This document discusses narrative journalism and sports feature writing ideas. It describes the "glimmer moment" when a writer observes something that could be turned into a story. Writers are encouraged to always be on the lookout for potential story ideas. Several techniques for generating story ideas are provided, including reading widely, thinking about personal issues or social media trends, finding behind-the-scenes people to profile, and trusting the creative process. The goal is to get editors and readers interested in where the story idea came from.