This document introduces an advertising agency called Pioniri Communications. It provides information on the agency's philosophy, values, team members and services. The agency focuses on digital marketing, social media projects and campaigns. It has experience working with clients in various industries such as television, cosmetics, household goods and telecommunications. Case studies are presented for social media campaigns the agency developed for clients to promote products, shows and brand awareness.

2. WHO ARE WE?
Philosophy

3. PHILOSOPHY / TO BE THE FIRST
CREATIVE, MODERN, ACCOMMODATING.
A SIMPLY DIFFERENT AGENCY.

4. PHILOSOPHY / OUR VALUES
PASSION. INNOVATION.
ORGANIZATION.

5. Ivan Zivkovic
Managing/Creative
Director
Sanja Nikolic
Account Manager
Bojan Saptovic
Social Media Manager
Branka Dragic
Graphic Designer
12 YEARS IN ADV 4 YEARS IN ADV 4 YEARS IN ADV 3 YEAR IN ADV
Nikola Milenov
Graphic Designer
Slavica Bozic
Junior Community
Manager
Goran Zivkovic
Media Manger/ Finance
Manja Lekic
Graphic Designer
PEOPLE / OUR TEAM
Ana Stamenkovic
Junior Community
Manager

6. CLIENTS / OUR PARTNERS

7. ABOUT US / SERVICES

8. Community Ad Campaigns Applications
Transforming brand
communication into likes,
comments, shares and
sensation.
We’re making noise on
Facebook and other social
“books”.
From imagination to
interaction, and activation
through application.
DIGITAL / CORE SERVICES

9. DIGITAL / OTHER SERVICES

10. ABOUT US / More...

11. SOCIAL MEDIA
AND DIGITAL
PROJECTS
&CAMPAIGNS

12. FOX Serbia
WALKING DEAD Quiz app
Digital, 2012/september
for Fastbridge
To promote the new season of the popular series Walking dead and to
support BTL activation Zombies walk in Belgrade.
We’ve created application with two functions. First one was to get engaged
in walk with Zombies, and second was to participate in daily quiz and get
chance to win Zombie make-over.
A large number of applicants for a walk, and all the Zombie make-overs
were given away. Other stats are not available.

14. Promote DexyCo New Year's gifts, to increase the number of fans on the
FB page and to raise engagement rate.
We have created application in which we’re animating fans to take a guess
what is in Santa’s pocket for 14 days in a row. We are giving away daily gift
to the ones who are first to find out what is the mystery toy.
More than 45.000 people have visited application page, which lead to
increasing of engagement rate to almost 50 percent and unprecendented
interest for the DexyCo’s NY offer on their website.
DEXY CO
New Year’s game application
Digital, 2012/ dec

16. BECK’S / CONTENT&COMMUNITY

17. BECK’S / CONTENT creating

18. Make a viral campaign that will help the local residents, who have never been to the
Czech Republic, to experience the unique "spirit of Prague" and achieve an authentic
interaction with the brand.
We moved a whole Prague cafe in the heart of Belgrade and we waited for guests who
did not suspect anything. We recorded this Publicity stunt and promoted it through social
networks, internet portals and word of mouth platform.
Video quickly became viral on the Internet and social networks. Recorded over 88,000
hits just on the YouTube channel, but much more valuable impression on social media
networks and most popular portals in Serbia - Blic, B92, Telegraph, Mondo, 24sata and
other ...
STAROPRAMEN
Publicity stunt / Viral campaign,
Sep-okt 2013.
http://youtu.be/l897wVitJNo

19. STAROPRAMEN / Publicity stunt

20. AURA kozmetika / CONTENT&COMMUNITY

21. AURA kozmetika / CONTENT creating

22. AURA kozmetika / CONTENT creating

23. METALAC POSUĐE / CONTENT&COMMUNITY

24. METALAC POSUĐE / CONTENT creating

25. METALAC POSUĐE / Brand content

26. Facebook promotion of new lane of Metalac Posuđe dishes with ceramic
coating.
We used the season of weddings to connect Metalac dishes with wedding gifts
tradition. We made photo contest Facebook application Metalac the best man,
and positioned the product as the perfect wedding gift.
133 couples applied, we had more than 7,500 votes and nearly 30,000 access
to the application. We succeed to increase engagement rate on Metalac Fb
page for more than 160%, so as the number of fans and interest in Eco
Ceramics pan. First contingent of product was sold out in a less than a month.
METALAC POSUĐE
Product campaign
Campaign / Digital, 2012.

27. METALAC POSUĐE / Facebook campaign

28. Promote on Twitter the new Eco Tava ceramics pan with ceramic coating and show its
health benefits and non-stick benefits.
It was not hard for us to chop cucumbers, peppers, cabbage and other vegetables for
hours and turn them in delicious tweets from our followers, that other Twitter users would
retweet and favorite, so we could reward the best one.
Participants had to mention Metalac and tweet with hashtag #ReciMiCemoIspeci.
Total cost of the activation was 93 dinars, which is less than 1 euro. 20,000 people
“stick” to this campaign, the winning tweet had 64 RTs and as such glided to victory!
The pan stayed non-stick J
#RECIMIĆEMOISPEĆI
Twitter contest
TW campaign, Nov 2012.
http://youtu.be/5rZKrydqtQw

29. METALAC POSUĐE / Twitter campaign

30. SBB / CONTENT&COMMUNITY

31. SBB / CONTENT&COMMUNITY

32. SBB / CONTENT creating

33. SBB FB page / RESULTS
May 2013.
izvor:
SocialBakers.com
June 2014.
izvor:
Facebook insights

34. To communicate home comfort, internet services, cable television, where
SBB users can enjoy.
We wanted to create a facebook photo contest that requires from users to
sit comfortably in front of the TV or computer, put their feet up and to take a
picture of the moment. We’re expecting from our fans to be creative,
especially because the winner will be selected by the SBB jury.
Over 130 participants, about 3,000 votes and a little more than 19,000
access to the app. The application has contributed to greater engagement in
Facebook pages, but most of all, improving SBB brand image as a cool
brand that follows its customers’ lifestyle.
SBB Zavali se!
Photo contest application
Digital, March 2012.

35. SBB / Facebook app campaign

36. Make a social media campaign for the famous regional cable operators to promote new show
on the Explorer television called "Make me a millionaire inventor."
Everything becomes a challenge when the competition is organized simultaneously on 3
Facebook pages - Serbian, Bosnian and Slovenian.
To promote the new show, we decided to organize a Facebook video & photo contest in which
fans upload photos, videos, and descriptions of their inventions. An invention that fans develop
should help in everyday life and does not have to be something that will change humanity.
Everything is followed with online and offline media, and prizes.
In the first 12 days we had more than 150 applicants invention, more than 16,000 unique visits
to the application and about 2 min average stay of every fan of the application.
IZUMIZACIJA
FB Photo&video contest
Digital campaign, Oct 2013.

37. SBB&TELEMACH / Facebook campaign

38. SBB&TELEMACH / Facebook campaign CONTENT SUPPORT

39. DRINA plastic / Digital & identity

40. DRINA Facebook / CONTENT creating

41. INTERGRATED
MARKETING
OTHER WORK

42. SMATSA Academy / PRINT&OOH campaign

43. Findomestic bank / 360° Cash loan campaign

44. CAS MEDIA / Brand identity

45. THANK YOU.
CONTACT
E office@pioniri.com
T +381 11 40 613 70
FB pioniricom TW @pioniri
IN pioniri communications
W pioniri.com