What is Guerrilla Marketing? w/ Red Bull and Coke Case StudiesBrad Wollman
This is a brief overview of Guerrilla Marketing. What is it? Where did it come from? How have some of the biggest companies executed Guerrilla Marketing? What are the main ways your business can benefit?
UNDERCOVER MARKETING- INDIAN PERSPECTIVESimran Soni
UNDERCOVER MARKETING- ALSO KNOWN AS BUZZ MARKETING, STEALTH MARKETING IS A NEW TREND IN THE MARKETING TECHNIQUES ADOPTED BY INDIAN MARKETING ATMOSPHERE.
this presentation showcases the classification, types, examples of undercover marketing in india.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
What is Guerrilla Marketing? w/ Red Bull and Coke Case StudiesBrad Wollman
This is a brief overview of Guerrilla Marketing. What is it? Where did it come from? How have some of the biggest companies executed Guerrilla Marketing? What are the main ways your business can benefit?
UNDERCOVER MARKETING- INDIAN PERSPECTIVESimran Soni
UNDERCOVER MARKETING- ALSO KNOWN AS BUZZ MARKETING, STEALTH MARKETING IS A NEW TREND IN THE MARKETING TECHNIQUES ADOPTED BY INDIAN MARKETING ATMOSPHERE.
this presentation showcases the classification, types, examples of undercover marketing in india.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
Guerrilla Marketing has its advantages and disadvantages. This presentation shows both along with recommendations of how a company can implement guerrilla marketing practices to gain exposure at minimal cost.
This is a collection of good and bad advertisements both in Print & TV. And this is only according to my own standards so some may or may not agree with me.
Simple tips for healthy branding and interactive marketing:
Make your consumers scream for your brand.. question is how? Well you need to study popular brands and their marketing strategies. For instance, the best strategy is adapting to retention technique. The way McDonald and LG did.
Another popular strategy is launching better campaigns. For instance, Coca cola "open happiness" got viral because it was a powerful idea. However, despite of getting a positive response, it is still recommended to revise these campaigns every 6 months, where new insights should be continuously flowing.
Secondly, brands should provide room for personal associations to people. It is always good to incorporate an emotional element in your product that people can easily relate. For example Puma presented it's vision as, "Fair, Honest, Positive, Creative"
Besides, studying market for success stories only, it is also important to see which brands failed and the reasons that failed them. In this presentation, you will find 5 unbeatable branding blunders that you must not do.
Whereas, if you would scrutinize the similarities of successful brands who nailed the opportunities. you will see that all of them were different (unique), Focused and Relevant.
Explore what your brand is exactly missing and then beat that hurdle. Good Luck!
Guerrilla Marketing has its advantages and disadvantages. This presentation shows both along with recommendations of how a company can implement guerrilla marketing practices to gain exposure at minimal cost.
This is a collection of good and bad advertisements both in Print & TV. And this is only according to my own standards so some may or may not agree with me.
Simple tips for healthy branding and interactive marketing:
Make your consumers scream for your brand.. question is how? Well you need to study popular brands and their marketing strategies. For instance, the best strategy is adapting to retention technique. The way McDonald and LG did.
Another popular strategy is launching better campaigns. For instance, Coca cola "open happiness" got viral because it was a powerful idea. However, despite of getting a positive response, it is still recommended to revise these campaigns every 6 months, where new insights should be continuously flowing.
Secondly, brands should provide room for personal associations to people. It is always good to incorporate an emotional element in your product that people can easily relate. For example Puma presented it's vision as, "Fair, Honest, Positive, Creative"
Besides, studying market for success stories only, it is also important to see which brands failed and the reasons that failed them. In this presentation, you will find 5 unbeatable branding blunders that you must not do.
Whereas, if you would scrutinize the similarities of successful brands who nailed the opportunities. you will see that all of them were different (unique), Focused and Relevant.
Explore what your brand is exactly missing and then beat that hurdle. Good Luck!
Creating Killer Ad Creative For Private Schools & Summer CampsOur Kids Media
How do you differentiate your private school or summer camp from all the 'others'? Regardless of if you advertise or not, parents will build a perception of your school brand.
What type of creative ads work best at connecting with your target audience and getting them to take action? This presentation features private school ad campaigns that have proven to generate excellent results. From gathering insights to determining strategy to developing compelling, unique and relevant materials, this presentation has everything you need to know about creative advertising.
Originally presented at the Our Kids Marketing Academy Lunch & Learn by Gayle Akler of SparkPlug Marketing & Communications. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing
This ppt provide you a gist about Mass communication Students and Professionals can use it for a start. To enjoy the ppt ultimately kindly download it. Thanks for your time.
Keep communicating :-)
Module 15 Creating a Seniors Food Marketing Strategy.pptxcaniceconsulting
Pitfalls of Marketing & Branding to the Senior Market
Senior-market marketing often falls into the trap of depicting senior clients as frail, helpless, or inactive.
For example, a marketing study (2018) on people aged 65 and older in Japan, Germany and France found that 73% of the respondents feel that they are often stereotyped in advertising (e.g., being depicted as less autonomous).
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
From Good to Great: Smart strategies for successful creative campaignsShannon Flowerday
What makes a campaign really great—even remarkable—and what it takes to get there. A look at some successful campaigns across all mediums, discuss what we can learn from them, and then review the creative process to get there.
This lesson is designed to help people write a rough draft of a mystery even if they have no idea where to begin. It helps if mystery ideas are brainstormed before starting.
"I Read It But I Don't Get It" by Cris Tovani
A Power Point presentation outlining and explaining some of the main ideas of the text, in order to introduce many of the concepts to other teachers.