 onzas) de mole preparado
1/2 taza de ABUELITA de NESTLÉ ®
Granulado Sabor Chocolate
Media Crema NESTLÉ ®
Ajonjolí tostado
¡Bienvenidos! Como ustedes saben, este mes reconocemos las
contribuciones que los Hispanos han hecho a la cultura y el
progreso de los Estados Unidos de America y a nuestra
herencia Hispana.
Las marcas NESTLÉ ®
son una parte integral de la cultura
Hispana. NESTLÉ ®
ha sido parte de los hogares Hispanos
por varias generaciones, ayudando a mantener y pasar la
tradiciones de esos exquisitos platillos típicos. Durante este
mes, te invitamos a celebrar tu herencia pasando tus
tradiciones a traves de la comida. Para ayudarte, creamos
esta mini revista con recetas tradicionales, fáciles de
preparar y cupones para los productos NESTLÉ ®
que necesites.
Comparte con nosotros como estas pasando tus tradiciones
de la cocina, y tendrás la oportunidad de ganar $5,000 y salir
en Univision o de ganar uno de los otros 500 premios
adicionales. Además, si eres una de las primeras 4,000
personas que comparta como estas pasando tu tradición,
recibirás un paquete de 8 tabletas de caldo de pollo MAGGI ®
.
¡Así que comparte con NESTLÉ ®
como estas pasando tu
tradición de la cocina y empieza a cocinar esos deliciosos
platillos tradicionales que le encantaran a toda tu familia!
¡Buen provecho!
Para fijar el dulce del mole, añade
ABUELITA Granulado hacia el final
de la preparación.
(Rinde 8 porciones)
8 chiles anchos secos deshidratados en agua
caliente, escurridos y sin semillas
1 1/2 tazas de agua
2 paquetes (3.98 onzas cada uno) de MAGGI ®
Sofrito
(base de tomate, ajo y cebolla)
1 1/2 tabletas de MAGGI ®
Caldo Sabor a Pollo,
disueltas en ½ taza de agua caliente
1 cucharadita de orégano
2 cucharadas de aceite vegetal
16 tortillas medianas de maíz
2 tazas de pechuga de pollo sin pellejo cocido y desmenuzado
2 1/2 tazas (10 onzas) de queso panela desmenuzado,
uso dividido
NESTLÉ ®
MEDIA CREMA
Cebolla y Rábano en rodajas
PRECALIENTA el horno a 350° F.
PON los chiles, el agua, el sofrito, el caldo disuelto y el orégano en
una licuadora y tápala. Lícualos hasta obtener una salsa suave. Vierte la salsa en un tazón grande
y reserva aparte.
CALIENTA el aceite en una sartén grande y fríe las tortillas una por una 2 a 3 segundos
por cada lado para ablandarlas. Escúrrelas sobre toallas de papel. Baña las tortillas en la salsa y
rellénalas uniformemente con el pollo desmenuzado y 2 tazas de queso. Enrolla las tortillas y
colócalas en una bandeja grande para hornear.
VIERTE la mezcla restante de la salsa sobre las tortillas rellenas. Espolvoréalas con la ½ taza restante
de queso y tápalas con papel de aluminio.
HORNÉALAS durante 15 minutos o hasta que estén calientes y burbujeando.
Sírvelas bañadas con media crema y con la cebolla y rábano.
LA TRADICION DEl
arroz Rojo
con vegetales
LA TRADICION DE las
enchiladas
de pollo
EN SALSA ROJA
32
CONSEJO:
Para una consistencia más gruesa, refrigera
NESTLÉ ®
MEDIA CREMA por una hora antes de servir.2
(Rinde 8 porciones)
1 cucharada de aceite vegetal
2 tazas de arroz de grano largo
2 tazas de agua
1 taza vegetales congelados
2 paquetes (3.98 onzas cada uno) de MAGGI ®
Sofrito (base de tomate, ajo y cebolla)
1 tableta de MAGGI ®
Caldo Sabor a Pollo,
desmenuzada
CALIENTA el aceite en una olla mediana a fuego
medioalto. Agrega el arroz y cocínalo mezclando
constantemente hasta que quede dorado. Agrega
el agua, los vegetales congelados, el sofrito y el
caldo. Mézclalos bien. Deja que hierve; reduce el
fuego a bajo lento. Tapa la olla y cocínalo de 25 a
30 minutos o hasta que el arroz quede tierno y el
líquido se evapore.
CONSEJO:
¡Ahorra tiempo con MAGGI ®
Sofrito,
una base natural de tomate, ajo, y cebolla.
Listo para usar, sin necesidad de picar!
¡
Pasatus tradicioneS
CON
Sin obligación de compra. Una compra no aumentará las posibilidades de ganar. Abierto a residentes de los 48 estados contiguos de los Estados
Unidos y Distrito de Columbia mayores de 18 años. Nulo donde esté prohibido. El sorteo COMIENZA el 9/15/10 y TERMINA el 10/15/1 0. Para
participar y ver las Reglas Oficiales, incluyendo los requisitos para entrar y la probabilidad y las descripciones de los premi os, visita
www.cocinandoconnestle.com.
Las primeras 4,000 personas que se inscriban
recibiran un paquete de 8 TABLETAS DE
CALDO DE POLLO Maggi®
**
2
1
En200palabrasomenos,cuéntanoscómo
pasastustradicionesduranteelmesdela
HerenciaHispanaconNESTLÉ ®
.
Visita www.CocinandoConNestle.com
O UNO DE LOS OTROS PRIMEROS PREMIOS *500
5
LA TRADICION DEL
FLAN DE
vainilla
PRECALIENTA el horno a 350° F.
CALIENTA el azúcar en una cacerola pequeña
muy resistente sobre fuego medio-bajo.
Mezcla el azúcar constantemente, de 3 a 4
minutos o hasta que se disuelva y adquiera
el color de cajeta. Vierte el azúcar en el
fondo de una flanera profunda de 9
pulgadas de diámetro y rápidamente
distribúyelo en el fondo y en los lados
para recubrirlos.
PON la leche evaporada, LA LECHERA ®
,
los huevos y el extracto de vainilla en una
licuadora. Licua los ingredientes durante 5 segundos. Viértela en la flanera preparada; cúbrela
ligeramente con papel de aluminio. Coloca la flanera en una bandeja a Baño María con agua
caliente a una pulgada de profundidad.
HORNEA durante 50 minutos o hasta que al insertar un cuchillo en el centro salga limpio.
Retira el flan del agua. Déjalo enfriar sobre una rajilla de metal. Refrigéralo durante
4 horas o durante la noche.
PARA SERVIR , pasa una pequeña espátula alrededor del borde de la flanera.
Inviértela sobre un platón. Voltéala; sacúdela un poco para que se suelte.
(Rinde 8 porciones)
3/4 taza de azúcar granulada
1 lata (12 onzas líquidas) de leche evaporada
NESTLÉ ® CARNATION ®
Evaporated Milk
1 lata (14 onzas) de Leche Condensada
Azucarada NESTLÉ ®
LA LECHERA ®
6 huevos grandes
1 cucharada de extracto de vainilla
Disfruta tu
flan con
un cafecito.
Y PODRîiASGANAR $5,000Y Salir en Univision
**Se recibirAá un paquete gratis de MAGGI®
(8 tabletas) a travEs de un cupOón.
.adneitalneodimiderresedeupolóoS
*PARA MÁAS DETALLES Y REGLAS OFICIALES VISITA www.cocinandoconnestle.com
CONSEJO:
Usa LA LECHERA ®
de Nestlé ® Sin Grasa
para el mismo gran savor con menos grasa.
4
NESCAFÉ®
CLÁSICOTM
Trae calorcito
a tu vida. All trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland.
Ahorra
save 50¢EN LA COMPRA DE CUALQUIER BEBIDA DE
CHOCOLATE CALIENTE ABUELITA
WITH PURCHASE OF ANY ABUELITA HOT
CHOCOLATE DRINK
Ahorra
save 45¢EN LA COMPRA DE 2 LATAS DE LA LECHERA LECHE
CONDENSADA AZUCARADA , CUALQUIER VARIEDAD
WITH PURCHASE OF 2 CANS OF LA LECHERA SWEETENED
CONDENSED MILK, ANY VARIETY
Ahorra
save 35¢EN LA COMPRA DE 1 LATA DE LA LECHERA
DULCE DE LECHE
WITH THE PURCHASE OF 1 CAN OF LA LECHERA
DULCE DE LECHE
Ahorra
save 50¢EN LA COMPRA DE CUALQUIER 2 LATAS DE
NESTLÉ MEDIA CREMA , CUALQUIER VARIEDAD
WITH THE PURCHASE OF 2 CANS OF MEDIA CREMA,
ANY VARIETY
Ahorra
save 25¢EN LA COMPRA DE 8TABLETAS DE MAGGI CALDO DE POLLO
WITH PURCHASE OF 8-TAB MAGGI BOUILLON
Ahorra
save 50¢EN LA COMPRA DE CUALQUIER NESCAFÉ
CLÁSICO O CAFÉ DE OLLA 6.7OZ O MÁS GRANDE
WITH PURCHASE OF ANY NESCAFÉ CLÁSICO
OR CAFÉ DE OLLA 6.7OZ OR GREATER
CON ESTOS AHORROS, TE AYUDA A PASAR TUS TRADICIONES
with these savings, helps you to pass on your traditions
Ahorra
save $1.00EN CUALQUIER 3 PRODUCTOS
MAGGI , LA LECHERA O MEDIA CREMA
OFF ANY 3 MAGGI , LA LECHERA ,
OR MEDIA CREMA PRODUCTS
MANUFACTURER’S COUPON EXPIRES 3/31/2011 MANUFACTURER’S COUPON EXPIRES 3/31/2011
MANUFACTURER’S COUPON EXPIRES 3/31/2011 MANUFACTURER’S COUPON EXPIRES 3/31/2011
MANUFACTURER’S COUPON EXPIRES 3/31/2011 MANUFACTURER’S COUPON EXPIRES 3/31/2011
MANUFACTURER’S COUPON EXPIRES 3/31/2011 MANUFACTURER’S COUPON EXPIRES 3/31/2011
Ahorra
save $1.50EN LA COMPRA DE UN PRODUCTO
NESCAFÉ (6.7OZ 0 MÁS GRANDE)
Y ABUELITA GRANULADO
WITH THE PURCHASE OF ONE NESCAFÉ
(6.7OZ OR LARGER PRODUCT) AND ABUELITA GRANULADO
JON W.
32. JON W.
CREATIVE
SERVICES
I redesigned the istick packaging which included creating
a realistic illustration of the Ipod for the demo insert.
Thank you for taking the
time to look at my work.
Check out the website for more
samples and regular updates:
jwecreative.com