Presentación de Francesca Danzi para FashTech Conference, celebrado el 29 de noviembre en Bilbao. Organizado por Adigital.

2. Consumers who shop both instore
and online spend 50 percent
more in a year than those who buy
in bricks and mortar boutiques
alone.
ContactLab andExane BNP Paribas Report

4. Strategy,
not Technology,
drives Digital
Transformation

13. Digital Transformation
is more than just
digital;; It is about
remodelling
businesses to be
agile, innovative, and
customer-­centric at
their core.

19. BRANDED
CUSTOMER
EXPERIENCE
DESIGN
DIGITAL
STORYTELLING
MUSIC
EXPERIENCES
PERSONAL
SERVICE
CONVENIENCE

25. DESIGN
A
BRANDED
CUSTOMER
EXPERIENCE

26. DESIGN
A
BRANDED
CUSTOMER
EXPERIENCE

28. DESIGN
A
BRANDED
CUSTOMER
EXPERIENCE

32. https://www.youtube.com/watch?v=LRiZMVEIhas

33. TAKE-­‐AWAYS
• KNOW
YOUR
BRAND
AND
TELL
YOUR
STORY
• KNOW
YOUR
CUSTOMERS
AND
BUILD
YOUR
CUSTOMER
EXPERIENCE
VISION
• SET-­‐UP
THE
ORGANISATION
FOR
DIGITAL
TRANSFORMATION
• MAP
YOUR
JORNEYS
AND
SIZE
THE
OPPORTUNITIES
• START
SMALL
AND
ADOPT
A
TEST
AND
LEARN
MINDSET
• THINK
MOBILE
FIRST
• CREATE
FANS
BY
FOCUSING
ON
EXPERIENCES
THAT
BUILD
EMOTIONAL
CONNECTIONS
• STAY
AHEAD
AND
BE
BOLD
TAKE-­‐AWAYS

34. Francesca
Danzi
Managing
Founder
and
Director
francesca@danziconsulting.com
@danziconsulting
Danziconsulting.com
BRANDING
Brand
DNA
definition
and
articulation
MULTI-­‐CHANNEL
EXPERIENCE
DESIGN
Customer
Experience
Strategy
Journey
mapping
and
experience
design
across
physical,
digital
and
social
channels
DIGITAL
TRANSFORMATION
Organisation
alignment,
driving
customer-­‐centric
mindset,
business
change
management,
technology
adoption
and
embedding
multi-­‐channel
behaviours
CLIENTELING
AND
PERSONALISATION
Customer
retention
and
development
strategy
Service
Personalisation
Sales
and
Service
Training