Business Plan Presentation

1. Mushroom Sausages
Agriculture Enterprise
EAG 344-0
M.M.B.S.Silva
UWU/EAG/13/0035
Export Agriculture
3rd Year, 2nd Semester
1

2. Introduction
• It is hard to find nutritious and Sri Lankan
Spicy Sausages in local markets
• High in protein
• Enriched with Sri Lankan spices
• No preservatives and artificial flavors added
• Home-made
• Suitable for Vegetarians
2

3. • Vision
To be known as one of the mushroom farm which
produces quality, nutritious healthy mushroom
sausages in the Sri Lanka
General Company Description
3

4. • Mission
To provide quality, nutritious and spicy mushroom
sausages to meet the demand of the market and
adopt developed technology and produce new
products from mushroom
4

5. Location
• Address: 93,High Level Gardens , Kawdupelella
• 1 Acre land
5

6. Objectives
1) Short term Objectives
-Increase the number of customers for
mushroom sausages
-Develop a good distribution method
6

7. 2) Long Term Objectives
-Increase Production of mushroom sausages
by 20% in 2021
-To provide fresh mushroom sausages to
the market with least price
-Reduce Production cost by 10% in 2020
-Increase consumer satisfaction by 25% in
2020
-Enter to the export market within 6 years
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8. Legal form of Ownership
• Sole proprietorship
8

9. Products and services
• Main product: Mushroom Sausages
• Additional products:
Fresh mushrooms ( Over foreign season , Low
demand period for mushroom sausages)
Dry mushrooms (Dry season, For lower production
of mushroom)
• Services: Train mushroom farmers in the area
9

10. Factors Affecting for Competitive
Advantage
• Sell products of the highest quality and healthiest
way
• Use natural spices for sausage production
• Trained labors for obtain quality products
• Continue to expand daily sales by adding more
skilled labor
• Trained nearby mushroom farmers to produce
mushroom
• Advertise though internet
10

11. Pricing
Consumer pack
Consist with 5 mushroom sausages
Retail price= Rs.170/=
Bulk price =Rs.150/=
Consist with 10 mushroom sausages
Retail price= Rs.320/=
Bulk price =Rs.290 /=
Whole saler pack
1kg package
Price is Rs.600/=
2kg package
Price is Rs.1100/= 11

12. SWOT Analysis
1)Strengths
• New idea for market
• Favorable environmental
conditions
• Higher consumer demand
• Taste of mushroom sausages
• Raw material with lower cost
• Lesser initial investment
2)Weakness
• Lack of experience in the business
• No diversification in the
production
• Mushrooms are spoiled in 3 to 4
days
• Low storage facilities
• Low delivery facilities
3)Opportunities
• High demand
• Adopt latest technology
• Raise the production to meet
international market
• Made delivery as early to avoid
loss due to spoilage of product
4)Threats
• Demand fluctuations
• High competition
• Assurance of quality standards
• Existing mushrooms market
• Government policies
12

13. Customers
Vegetarian People Children Knowledgeable
people
Age 5-80 3-14 30-60
Gender Male& female Male and female Male/female
Location Hindu And Buddhist
People
Matale District People work at
executive
level,Teachers,
officers
Income level High High &middle High
Social class High High/middle High
Education High - High
13

14. Business Customers
Industry Hotels Restaurants Spice Gardens
Location Matale, Nuwara
Eliya, Kandy
Matale,Kandy Matale, Kandy,
Kegalle
Size of firm Large scale Large Scale Large Scale
Quality High quality High quality Middle, High
Their customers Foreigners Foreigners and
local customers
Foreigners
14

15. Competition
• Main Competitors
1.Keels Sausages, Keels' Foods Products PLC
2.Cargills Sausages, Cargills (Ceylon) PLC
3.Biraha Sausages
4.Elephant house beef sausages
5.Prima Sausages
6.All mushroom producers and mushroom value
added product producer
15

16. Promotional Strategies
• No large promotion works( Because mushroom
sausage have large demand)
• Consumer attractive package
• Promote it as healthy and nutritious products
• Advertise in local newspaper
• Web page
(online advertisements for promote mushroom
sausages and online sales)
16

17. Distribution Channel
• Two three wheelers will be used for delivering the
products to the markets
17

18. Sales Forecast
90000
103500
119025
0
20000
40000
60000
80000
100000
120000
140000
2018 2019 2020
Units
year
Total Sales
• 15 % sales growth rate is expected
18

19. Operational Plan
Out House Operation
1. Collect Mushroom from farm and nearby
mushroom farmers
2. Collect spices, dry and grind properly
3. Design packing materials
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20. In House Operation
• Ingredients: Oyster Mushrooms, Fine Sea Salt, Garlic, Black Pepper,
clove, Cardamom, Brown Rice Flour
• Steps:
1. Oyster Mushrooms Cleaned
2. Mushroom chopped with Garlic
3. Add the Clove, Black Pepper, Cup Brown Rice Flour, All Spices and
salt to the Grinder and mixed well
4. Push the mixture into the vegetarian sausage casings using a
sausage-making machine/funnel
5. The wrapped sausages steam for 30 minutes
6. Remove from the steamer and allow the sausages to cool
7. Then refrigerate for 30 or 30+ minutes if possible
8. Check the quality with standard and distribute to the market
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21. Personnel Plan
• The personnel plan contains four
employees addition to me
No of employee Monthly Salary(Rs)
Sausage Maker 2 15000 per each
Driver 1 10000
Cleaner 1 10000
21

22. Key Partners
Mushroom
Farmers
Government
Super Markets
Business
Owners
Key Activities
Production of
mushroom
Collecting
Spices
Production of
Sausages
Distribution
Marketing
Value
Propositions
100% Natural
products
Use Sri Lankan
Spices
100%
Vegetarian
Fresh, Spicy
Taste
Health
benefits
Unique
Product
Customer
Relationship
Mushroom
Sausage
recipes for
customers
Online web
page
Customer
Segments
Vegetarian
People
Knowledgeable
People
Children
Tourists
(foreigners)
Key Resources
Machinery
Mushroom
production
unit
Labours
Channel
Web Site
Social Media
Super Markets
Cost Structure
Raw material cost
Machinery cost
Labour Cost
Packing cost
Revenue Streams
Selling the Product
Business Model
22

23. Break Even Analysis
40171.41
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
20000 40000 60000 80000 100000
Revenue
Units
Break Even Analysis
fixed cost Total revenue Total Cost
Breakeven point (unit) = Fixed cost
Contribution
=843600
21
=40171.41
23

24. Financial Statements
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25. Thank You…..!
M.M.B.S.Silva
UWU/EAG/13/0035
Export Agriculture
3rd Year , 2nd Semester
25