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Julia modesti
- 1. Your brand iswhat other people say about you when you’re not in the room. Jeff Bezos – Founder of Amazon.com
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- 3. Julia Modesti Co-designed byEnglish & French-Australian parents Made in Provence
- 4. Sweat, tears & beers Masters inDesign and Branding Paris 2004 – 2009
- 5. Circo de Bakuza ArtDirector Live events, experiential marketing and branding Paris | Montreal 2009 – 2015
- 8. Canvas Group Creative Director Branding,design, digital & content Sydney 2015 – Present
- 12. Branding 2.0 We are positionedat the forefront of branding for the digital era.
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- 20. Find your why Why The reasonwhy you exist. The underlying essence that makes you relevant and necessary.
- 21. People don’t buywhat you do. They buy why you do it. Start With Why – Simon Sinek
- 22. Create a world whereyou can belong anywhere. Achieve real beauty, build self-esteem. Accelerate the world’s transition to sustainable energy.
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- 24. Follow your dreams Where The pictureof where you ultimately want your work to lead you.
- 25. Help create aworld where people can live in a place,instead of just travelling to it and where you can belong anywhere. Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles. Ensure that the next generation grows up enjoying a positive relationship with the way they look and realise their full potential.
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- 27. Walk the talk How The stepsyou want to take in order to achieve your vision.
- 28. Provide local,authentic, diverse, inclusiveand sustainable travel solutions. Leverage technology to empower people to unlock and monetise their spaces and passions. Develop products that genuinely improve the condition and feel of women’s skin and hair and make them feel beautiful. Build not only all-electric vehicles but also infinitely scalable clean energy generation and storage products.
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- 30. Set your standards Uncompromising truthsand guiding principles that articulate what you stand for.
- 31. Global consumers prefer topurchase products and services from companies whose purpose reflects their own values and beliefs. 63% Global consumers say their purchasing consideration is driven by a company’s ethical values and authenticity. 62% Accenture – 2018 Global Consumer Pulse Research
- 32. Build globally. Livelocally Be customer obsessed Celebrate differences Do the right thing Act like owners Persevere Value ideas over hierarchy Make big bold bets Customer commitment Quality Integrity Teamwork Respect for people Good citizenship A will to win Personal accountability
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- 34. Know yourself – &keep it real A combination of characteristics and qualities that form your distinctive brand character.
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- 39. Make a name foryourself More than just a name; this is the core of your identity.
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- 41. Founder Ben & Jerry’s Chanel Descriptive GeneralMotors Vitamin Water Fabricated Kodak Spotify Metaphor Patagonia Amazon Acronym DKNY GE Magic spell FaceBook Flickr
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- 43. Know your family tree Thelogical and strategic structure for your brands, sub-brands and named products.
- 44. Hybrid Endorsed House ofBrands Branded House
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- 46. Be more thanjust a pretty face A strong visual identity isn’t pretty; it’s meaningful.
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- 50. Say it your way Everythingfrom the words you use and the language you speak which translate your personality across all communications.
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- 56. Make.Believe. Think Different Expect more. Payless. Because you’re worth it
- 57. Make.Believe. Think Different Expect more. Payless. Because you’re worth it Belong Anywhere
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- 60. Put your touch oneverything This is where you come to life and express your identity across every asset you have.
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- 63. Set the ground rules Anessential tool that captures who you are, what you do and also what you don’t do.
- 64. Clear Easy to use Up-to-date Easyto access
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- 66. Find someone to watchover you Someone who feels empowered to make sure your identity, codes and style are respected – always.
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- 68. Make a lasting impression Yourfirst introduction to the world is the opportunity to make a great and lasting impression.
- 69. 1 Internal reveal – getyour team on board 2 External reveal – get your audience on board
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