1. [ PINK’S DELIGHT ]
Members :Anirban Mazumdar 11074
Vikram Keshwani
Lokesh Jashnani
The first online fast food restaurant
in the history of PUNE.

2. COMPANY’S DESCRIPTION
We take great pride and care to provide you with the best food and
dining experience in the quick service online restaurant business. We
believe eating sensibly, combined with appropriate exercise, is the best
solution for a healthy lifestyle. Whether you're taking back lunch or
bringing back dinner, PINK’S DELIGHT has all your favorite chicken,
salads, sandwiches, snacks, sweets and Beverages. PINK’S DELIGHT
also offers a variety of menu items for those who want lower fat, lower
calorie choices etc. To help you further, we've provided nutritional
information so you can make informed choices about what to eat.
PURPOSE The purpose to start this business is to serve people of new
era with a different and the most competitive style. The prime purpose
is to generate profit by providing superb customer services. We aim to
be leader in providing quality food items that fit into a balanced diet.
Our aim is to provide the hygienic and delicious tastes that the
customers have never tasted before. We want to add convenience in
the lives of fast food lovers by providing them the most wonderful
dining experiences at their doorsteps.

3. VISION STATEMENT
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The company's goal is that of a multi-faceted success. Our first responsibility is to
the financial well-being of the restaurant. We will meet this goal while trying to
consider;
The effect of our products on the health and well being of our customers (and our
staff),
The impact that our business practices and choices will have on the
environment, and
The high quality of attitude, fairness, understanding, and generosity between
management, staff, customers, and vendors. Awareness of all these factors and the
responsible actions that result will give our efforts a sense of purpose and meaning
beyond our basic financial goals.
MISSION STATEMENT
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"Change the way, food is served”
Tom Peter’s, the Management Guru states:
“Any business that does not change will be dead in five years”.
2010 will go down in history as the year of change, but still retailers who prefer the
old days and are, alas, losing market share.
Businesses don’t change for the sake of change, businesses generally change
because the consumer either asks or forces them to change. It is not the industry
that is forcing change; it is you as consumers.

4. OPPURTUNITY
THE MOST FREQUENT CUSTOMER COMPLAINTS:
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You can't get a table during busy periods of the day
Food is cooked too far in advance of when I order it
Food is not served hot enough
Their food doesn't stay hot if you take it home
Packaging for take-out food doesn't' keep it warm
Restaurant is too crowded during meal times
They don't use high quality meat
Takes too long to get your order
People who come in after me get served before I do
You have to wait too long when you go back to buy something else

5. OUR OFFERINGS
FEATURES OF ONLINE RESTAURANT
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Aiming to serve you in a way that is more convenient than ever.
Our restaurant caters you 24/7 a week.
This e-restaurant allows greater customer service relationship by providing
enhanced service to their customers.
Our e-service ensures hygienic, nutritious, healthy food with quick delivery.
Customers can cancel or change the order by simply clicking without disturbing
their busy schedules.
Calorie guide and nutritional facts are displayed with each food item to help the
customer to make the most appropriate choice.
With the unique ordering system, clients can choose from a wide variety of food
offerings available in menu.
Clients make their food selections and designate the day and time the food
should be delivered.
Once the order is placed, PINK’S DELIGHT remains in contact with the customer to
ensure that food is prepared according to the client's instructions and then
confirms the on-time delivery.

6. PRODUCTS
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Salads Beverages
Zinger Burger French Fries
Product Raw material used
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Fried chicken- Chicken, flour, oil, spices
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Burger Bun, chicken ,flour, oil, mayonnaise, salad,
Cheese
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Salads Fruits, Vegetables, chicken, pasta,
Macaronis
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Sandwiches Bread, chicken, egg, vegetables ,butter,
Mayonnaise
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French fries Potatoes, oil

7. CORE VALUES AND PHILOSOPHY
• Customer satisfaction through offering high quality food with
exceptional service and good value.
• Be topical, not typical.
• Constantly involve the team in the ideas loop.
• More emphasis placed on the caliber and training of frontline
people
• We take great pride in serving each other, our customers and our
communities.
• We seek continuous improvement in all that we do.
• Build trust relation ship with customers by promoting love and
expertise.
• We value a sense of urgency and emphasize an innovative
, entrepreneurial approach to business.
• We expect fairness and mutual respect in all our activities.
• We know our success depends upon the initiative we take
individually and
• our ability to work as a team.

8. MARKET RESEARCH
INDUSTRY ANALYSIS
Although the restaurant industry is very competitive, the lifestyle changes created by
modern living continue to fuel its steady growth. More and more people have less
time, resources, and ability to cook for themselves. Trends are very important and
PINK’S DELIGHT is tasking interest to provide lighter, healthier foods at moderate
to low prices.
THE RESTAURANT INDUSTRY TODAY
The food service business is one of the largest industries in the country. This number
has been increasing for the past seven years. In the past five years the restaurant
industry has out-performed the national GNP by 50%. The reasons given by the
Folkney Report (November 2011) are
1) lifestyle changes,
2) economic climate, and
3) Increase of product variety.
There are 600 new restaurants opening every month and over 200 more needed to
keep pace with increasing demand.

9. GOALS
• We are committed to exceeding our customers' expectations every
time.
• We aim to be market leader by providing the superb customer
experiences to all our customers and thus by gaining their loyalty.
• We will seize every opportunity to innovate and lead the industry
on behalf of our customers.
• Our goal is to increase the profitability and reputation of business.
PROPOSED BUSINESS LEGAL STATUS
Although the legal status of business tends to play an important
role in any setup, the proposed fast food business is assumed to
operate on a sole proprietorship basis which may extend to
partnership in case of addition of new products that might add
significant Business to the existing setup.

10. PAIN POINTS AND BENIFITS
OUR CUSTOMERS/TARGET MARKET
All the youngsters, children and fast food lovers who want to get the most
exclusive and the more innovative dinning experience
WHO EATS FAST FOOD
The food concept and product image of PINK’S DELIGHTwill attract 3 different
customer profiles;
· THE STUDENT -- more and more young people have developed healthy
eating habits. Some also go through a "health food phase" while in college.
· THE HEALTH CONSCIOUS PERSON OF ANY AGE OR SEX -- this includes
anyone on a restricted or prescribed diet or those who have committed to a
healthy diet.
· CURIOUS AND OPEN-MINDED -- "if you try it, you will like it." Through
marketing, publicity, and word-of-mouth, people will seek out a new
experience and learn that nutritious food can be tasty, fun, convenient, and
inexpensive.

11. WHEN DO PEOPLE EAT FAST FOOD
• Lunch (44%)
• Morning snack (40%)
• Afternoon snack (31%)
• Dinner (19%)
• Evening snack (14%)
• Breakfast (12%)
The average person (over the age of 12) eats at a fast-food restaurant an average of 9.2 times
monthly.
COMPETITIVE ANALYSIS
PINK’S DELIGHT is not without competitive pressures. Chief competitors include Yum! Brands,
McDonalds, etc
Yum! Brands are the world's largest, with 33,000 restaurants in over 100 countries .TWO of the
company's highly recognizable brands, KFC, Pizza Hut, are global leaders of the Mexican,
chicken, pizza, quick-service food categories. Yum! has a workforce of 272,000 employees
and is headquartered in Louisville, Kentucky.
McDonald's Corporation (McDonald's) is the world's largest foodservice retailing chain with
31,000 fast-food restaurants in 119 countries. The company also operates restaurants under
the brand names 'The Boston Market' and 'Chipotle Mexican Grill'. McDonalds operates
largely in the US and the UK and is headquartered in Oak Brook, Illinois employing 447,000
people.

12. SWOT ANALYSIS
PINK’S DELIGHTrestaurant is well positioned to leverage its strengths and address
reasonable threats, weaknesses, and opportunities. The table below highlights these
Strengths, Weaknesses, Opportunities, and Threats.
Strengths
· It’s the first online fast food restaurant in the history of PUNE
· Menu reflects demand for fresh, healthy and fast food.
· Use of non-traditional channels.
· Partnering with the PUNE food association
· Customizable menu offerings.
· Staff training is structured and designed to assure rapid start-up and success.
· Convenience is an important factor of fast food restaurant
Weaknesses
· Employee turnover is high.
· Lack of trust of general public about online order placing and then finally get their
desired food item

13. Opportunities
· Continue to Grow Business in the whole country
· Update website decor to encourage more dine-in business.
· Improve Customer Service Model.
· Continue to expand channel opportunities to include event wagons.
· Expand packaged dessert offerings.
· Continue to revise and refresh menu offerings.
· Develop more partnerships with movie producers and toy manufacturers to
. promote new movie releases through children's menu packaging and co branding
opportunities.
Threats
· Food contamination
· Competition.
· Economic downturn.
· Government policies
· People with the access of internet only can place online orders.
MAJOR COMPETITORS
McDonald’s
pizza hut

14. BUISNESS MODEL

15. WHY IT WILL BE PROFITABLE
There are three major ways in which we will
create an advantage over our
competitors:
1. Product identity, quality, and novelty
2. High employee motivation and good sales
attitude
3. Innovative and aggressive service options

16. NUTRITION CALCULATOR
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PINK’S DELIGHTserves a wide range of quality foods that can easily fit into
individual diet needs based on the principles of balance, variety and moderation.
Our varied menu and range of serving sizes make it easy to fit our food into a
balanced diet and to create a range of meal combinations that fall within
recommended guidelines for calories, fat and other nutrients.
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Concerned about fat content? Need a special order? With our cooking
system, customers can special order various menu items to help meet their
nutrition needs.Today, building on our Food Facts program, nutrition information is
also included on our double-sided tray liners and on posters that are conveniently
located near our front counters. Also, customers can get nutrition information
online. Simply visit our Nutrition Calculator for nutrition and ingredient
information and to customize menu items to your needs.
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PINK’S DELIGHT is also helping you learn more about our food by adding
nutrition information on some of our packaging. Some of our packaging now
includes the PINK’S DELIGHT Nutrition Chart Our goal is to provide you with the
information you need to assist you in making sensible decisions about
balance, variety and moderation in your diet.

17. FOOD QUALITY ASSURANCE
The bedrock of all our socially responsible supply efforts is our
commitment to ensuring that all the foods and beverages we serve
our customers are safe. We do business only with suppliers that
share this commitment and work with them to continuously
monitor, test, and track our ingredients. We have stringent
standards and checks in place in critical areas throughout the food
supply chain—from "itc and Epic.
PURCHASING HIGH-QUALITY SAFE FOOD PRODUCTS
Companies that supply food products to the PINK’S DELIGHT must
have a number of food safety programs in place. They
include, among others, programs for sanitation, pest control, and
microbiological control, and a hazard analysis critical control point
(HACCP) plan and program. HACCP is widely
recognized, worldwide, as an effective method of preventing foodborne illnesses.

18. MARKETING PLAN & SALES STRATEGY
MARKET PENETRATION
Entry into the market should not be a problem. The store has high visibility
with heavy foot traffic all day long. The local residents and students always
support new restaurants and the tourists do not have fixed preferences. In
addition, $10,000 has been budgeted for a pre-opening advertising and
public relations campaign.
Marketing Strategy
Focusing on the unique aspect of the product theme (healthy, tasty foods) a
mix of marketing vehicles will be created to convey our presence, our
image, and our message.
Currently advertisement is being done through
• E-mails
• Bill boards
• Advertisement on different entertainment sites
• Print media

19. ORDERING SYSTEM
It is now easier than ever before to order a fast food delivery from your local
takeaway because you can do it over the internet. Using this website, you can
PINK’S DELIGHT fast food restaurants in your local area and see the entire menu
online. Ordering is just a matter of clicking on what you want and entering your
address. The order be sent to the fast food restaurant for delivery to you - it's as
easy as that. Best of all its completely free!
Become a free
You don't have to be a member to use this website but if you sign up for a free
account, it will make ordering food even easier in the future. You can store all your
details so that you only have to enter them once. Signing up also lets you to see a
past history of all your orders. You can even see your favorite meals and quickly
reorder them.
Ordering
you start by entering your postcode. Check out the list and select whichever type
of food that you feel like.
Instead of ordering by phone and going for your usual burger and chips, you get to
see the full menu of this fast food place. Decide what you want and simply click on
it to add it to your shopping list. You'll see this at the left of the screen and it
shows you everything you've ordered along with the total price.

20. IMPACT OF BUISNES IDEA
Ordering
we give you the chance to customize your order by selecting the type of sauce you
want on your burger or whether you want salad on your kebab. In your shopping
list, you might see a cross like this next to an item. This means that you can
customize this item. Just click on it to see all the choices you have.
When you're sure you've chosen everything you want, just click on 'Place Order'.
After letting us know the delivery address of your order and choosing whether you
want to pay by cash or card, just sit back, relax and wait for your food.
What happens next?
At any time, you can check on the status of your order by using the order tracking
system on this website
PAYMENT PROCEDURE
On line payment through credit cards
in cash at the time of delivery of order
LOCATION
To run the business we have selected the most favorite site of fast food lovers i.e. M.G
Road

22. GROWTH PLANS IN FUTURE
GOALS
PINK’S DELIGHT is an innovative concept that targets a new, growing
market. We assume that the market will respond, and grow quickly in the
next 3 years. Our goals are to create a reputation of quality, consistency
and security (safety of food) that will make us the leader of a new style of
dining.
STRATEGIES
Our marketing efforts will be concentrated on take-out and delivery, the
areas of most promising growth. As the market changes, new products
may be added to maintain sales.
MILESTONES
After the restaurant opens, we will keep a close eye on sales and profit. If
we are on target at the end of year 1, we will look to expand it to other
city.
RISK EVALUATION
With any new venture, there is risk involved. The success of our project
hinges on the strength and acceptance of a fairly new market. After year 1,
we expect some copycat competition in the form of other independent
units. Chain competition will be much later.