This brand standards document provides guidelines for Rise Up Champion brand messaging, visual design, tone of voice, and living the brand authentically. It establishes the brand's hero/explorer personality and focus on empowering clients in fitness, identity, relationships and enterprise. Visuals use bold colors and fonts with nature-inspired imagery to portray an approachable yet powerful brand. Content emphasizes stories and metaphors to inspire clients to transform their lives from the inside out.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
• Brands sit somewhere on the hypothetical Brand Love curve
• There are 5 connections needed to create love for your brand
• The Brand Connectivity and love generates power for your brand.
• Having Power for your brand helps generates profit in 8 ways
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
• Brands sit somewhere on the hypothetical Brand Love curve
• There are 5 connections needed to create love for your brand
• The Brand Connectivity and love generates power for your brand.
• Having Power for your brand helps generates profit in 8 ways
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
The Keys to Personal Branding
• The Truth about Women in Leadership
• Building Your Personal Brand
• Bringing Your Personal Brand to Life
• Final Words of Wisdom
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
A look at all four levels of marketing from ABM to BM to Marketing Director up to VP/CMO. Advice from a Senior Executive on what it takes to be a great assistant brand manager and a great brand manager. It's a great career and I hope some of the information can inspire you to be as great as you can.
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
This is one of the chapters of my new book: Beloved Brands. If you like this chapter, you can find the book on Amazon at https://lnkd.in/eF-mYPe
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.
Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business.
Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review.
Brand Archetypes: The Science Behind Brand PersonalityStephen Houraghan
We all have an emotional connection with a brand where the alternative simply won't do. Your connection with that brand is likely on a human level. Whether they speak your language, champion a cause you believe in or represent who you are, the connection is more than just transactional. The world's most loved brands all connect with us using a similar framework. This framework is based on decades of scientific research and has its roots in Greek Mythology. This Framework is Archetypes. www.iconicfox.com.au/brand-archetypes
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
The brand strategy for Fleur Larsen was created to launch her Magician and Maverick brand archetype into the Seattle nonprofit market. The brand identity design leans more to the Magician side, with the content pulling in the Maverick aspects of her brand.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
The Keys to Personal Branding
• The Truth about Women in Leadership
• Building Your Personal Brand
• Bringing Your Personal Brand to Life
• Final Words of Wisdom
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
A look at all four levels of marketing from ABM to BM to Marketing Director up to VP/CMO. Advice from a Senior Executive on what it takes to be a great assistant brand manager and a great brand manager. It's a great career and I hope some of the information can inspire you to be as great as you can.
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
This is one of the chapters of my new book: Beloved Brands. If you like this chapter, you can find the book on Amazon at https://lnkd.in/eF-mYPe
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.
Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business.
Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review.
Brand Archetypes: The Science Behind Brand PersonalityStephen Houraghan
We all have an emotional connection with a brand where the alternative simply won't do. Your connection with that brand is likely on a human level. Whether they speak your language, champion a cause you believe in or represent who you are, the connection is more than just transactional. The world's most loved brands all connect with us using a similar framework. This framework is based on decades of scientific research and has its roots in Greek Mythology. This Framework is Archetypes. www.iconicfox.com.au/brand-archetypes
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
The brand strategy for Fleur Larsen was created to launch her Magician and Maverick brand archetype into the Seattle nonprofit market. The brand identity design leans more to the Magician side, with the content pulling in the Maverick aspects of her brand.
Hey there, Home is a home decor and DIY blog. The brand is a "girl next door" brand archetype, as shown in the tagline: Home Decor for Real Life. The brand identity design is bright, cheerful, and friendly.
Brand Concept for JR, an "artisan of the human experience" and guide to his clients.
Want to work together on your brand? http://www.kayeputnam.com/work-with-me
Growth Advance is a business and lifestyle magazine and app. We wanted to build a mixture of the Hero and Explorer Brand Archetype into the brand strategy.
Businesses come and go, but businesses with sticky brands last the test of time. Coca Cola, McDonald's and many other businesses have memorable logos, catchy taglines and other vital branding messages that keep customers coming back again and again. This SlideShare presentation on Sticky Brands will teach you how to create a brand that stands out and helps your business thrive like never before. Be prepared, essential branding may be far more extensive (though certainly doable) than you think.
Please copy and paste the following URL to see germane videos for this SlideShare:
1.Branding Identity:
https://www.linkedin.com/posts/techtreats_brandidentity-smallbizowner-smallbiztips-activity-6592060810049183744-_WJJ
2. Brand Voice:
https://www.youtube.com/watch?v=tM7Wn5gLEtc
3. Brand Values:
https://www.youtube.com/watch?v=BSVemBt9vjs
4. Brand Personality:
https://www.youtube.com/watch?v=e2YRUohgadY
5. Visuals
https://www.youtube.com/watch?v=cHbJ0fkqI6I
6. USP - Unique Selling Proposition
https://www.youtube.com/watch?v=rlPVu0EzGAY&t=5s
Steve Kozak helps nonprofits learn what are best practices for establishing a brand identity. From the right colors to the right voice, a brand is a promise. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.
How to Interact With the Right CustomersNate Smith
Your brand has a specific archetype that influences your message both internally and externally. It also influences how your brand gains and interacts with customers. In the webinar, we focus on the following:
What is a brand voice?
What are you saying and how are you saying it?
How your brand archetype can grow your business
Is it interacting with the right customers?
YOU are Your Brand: Champion Your Brand & WIN More Business!Kim Peterson
YOU Are Your Brand!
What You Say + How You Behave + How You Look = Your Brand!
…Everyone has a brand.
Are you managing yours or are others managing it for you?
When you take ownership of your Personal Brand it fortifies you from the inside-out, inspires confidence, elevates your credibility, frees up mind-space, and empowers you to attract (or release) more of who and what you want in business and in life! ~Kim Peterson
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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2. CONTENTS
This brand standards document explores the
message, visuals, and expression of your
brand.
1. Brand Message
2. Design & Visuals
3. Words & Content
4. Live Your Brand
BRAND GUIDELINES RISE UP CHAMPION
3. MOODBOARD
The moodboard was
curated to express the
“mood” of the brand and to
inspire the visual decisions.
The images chosen convey a
high end yet approachable
feel. You are inviting people
to transform their lives so
we need to create an
immersive experience. We
also need to honor your
natural personality with the
more organic images. The
black, white, and silver
images create a sense of
depth and timelessness.
5. POSITION
Core Idea
As the Champion’s Catalyst, I engage, equip and
empower others to Rise Up and BE the Champions they
were created to BE in EVERY area of life Fitness, Identity,
Relationships and Enterprises, ie., the F.I.R.E. of life.
Our Goal
Our goal is to rapidly expand and launch the Rise Up
Champion brand.
How you Are Different
I've always believed in having it all... fitness, strong
personal and spiritual identity, great relationships, and a
wonderful enterprise to work on. I focus on who a person
is BEING so that they can do what they need to do to
have what they want to have. Others focus on the doing
first - "just do it". I believe you must first "Be the Work"
then the doing is more about choice and less about
willpower.
What I Deliver
I work with clients through 1-on-1 coaching and will be
adding a course, group coaching, workshops, and
merchandise.
01
BRAND GUIDELINES RISE UP CHAMPION
BRAND MESSAGE
6. PERSONALITY
HERO & EXPLORER
PERSONALITY ARCHETYPE
Our goal is to help our clients transform their lives
from the inside out by becoming the best version
of themselves.
You live by example to show your clients the type
of life they could live.
When they encounter my brand my audience
FEELS: inspired, motivated, trusting, like they are
opening their eyes to new possibilities.
You are:
• Down-to-earth
• Strong values
• Approachable
• Reliable
• Intelligent
• Powerful
• Outdoorsy
• A leader
• Faithful
• Clear
01
BRAND GUIDELINES RISE UP CHAMPION
BRAND MESSAGE
7. POINT OF VIEW
Having it all is 1,000% possible if you
get out of your own way.
Your language creates your life.
To make change in your life, you need
to commit (figure it out vs. “try” it out.)
Claim. Conquer. Create.
Neither fearful or wanting.
You don’t know what you don’t know.
Stoke the F.I.R.E. with daily practices.
01
BRAND GUIDELINES RISE UP CHAMPION
BRAND MESSAGE
9. UNFAIR ADVANTAGE
I have a very broad experience with lots of
different people. I relate well to a lot of
different people.
I am full of stories, metaphors, analogies,
examples and more that allow me to get my
clients to see things they've never seen before
in a very powerful and quick way.
I am a powerful teacher and can "hold space"
for people. I have no problem sitting in a room
with a complete stranger (or a 20-year friend)
in complete silence if that's what's needed.
I AM A CATALYST for breakthrough for people. I
see things others simply can't see AND I can
get others to see it the way I see it - not in a
forceful way but in a helpful, empowering,
transformational way.
01
BRAND GUIDELINES RISE UP CHAMPION
BRAND MESSAGE
11. LOGO
02
VISUAL IDENTITY
Your logo is full of powerful symbolism.
The shield is a strong “hero” symbol. The
four X’s symbolizes the four areas of your
life. The lion with antlers are a symbol for
courage and abundance. The eight lines
represent the eight letters in the word
Champion that represents the Champions
code The logo is formatted into many
different orientations for its future uses.
BRAND GUIDELINES RISE UP CHAMPION
12. PRIMARY
COLORS
VISUAL IDENTITY
Your primary brand colors are
strong and stable (hero
archetype). They are colors that
can be found in nature (explorer
archetype). The consistency of
using these three colors will
create a powerful brand identity.
#374a60
20% 40% 60% 80%
#57815e #d2c9a1
20% 60% 20% 60%
BRAND GUIDELINES RISE UP CHAMPION
02
13. SECONDARY
COLORS
VISUAL IDENTITY
#000000 Silver #eeefef
BRAND GUIDELINES RISE UP CHAMPION
02
Your secondary colors are used to
complement your main color
scheme. Black grounds the
primary natural colors. Silver
adds a feeling of abundance.
14. PATTERN/TEXTURE
VISUAL IDENTITY
Triangles symbolize energy, action, and
masculinity. The geometric pattern is a
great accent to your brand message. In
addition to geometric patterns, we’ll
also use some natural textures to accent
your brand designs.
BRAND GUIDELINES RISE UP CHAMPION
02
15. TYPOGRAPHY
HEADLINES: STEELFISH BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
!@#$%^&*()
VISUAL IDENTITY
Body: Source Sans Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()
The headline fonts used in your brand
are bold and unapologetic. The rounder
Source Sans Pro contrasts the strong
headline fonts with a friendly
accessibility.
BRAND GUIDELINES RISE UP CHAMPION
02
HEADLINES 2: INDUSTRY DEMI
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
!@#$%^&*()
16. FONTS IN ACTION
HEADLINE LEVEL 1
This is a description paragraph. It explains the purpose of the page
and describes the title to the left.
1. Example
2. Example
3. Example
4. Example
“This is a quote from a very impressive person.”
-IMPORTANT PERSON
HEADLINE LEVEL 2
This is a description paragraph. It explains the purpose of the page
and describes the title to the left. This is a description paragraph. It
explains the purpose of the page and describes the title to the left.
• Example
• Example
• Example
VISUAL IDENTITY
Main font color: #000000
Links: #57815e
Accent (headline 3): #374a60
BRAND GUIDELINES RISE UP CHAMPION
02
18. IMAGE
DO’S
VISUAL IDENTITY
BRAND GUIDELINES RISE UP CHAMPION
Black and white photos from your photoshoot. Natural abstract images in your
brand’s color scheme.
Natural landscapes, trails, and other
places people explore.
Images that could be your ideal target
client.
02
When choosing images for
your brand, pick ones like
these.
19. IMAGE
DON’TS
VISUAL IDENTITY
BRAND GUIDELINES RISE UP CHAMPION
Color photos of you - keep it
consistent with the B&W.
Vector/cartoon style images. Pick
stunning photography instead!
Photos that are too far away from
your brand’s main color palette.
People who don’t fit your ideal
client demographic.
02
When choosing images,
avoid ones like these.
20. GRAPHIC SAMPLES
VISUAL IDENTITY
These samples show how the
brand images, fonts, patterns, and
colors can all come together.
BRAND GUIDELINES RISE UP CHAMPION
02
22. TONE OF VOICE
BRAND GUIDELINES RISE UP CHAMPION
03
BRAND COMMUNICATION
Content and communication from your brand
should be descriptive, metaphor, and story-rich.
Examples should include stories, acronyms, and
metaphors that you use to describe key learning
points.
You’ll sound:
• Empowering
• Confident
• Relatable
• Positive
• Strong
• Familiar, yet new
• Capable
23. TONE OF VOICE
BRAND GUIDELINES RISE UP CHAMPION
BRAND COMMUNICATION WE WOULD SAY
Hi Champion,
WE WOULDN’T SAY
Greetings,
WE WOULD SAY
Become who you are meant to BE.
WE WOULDN’T SAY
Join my newsletter list
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24. WORD BANK
• Engage, equip, empower
• F.I.R.E. - fitness, identity, relationships, enterprise
• Claim yesterday. Conquer today. Create tomorrow.
• Live in integrity
• Transform your income and life
• Feel at peace
• Your potential
• Inner Champion
• Have it all
• Be the work
• Possibility and power
• Live into your purpose
• Rise up Champion!
BRAND GUIDELINES RISE UP CHAMPION
BRAND COMMUNICATION
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25. TAGLINE
Claim. Conquer. Create.
OTHER OPTIONS
• Rise Up Champion
• Be All You Were Created To Be
• Success with Significance
• Create Your Possibility
• Power & Possibility
BRAND GUIDELINES RISE UP CHAMPION
BRAND COMMUNICATION
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Your tagline is a “catch
phrase” that describes your
work to others at a glance.
It is also used as your main
headline on your website.
26. BIOS
TITLE
The Champion’s Catalyst
1-SENTENCE BIO
Sean McCool, the founder of Rise Up Champion, helps
his clients RISE UP and be all they were created to be.
3RD-PERSON BIO
Sean McCool, the founder of Rise Up Champion, helps
his clients RISE UP and be all they were created to be.
From his beginnings as a “serial failure” he figured out
how to get out of his own way and become the person
he needed to be to build a thriving business and life.
BRAND GUIDELINES RISE UP CHAMPION
BRAND COMMUNICATION
03
27. STORIES
LOW TO HIGH ORIGIN STORY
Your low to high story is your “serial failure” story to
where you are now.
WHY STORY
Share your passion for your work and your clients —
why doesn’t coaching feel like work to you? Talk about
your unfair advantage in this story.
HUMAN ELEMENTS
Share personal stories to relate with your people on a
personal level. Talk about your faith, family, date
nights, habits, etc. The more you share (as context to
help them) the more they’ll love you.
CLIENT STORIES
Share (anonymous) stories of the transformations
that your clients have experienced working with you.
BRAND GUIDELINES RISE UP CHAMPION
BRAND COMMUNICATION
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29. ACTION STEPS
GET YOUR WEB PRESENCE UPDATED
Next step will be to update your brand visually everywhere it
shows up online (website, social media, email marketing.)
CREATE YOUR OPT-IN GIFT & EMAIL LIST
Building your email list is a priority. Continue building out
your funnel for converting leads to clients.
SHARE YOUR STORIES
You would be a fantastic interview for people who do
podcasts & video shows. Pitch yourself as an expert to
hosts.
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BRAND GUIDELINES RISE UP CHAMPION
LIVE YOUR BRAND
30. BRANDEMIES
IDEA ENEMIES
• Doing without BEING
• Forcing progress
• Inauthenticity
• Living in the past
• Settling, not growing
NOT TO DO LIST
• Only present the positive - we need to be vulnerable
to live by example for our clients
• Only provide information - we need to invite people
to show up for themselves and take action
WE ARE NOT
• A ‘quick fix’ option
• A blueprint, formula, “how to”, or 10-step program
BRAND GUIDELINES RISE UP CHAMPION
LIVE YOUR BRAND
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