4th June 2015 – “How to use social media effectively for student engagement” presentation for the “Connect More with Jisc in Scotland” event, Napier University, Edinburgh.
This document provides guidance on using social media effectively for student engagement. It discusses planning social media channels and content, addressing challenges like privacy and risks. Specific tips covered include understanding your audience, creating engaging content, and combining social media with other communication channels. Resources on managing digital footprints and making the most of social media platforms are also included.
Focusing on technology and social media, IAO’s Accreditor magazine 2019 offers analysis, reviews, trends and in-depth exclusive interviews on how social media is shaping today’s world of education.
WinAkademy is a French educational company that offers tutoring, professional training, and classroom courses for people of all ages. The document discusses how social media can be used in education, including how educational organizations and schools are integrating social media platforms. Social media allows students to connect with each other and educational actors globally. It also helps orient students toward future careers. Schools are encouraged to use social media to share information and engage students in learning.
WinAkademy Soutien Scolaire, invitée à la conférence internationale ICEEE 2012 a présenté sa vision des nouvelles techniques innovantes dans l'enseignement.
The fine folks at Global Strategies invited me to participate in their Education Congress 2010 in Madrid. They asked me to speak to the directors of some of Spain's top training schools, making the case for investing in online learning communities.
How Community Colleges Are Using Social Media: 2013 Case StudyLeigh-Anne Lawrence
Presents the results of a 2013 community college social media study. The purpose of this study was to explore how community colleges use social media to communicate and build relationships with students and the campus community. The survey sought information about current usage, initial implementation, policies and guidelines, and best practices for institutional social media use.
Learn more at www.leighannelawrence.com.
The document describes a digital literacy program called the Seeds of Change Project launched at Florida State College. The program partnered with a local business and involved unemployed youth learning digital skills over 4 weeks. Students learned skills like social media, blogs, and video to help promote the business online. They produced work like blogs, portfolios, videos and social media plans. The program aimed to teach both technical skills and how to apply them to benefit a community partner. It served as a model for future digital literacy initiatives at the college.
This document provides guidance on using social media effectively for student engagement. It discusses planning social media channels and content, addressing challenges like privacy and risks. Specific tips covered include understanding your audience, creating engaging content, and combining social media with other communication channels. Resources on managing digital footprints and making the most of social media platforms are also included.
Focusing on technology and social media, IAO’s Accreditor magazine 2019 offers analysis, reviews, trends and in-depth exclusive interviews on how social media is shaping today’s world of education.
WinAkademy is a French educational company that offers tutoring, professional training, and classroom courses for people of all ages. The document discusses how social media can be used in education, including how educational organizations and schools are integrating social media platforms. Social media allows students to connect with each other and educational actors globally. It also helps orient students toward future careers. Schools are encouraged to use social media to share information and engage students in learning.
WinAkademy Soutien Scolaire, invitée à la conférence internationale ICEEE 2012 a présenté sa vision des nouvelles techniques innovantes dans l'enseignement.
The fine folks at Global Strategies invited me to participate in their Education Congress 2010 in Madrid. They asked me to speak to the directors of some of Spain's top training schools, making the case for investing in online learning communities.
How Community Colleges Are Using Social Media: 2013 Case StudyLeigh-Anne Lawrence
Presents the results of a 2013 community college social media study. The purpose of this study was to explore how community colleges use social media to communicate and build relationships with students and the campus community. The survey sought information about current usage, initial implementation, policies and guidelines, and best practices for institutional social media use.
Learn more at www.leighannelawrence.com.
The document describes a digital literacy program called the Seeds of Change Project launched at Florida State College. The program partnered with a local business and involved unemployed youth learning digital skills over 4 weeks. Students learned skills like social media, blogs, and video to help promote the business online. They produced work like blogs, portfolios, videos and social media plans. The program aimed to teach both technical skills and how to apply them to benefit a community partner. It served as a model for future digital literacy initiatives at the college.
Imagining the Impossible: Recruitment Communications in a World Without PaperBob Johnson, Ph.D.
In this time of tight finances, large admissions print budgets are logical areas for cost-cutting reviews. What would you do if you had no money for print materials to recruit students?
Review these pages and imagine a new recruitment communications plan using current and emerging technology and based on a strong recruitment-oriented website.
Imagine the impossible. In 5 to 10 years this future might be real.
1. AlumniMatch is a mobile app that matches college alumni based on their shared alma maters to help them build career, romantic, and spiritual relationships.
2. It uses a matching percentage calculation and user profiles including education, interests, and relationship preferences to make connections.
3. The founders aim to monetize the app through paid subscriptions for individuals and partnerships with colleges, venues, and companies seeking to engage with alumni networks.
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
The document discusses using social business strategies to rethink college admissions. It proposes building online academic communities to engage prospective students, current students, and alumni across the entire student lifecycle. This would help increase qualified applicants and conversion rates, improve student retention and satisfaction, and boost alumni engagement through networking and donations. The case study highlights how Milwaukee School of Engineering developed an online community called "Bridge" to connect students, alumni, and industry partners in order to enhance career opportunities and outcomes for students.
Millennials and Neo-Millennials: Learning Environment 2.0ED MAP
In the 2nd session of our four part series will we will build on our knowledge of Millennials. From Web 2.0, social interaction and harnessing collective intelligence to assessment and creating structure and rules of engagement, attendees will gain a better understanding of how to get their school ready for Millennial students from a technology and learning environment perspective
Recruiting and Retaining Generation Z StudentsJim Black
Members of Generation Z are currently between eight and twenty-three years of age. They represent a large proportion of college and university students today and will for many years to come. So, have higher education institutions adapted to effectively attract Gen Z students to their campuses, foster optimal learning environments, and organize to support the academic, career, and life successes of these students? To do so, colleges and universities must first understand the Gen Z world context, their attributes and behaviors, along with their needs and expectations. This webinar will uncover the nature of Gen Z students and then, identify related strategies intended to create the transformational experiences required to best serve this population.
New Study: Online College Students 2012: Comprehensive Data on Demands and Pr...Guia Kennedy
This document provides a summary of a report on a survey of 1,500 online students conducted in 2012. Some of the key findings include: most students pursue online education for career-related reasons; about three-quarters study for a degree with business being the most popular field; and while for-profits make up one-third of online enrollments, non-profits dominate with two-thirds of students. The report provides detailed findings on students' motivations, programs of study, preferences and choices regarding online education providers and formats.
Digital Marketing MSc Induction slides 22 septLisa Harris
This document provides an overview and plan for a student induction on digital marketing. It discusses the digital marketing program structure, upcoming events, and resources for students. Students are encouraged to actively research topics, contribute online, and get involved with extracurricular activities like the Digital Champions program to gain skills and experience in digital marketing. Employers are increasingly using social media in hiring and expect digital literacy and online professional profiles from candidates.
This document provides an overview and plan for a student induction on digital marketing. It discusses:
- Recent developments in digital marketing and preparing students for employment.
- An introduction to the Digital Marketing programme structure and modules on topics like analytics, digital communications, and strategic marketing.
- Upcoming employability events and how students can get involved in activities like the Digital Champions program.
- Trends in digital technologies like mobile, big data, and how marketing is changing to focus on customer engagement and value.
- Resources for students to explore digital marketing topics in more depth like attending events, building online networks, and completing a digital marketing MOOC.
This document discusses using social networking to support online learners and reduce attrition rates. It describes setting up social networking sites on Ning for two of Staffordshire University's online programs - BA in Advice Studies and MSc in Applied Sport and Exercise Science. Emerging evidence suggests the Ning sites help students feel less isolated, communicate informally, develop a stronger sense of community and support each other. Student feedback indicates the sites have been useful for making friends, sharing challenges and successes, and gaining confidence.
This PowerPoint presentation discusses the history, advantages, and concerns of using social media in higher education. It defines social media as web services that allow users to create profiles, connect with others, and view connections. Some key advantages discussed are using social media for communication, marketing, classroom collaboration, and engaging alumni. Potential downsides addressed include distraction, privacy issues, and spreading misinformation. The presentation recommends educating students and faculty on best practices for social media use.
Reaching Non-Traditional Students: Where, When, and HowHobsons EMS
A key part of the enrollment process for the non-traditional students is knowing where, when and how to reach them. Efficiently generating quality leads is the first step you need to master when trying to reach enrollment goals for your programs.
The non-traditional student is very different from the traditional student and the efforts necessary to peak their interest also varies greatly.
In this month’s #breakthru webinar we will be taking you through best practices on how to reach the non-traditional audience in the digital environment.
During this hour webinar you will learn where to place your time and money, what your campaigns need to do to stand out, how to evaluate success, and how to optimize and improve upon your efforts in reaching the non-traditional student.
Presented by: Lauren Ramey, Manager, Search Analysts and Jennifer Esaray, Digital Marketing Consultant
College Health 2.0: Utilizing Social Media and Interactive Technology to Enha...vaughn7
The document discusses using social media and interactive technology to enhance the delivery of health and wellness information to college students. It provides justification for this approach, describes various technologies like blogs, social networking sites and podcasting, and potential applications. It also covers guidelines to consider, benefits and barriers, and answers questions.
The document summarizes research findings from a case study of creativity and art engagement on Twitch.tv. Key findings include that engagement provides emotional impacts and opportunities for identity development and community. However, building an audience presents challenges around time, technology requirements, and criticism. Implications suggest opportunities for creative organizations to leverage these online spaces to better understand audiences and support equitable participation. New questions are raised around pathways for involvement in online communities and modeling future educational platforms.
C. Grant & Company is a marketing communications firm that specializes in social media marketing for colleges and universities. They help schools reach prospective students, parents, and influencers through social media. While many schools have focused on students, C. Grant notes parents are also key influencers and are active on platforms like Facebook. They offer services like digital audits, social media optimization, and advertising to help schools strengthen their online presence and recruitment efforts through various social media channels and websites. C. Grant has experience working with Christian higher education institutions and customizes programs for each school.
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
Social Communities: Building Relationships with Students (and Parents)
Milwaukee School of Engineering (MSOE) has always been known for its personalization, but Bridge, a social community for prospective students, gives the university a relevant human voice to connect with the Facebook generation. It reaches the students where they are on Facebook, Twitter, etc., and draws them into a dynamic relationship with the school versus the traditional linear process. Bridge enables the staff to create real connections with students and demonstrates authentic caring before the students set foot on campus. In nearly every metric the university tracks, the social initiative has resulted in game-changing results. Since building its social community, MSOE reached its application goal nine months early and is within reach of the acceptance goal as well. Personal visits to the school have taken off and resulted in a change in how business is done. Attend this session to learn more about how integrating social media and owned communities can supercharge your admission process and impact your enrollment.
Dana Grennier, Director of Digital Marketing, Milwaukee School of Engineering
James Davidson, Vice President of Digital Strategy, 7Summits
Social Media Adoption among the Banking Sector in Sri Lanka: Paper presented ...Parakum Pathirana
Despite social media having a remarkable success in many parts of the world in different contexts such as promoting brands to changing state leaders, the adoption by the banking sector to provide financial services remains relatively low across many parts of the world.
Many banking customers are still reluctant to consume financial services via social media. In fact, how banks should adopt social media still remains unanswered, possibly due to the fluidity of social media compared to the rigidness of the banking sector. The aim of this paper is to devise a framework to better understand the determinants of social media adoption among the banking sector based on the Technology Acceptance Model (TAM).
Paper available at: https://www.academia.edu/15069575/Social_Media_Adoption_among_the_Banking_Sector_in_Sri_Lanka
This document summarizes key findings from the 2013 E-Expectations report by Noel-Levitz on the impact of mobile browsing on the online behavior of college-bound high school students. It finds that mobile use is rising among students, who are using mobile devices to research academic programs, admissions, financial aid, and more on college websites. It provides recommendations for colleges to optimize their websites and digital communications for mobile, such as responsive design, mobile apps, and streamlining forms and content for smaller screens. It also examines students' use of and preferences for email, text, and social media communication from colleges.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
The document discusses using social media effectively for student engagement. It covers privacy and risk issues related to digital participation. It also discusses challenges universities face with social media use, including supporting international and disabled students. The document provides guidance on planning social media channels and content to engage students and raise awareness of their digital footprint and online presence.
Social Strategies for Successful Student EngagementSalesforce.org
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Community management for instructors Langara College 2015Anyssa Jane
This course will assist you to update your professional skills and profiles on social media though instruction about social platforms, profiles and and community building.
This workshop is hands on today between 9:30 to 4 PM at the Langara Campus in Vancouver, British Columbia, Canada.
You will leave with professional looking profiles and the confidence to use them in a safe, productive manner.
The extended goal is to leave instructors with tools to efficiently communicate online in social spaces, expand your influence, improve outreach and connect to similar communities in your profession.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Imagining the Impossible: Recruitment Communications in a World Without PaperBob Johnson, Ph.D.
In this time of tight finances, large admissions print budgets are logical areas for cost-cutting reviews. What would you do if you had no money for print materials to recruit students?
Review these pages and imagine a new recruitment communications plan using current and emerging technology and based on a strong recruitment-oriented website.
Imagine the impossible. In 5 to 10 years this future might be real.
1. AlumniMatch is a mobile app that matches college alumni based on their shared alma maters to help them build career, romantic, and spiritual relationships.
2. It uses a matching percentage calculation and user profiles including education, interests, and relationship preferences to make connections.
3. The founders aim to monetize the app through paid subscriptions for individuals and partnerships with colleges, venues, and companies seeking to engage with alumni networks.
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
The document discusses using social business strategies to rethink college admissions. It proposes building online academic communities to engage prospective students, current students, and alumni across the entire student lifecycle. This would help increase qualified applicants and conversion rates, improve student retention and satisfaction, and boost alumni engagement through networking and donations. The case study highlights how Milwaukee School of Engineering developed an online community called "Bridge" to connect students, alumni, and industry partners in order to enhance career opportunities and outcomes for students.
Millennials and Neo-Millennials: Learning Environment 2.0ED MAP
In the 2nd session of our four part series will we will build on our knowledge of Millennials. From Web 2.0, social interaction and harnessing collective intelligence to assessment and creating structure and rules of engagement, attendees will gain a better understanding of how to get their school ready for Millennial students from a technology and learning environment perspective
Recruiting and Retaining Generation Z StudentsJim Black
Members of Generation Z are currently between eight and twenty-three years of age. They represent a large proportion of college and university students today and will for many years to come. So, have higher education institutions adapted to effectively attract Gen Z students to their campuses, foster optimal learning environments, and organize to support the academic, career, and life successes of these students? To do so, colleges and universities must first understand the Gen Z world context, their attributes and behaviors, along with their needs and expectations. This webinar will uncover the nature of Gen Z students and then, identify related strategies intended to create the transformational experiences required to best serve this population.
New Study: Online College Students 2012: Comprehensive Data on Demands and Pr...Guia Kennedy
This document provides a summary of a report on a survey of 1,500 online students conducted in 2012. Some of the key findings include: most students pursue online education for career-related reasons; about three-quarters study for a degree with business being the most popular field; and while for-profits make up one-third of online enrollments, non-profits dominate with two-thirds of students. The report provides detailed findings on students' motivations, programs of study, preferences and choices regarding online education providers and formats.
Digital Marketing MSc Induction slides 22 septLisa Harris
This document provides an overview and plan for a student induction on digital marketing. It discusses the digital marketing program structure, upcoming events, and resources for students. Students are encouraged to actively research topics, contribute online, and get involved with extracurricular activities like the Digital Champions program to gain skills and experience in digital marketing. Employers are increasingly using social media in hiring and expect digital literacy and online professional profiles from candidates.
This document provides an overview and plan for a student induction on digital marketing. It discusses:
- Recent developments in digital marketing and preparing students for employment.
- An introduction to the Digital Marketing programme structure and modules on topics like analytics, digital communications, and strategic marketing.
- Upcoming employability events and how students can get involved in activities like the Digital Champions program.
- Trends in digital technologies like mobile, big data, and how marketing is changing to focus on customer engagement and value.
- Resources for students to explore digital marketing topics in more depth like attending events, building online networks, and completing a digital marketing MOOC.
This document discusses using social networking to support online learners and reduce attrition rates. It describes setting up social networking sites on Ning for two of Staffordshire University's online programs - BA in Advice Studies and MSc in Applied Sport and Exercise Science. Emerging evidence suggests the Ning sites help students feel less isolated, communicate informally, develop a stronger sense of community and support each other. Student feedback indicates the sites have been useful for making friends, sharing challenges and successes, and gaining confidence.
This PowerPoint presentation discusses the history, advantages, and concerns of using social media in higher education. It defines social media as web services that allow users to create profiles, connect with others, and view connections. Some key advantages discussed are using social media for communication, marketing, classroom collaboration, and engaging alumni. Potential downsides addressed include distraction, privacy issues, and spreading misinformation. The presentation recommends educating students and faculty on best practices for social media use.
Reaching Non-Traditional Students: Where, When, and HowHobsons EMS
A key part of the enrollment process for the non-traditional students is knowing where, when and how to reach them. Efficiently generating quality leads is the first step you need to master when trying to reach enrollment goals for your programs.
The non-traditional student is very different from the traditional student and the efforts necessary to peak their interest also varies greatly.
In this month’s #breakthru webinar we will be taking you through best practices on how to reach the non-traditional audience in the digital environment.
During this hour webinar you will learn where to place your time and money, what your campaigns need to do to stand out, how to evaluate success, and how to optimize and improve upon your efforts in reaching the non-traditional student.
Presented by: Lauren Ramey, Manager, Search Analysts and Jennifer Esaray, Digital Marketing Consultant
College Health 2.0: Utilizing Social Media and Interactive Technology to Enha...vaughn7
The document discusses using social media and interactive technology to enhance the delivery of health and wellness information to college students. It provides justification for this approach, describes various technologies like blogs, social networking sites and podcasting, and potential applications. It also covers guidelines to consider, benefits and barriers, and answers questions.
The document summarizes research findings from a case study of creativity and art engagement on Twitch.tv. Key findings include that engagement provides emotional impacts and opportunities for identity development and community. However, building an audience presents challenges around time, technology requirements, and criticism. Implications suggest opportunities for creative organizations to leverage these online spaces to better understand audiences and support equitable participation. New questions are raised around pathways for involvement in online communities and modeling future educational platforms.
C. Grant & Company is a marketing communications firm that specializes in social media marketing for colleges and universities. They help schools reach prospective students, parents, and influencers through social media. While many schools have focused on students, C. Grant notes parents are also key influencers and are active on platforms like Facebook. They offer services like digital audits, social media optimization, and advertising to help schools strengthen their online presence and recruitment efforts through various social media channels and websites. C. Grant has experience working with Christian higher education institutions and customizes programs for each school.
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
Social Communities: Building Relationships with Students (and Parents)
Milwaukee School of Engineering (MSOE) has always been known for its personalization, but Bridge, a social community for prospective students, gives the university a relevant human voice to connect with the Facebook generation. It reaches the students where they are on Facebook, Twitter, etc., and draws them into a dynamic relationship with the school versus the traditional linear process. Bridge enables the staff to create real connections with students and demonstrates authentic caring before the students set foot on campus. In nearly every metric the university tracks, the social initiative has resulted in game-changing results. Since building its social community, MSOE reached its application goal nine months early and is within reach of the acceptance goal as well. Personal visits to the school have taken off and resulted in a change in how business is done. Attend this session to learn more about how integrating social media and owned communities can supercharge your admission process and impact your enrollment.
Dana Grennier, Director of Digital Marketing, Milwaukee School of Engineering
James Davidson, Vice President of Digital Strategy, 7Summits
Social Media Adoption among the Banking Sector in Sri Lanka: Paper presented ...Parakum Pathirana
Despite social media having a remarkable success in many parts of the world in different contexts such as promoting brands to changing state leaders, the adoption by the banking sector to provide financial services remains relatively low across many parts of the world.
Many banking customers are still reluctant to consume financial services via social media. In fact, how banks should adopt social media still remains unanswered, possibly due to the fluidity of social media compared to the rigidness of the banking sector. The aim of this paper is to devise a framework to better understand the determinants of social media adoption among the banking sector based on the Technology Acceptance Model (TAM).
Paper available at: https://www.academia.edu/15069575/Social_Media_Adoption_among_the_Banking_Sector_in_Sri_Lanka
This document summarizes key findings from the 2013 E-Expectations report by Noel-Levitz on the impact of mobile browsing on the online behavior of college-bound high school students. It finds that mobile use is rising among students, who are using mobile devices to research academic programs, admissions, financial aid, and more on college websites. It provides recommendations for colleges to optimize their websites and digital communications for mobile, such as responsive design, mobile apps, and streamlining forms and content for smaller screens. It also examines students' use of and preferences for email, text, and social media communication from colleges.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
The document discusses using social media effectively for student engagement. It covers privacy and risk issues related to digital participation. It also discusses challenges universities face with social media use, including supporting international and disabled students. The document provides guidance on planning social media channels and content to engage students and raise awareness of their digital footprint and online presence.
Social Strategies for Successful Student EngagementSalesforce.org
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Community management for instructors Langara College 2015Anyssa Jane
This course will assist you to update your professional skills and profiles on social media though instruction about social platforms, profiles and and community building.
This workshop is hands on today between 9:30 to 4 PM at the Langara Campus in Vancouver, British Columbia, Canada.
You will leave with professional looking profiles and the confidence to use them in a safe, productive manner.
The extended goal is to leave instructors with tools to efficiently communicate online in social spaces, expand your influence, improve outreach and connect to similar communities in your profession.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
The document summarizes the research project of five students on common social media platforms used by businesses. The students formed a team to research platforms like Facebook, LinkedIn, Foursquare, and conducted surveys and interviews. They developed a website to provide relevant and up-to-date information and advantages of using social media for businesses. The website includes summaries of key platforms, marketing tips, statistics, and feedback from businesses and users.
Communicating STEM 2010 Fiachra O Marcaigh-amasAMAS
New media, new challenges. Fiachra Ó Marcaigh of AMAS describes trends driving internet communications, the mega-trend of social networking, what these mean for for communicating science, technology engineering and maths (STEM) and what STEM communicators need to do - and watch out for - in using these new media channels.
Building a professional digital identity Lisa Harris
This document provides guidance on building a professional digital identity. It discusses growing networks through proactive contributions, managing personal and professional identities, and useful online identity resources. The document emphasizes that a digital identity can help professionals keep updated in their field, engage with others, showcase their work, and enhance career development. It addresses challenges like information overload and privacy concerns, but argues that an active digital identity approach can help address these issues. The document provides tips on social media use, digital networks, and presenting a consistent online presence to benefit one's career.
This document discusses the #10DoT program, which uses Twitter over 10 days to develop digital literacy skills among academics. It explores using social media professionally, identifies key concepts around digital literacy, and outlines the daily topics covered in the #10DoT program, which introduces Twitter features and encourages application in an academic context. Feedback on previous iterations of #10DoT is discussed, considering opportunities, barriers, and adaptations for different contexts.
This document discusses the use of social media in social work practice. It provides context on the increasing use of the internet and social media. It explores opportunities for using social media to engage with clients and communities. However, it also examines issues around privacy, ethics, and safeguarding concerns. The document advocates for agencies to have clear policies and training to guide appropriate social media use among practitioners.
Teaching educational leaders to be digital leaderspdelmas1
This document outlines the objectives and topics explored in an online course on digital leadership in higher education, including defining different types of social media, using social media for professional development, and developing competencies for digital leaders. Key concepts are discussed such as being a digital immigrant or native, visitors and residents online, and competencies for digital professionals in higher education around using technology, digital identity, and remaining current on new technologies.
The evolution of society in recent years has been breathtaking, especially because of the research, development and innovation and the rapidly adaptation of the citizen to this big change. These changes in lifestyle, work, personal development, education, how we communicate, etc ... were unimaginable to our grandparents just 20 years ago.
This New Scenario directly affects the way that governments must tackle new challenges and paradigms of contemporary society. The impact of social networks and mobile devices, is the most comprehensive and global driver. And in the same way, the new advanced threats, has a very strong impact to social welfare and peaceful coexistence between people and countries.
Curating an Effective Digital Research Presence - Nicola Osborne, EDINANicola Osborne
This document provides guidance on curating an effective digital research footprint. It discusses starting with defining goals and intended impacts. Understanding target audiences and their preferences is key. Social media can help make work more visible and build networks. The document recommends starting small, being pragmatic about time and skills, and provides examples of digital strategies used, including maintaining websites, engaging on social platforms, open publishing, and public events. Overall it emphasizes focusing content, knowing audiences, amplifying existing work, and measuring impacts.
4 Steps For Using Social to Recruit College StudentsSprout Social
Students everywhere are raising their hands, clamoring for colleges’ attention. But are you reaching them in a way that effectively sells your school? As your admissions team works to shape the best freshman class possible, it’s paramount to have a comprehensive social media plan in place. This Sprout Social syllabus will help you make the grade.
Explore These Themes:
-How to set up your admissions team for social success.
-Social strategies for bringing qualified prospects into your funnel.
-Creative content ideas that will resonate with your target audience.
-Proven methods of leveraging social media to drive applications.
A session for career services practitioners at the National Career Development Association's 2014 Annual Conference. Move beyond LinkedIn, Facebook, and Twitter to explore the every changing options in social media. Develop your own strategy through identification of your goals, resources, and preferences for use.
Gregory Fowler, a speaker at the marcus evans University Leadership Summit 2022, discusses the changing landscape of online learning experiences, and how to meet student needs.
Similar to How to use social media effectively for student engagement - Scotland version (20)
A look at the research being carried out by Dr Stuart Dunn at Kings College London. This includes his work on rediscovering Corpse Paths in Great Britain.
The Land Cover Map 2015 (LCM2015) is a map of land cover classes across the UK produced every 5-10 years. It is based on classification of Landsat satellite imagery from the summer and winter and additional data layers. The LCM2015 contains over 7.5 million land parcels classified into 21 land cover classes. It is an important resource used widely in research, commercial, government and nonprofit applications related to agriculture, ecology, climate, planning and more.
A presentation by John Murray from Fusion Data Science given at EDINA's GeoForum 2017 about the use of Lidar Data and the technology and techniques that can be used on it to create useful datasets.
Slides accompanying the presentation:"Reference Rot in Theses: A HiberActive Pilot", a 10x10 session (10 slides over 10 minutes) presented by Nicola Osborne (EDINA, University of Edinburgh). This presentation was part of Repository Fringe 2017 (#rfringe17) held on 3rd August 2017 in Edinburgh. The slides describe a project to develop Site2Cite, a new (pilot) tool for researchers to archive their web citations and ensure their readers can access that archive copy should the website change over time (including "Reference Rot" and "Content Drift").
This document provides an overview of managing digital footprints. It discusses what a digital footprint is, research conducted at the University of Edinburgh on digital footprints, and factors that contribute to one's digital footprint such as social media, location data, and online searches. The document notes that digital footprints can impact professional and personal reputation. It provides tips for taking ownership of one's digital footprint such as regularly searching for oneself online and reviewing privacy settings. Resources for further information and managing digital footprints are also listed.
The document discusses using digital technology and maps to represent the HMS Iolaire tragedy, a maritime disaster in 1919 where 205 men from the Isle of Lewis died after returning from World War I. It describes adding photos, text, and showing change over time to maps to help tell the story and create a sense of place. Specific details are provided about the journey the men took from England to the Western Isles on New Year's Day 1919 and how maps at different scales can portray events in different ways.
This document introduces Digimap for Schools, an online mapping service designed for schools to use in geography and other subjects. It has Ordnance Survey maps of Great Britain at different zoom levels, as well as historic maps and aerial photography. Students can add their own labels, markers, and other elements to maps. The service allows measuring distances and areas. It is browser-based and can be accessed from school or home. Over 2,690 schools in Britain currently use the service, including 185 Scottish secondary schools. The document outlines how Digimap for Schools can support teaching and learning in subjects beyond geography like numeracy, social studies, sciences, and more. Examples of lessons and activities using the mapping service are provided.
This document provides an introduction to Digimap for Schools, an online mapping service designed for use in UK schools. It highlights key features such as access to historic maps from the 1890s and 1950s, aerial photography, and tools for annotating, measuring, and analyzing maps. Schools subscribe to the service, which allows unlimited users per school to access maps and tools through a web browser on any device. The presenter emphasizes how Digimap for Schools can support teaching and learning across the Scottish curriculum, particularly for geography, by facilitating hands-on activities with maps, data, and spatial analysis. Examples are given of how schools have used the service for topics like land use change, density calculations, and proportional mapping. Teachers observing the presentation
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How to use social media effectively for student engagement - Scotland version
1.
2. How to use social media effectively
for student engagement
Nicola Osborne, EDINA.
204/06/15 Connect More with Jisc in Scotland, Napier University
3. Social media for effective student engagement
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» Privacy and Risk: Issues of inclusion and information literacies, and the RSE Spreading
the Benefits of Digital Participation in Scotland
» What is your “digital footprint”
» University of Edinburgh Digital Footprints Campaign
and Research Project
» Social Media andTeaching and Learning
» Planning social media channels and content
» Discussion
Outline
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» Independent Royal Society of Edinburgh Inquiry investigating:
› Potential societal benefits of digital technologies and how Scotland might realise these
› Social and economic risks of a growing digital divide
› Identifying barriers preventing increased digital participation and engagement
› Identifying policies and actions that could overcome these barriers and maximise the
benefits of Digital Scotland
» Interim report published 4th December 2013; Final report on 30th April 2014.
Dissemination ongoing
» More information: royalsoced.org.uk/1109_Interimreport.html
Royal Society of Edinburgh Spreading the Benefits of Digital
Participation in Scotland Inquiry (April 2014)
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» Information literacy and digital skills are essential in the modern information age
» But, many have very narrow digital capabilities and limited understanding of e.g. privacy
settings, and many lack critical reflective understanding of information found online
» Risk averse attitudes in schools can limit the potential for use of digital tools in the
classroom; and may fail to give children experience of managing the risks and realities of
the internet
» People have to be motivated to engage online, bad experiences create new barriers
Relevant Findings
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» Older people and people with disabilities risk being left behind – digital take up is low in
both groups and the barriers can be multiple and complex
» Access and skills to make best use of the internet are essential in job seeking
and employment
» Social media enables advantageous professional networking and work opportunities
» Transparency, safety and privacy are crucial to building trust and digital participation
Relevant Findings
7. Social media for effective student engagement
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» How can students be supported to develop the skills and understanding over the impact
of public postings, tagging their own or others’ images, sharing others’ work
» What HR and Student policies and guidance do you have in place to address online
bullying, harassment, inappropriate conduct etc.?
» If social media is used for academic purposes is it pedagogically justified?Are students
comfortable and supported in this use? How are issues of accessibility being addressed?
» How do you support international students, those with valid safety concerns, or students
with disabilities that exclude them from social media sites to feel part of the community
if their peers bond and worth together via social media that they do not or cannot use?
» How are students encouraged to develop professional digital skills – including being
aware and conscious of their own presentation of self and it’s impact?
Specific challenges for Universities and Colleges
8. Social media for effective student engagement
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What is your “digital footprint”?
9. Social media for effective student engagement
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» Campaign to raise student awareness of digital footprints, social
media, online tracks and traces. Runs from academic year 2014/15
to 2015/16
» Parallel 1-year research project examining implications for
teaching and learning. Funded under the University of Edinburgh
Principal’sTeaching Award Scheme
» Will generate research, best practice guidance and
recommendations for sector-wide use
University of Edinburgh Managing your digital footprint project
10. Social media for effective student engagement
Campaign activities
» Large scale surveys capturing student
usage of social media.
» Videos, podcasts, blog posts, tweets,
news items etc. raising awareness of
digital footprints and their importance.
» Best practice advice and guidance
materials.
» Training and workshops for students
(and staff) on managing digital
footprints, “brand you”, using tools
includingTwitter, LinkedIn, etc.
Project Partners
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» Students increasingly use social media, but they don’t always understand how what they
share reflects upon them
» Raise awareness of potential risks of cyber bullying, copyright infringement, appropriate
conduct, etc.
» Prepare students for expectations of their future employers, peers, and professional
bodies as they move from school leaver to university studies, placements, projects,
first employers
» Ensure students make the best possible use of the right digital tools for them, their
needs, and their interests
Why do this?
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» Understanding how you present yourself online:
› What do others find when they search for you online?
› How do you want to appear to peers, employers, etc.?
› How do those around you contribute to your online digital footprint through
comments, tagging, location check-ins, image taking, etc.?
» Understanding privacy settings and preferences, app approval processes and risks,
location aware mobile devices and implications
» Understanding important legal and ethical issues – copyright, privacy of friends and
others, understanding terms and conditions
» Considering audience and purpose before selecting social media channels, and
» reflecting upon and monitoring those spaces
Key issues in this campaign include:
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» What are you current concerns or questions?
» Are you already addressing students digital footprints needs?
› What works best for your organisation?
› Are there approaches you’d recommend to others?
› Have you encountered serious problems or incidents around social media?
How did you handle those?
» Are your staff (of all types) aware of their own digital footprint?
› Do they control and curate it?
› Are they notably absent or do they have an “uncontainable self”
(Barbour & Marshall 2012)?
› How do their digital footprints reflect upon their own and the organisation’s reputation?
Discussion: Privacy and risk in social media
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» What is the audience for your own social media channel/s?
» What is the purpose of those presences?
» Do you know what success looks like? Do you have goals for your social media presences?
» What kind of content do you share? Do you have a clear “voice” or style – and what does
it say about you/your organisation?
» Are your audience genuinely engaged – can you do more to reward them for
participating?
Planning and managing social media channels and content
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» Who are your audience(s)?
› Be specific about who you are targeting with your presence: are you reaching the right
people?
› Where do your audience hang out online? Can you make use of the same space or
similar approaches to the tone, format or regularity of your content?
» What does your audience enjoy or respond to?
› Use GoogleAnalytics, Facebook Insights,Twitter Analytics,YouTube Insights, etc. to
see what has done well before and reflect on why
› Consider what type of content gets liked, commented upon, shared – are there
themes, formats or specific topics that work best
› Make use of surveys, feedback forms, chats at events, comments left on
posts, etc. to track requests for new content, complaints or compliments etc.
Planning Content (1)
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» What do you want to achieve with your presence and/or content?
› Do you have clear (preferably SMART) goals and objectives that you can
measure against?
› Are you monitoring and reflecting on how well you are doing?
› What can you learn from what does particularly well (or poorly)?
› Are you reviewing the channels you use, when you post, what you post?
» Are you taking advantage of “calls to action”?
› When your audience sees your content, do they know what to do next?
› Calls to action can include requests for comments, triggers to register for events or
mailing lists, etc.They are an indication of what you want the reader/viewer/audience
to do next
Planning Content (2)
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» Different audience members want to hear from you in different spaces, e.g. for some
Facebook is a space blurring professional and personal, for some it is a strictly personal
space
» Different channels may have different audiences, varying levels of formality and different
“voices” but should present consistent messages and share core values
» In-person events, print materials, etc. can help to you promote social media presences,
and social media presences can amplify the impact of events, regular publications, press
releases etc
» Combining social media with other channels reaches far more than either traditional or
social media channels will manage to on their own
Social Media doesn’t mean forgetting other channels
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» Try making a list/calendar of dates that matter for you and your target audience(s) – you
can always add to it as you go.
» Prioritise the most important events – those you want to get most impact from, those
you need the most engagement around (e.g. a conference requiring break even
registration numbers).
» Consider what resources (skills, people, images, video, etc.) are available and how they
will be used.Who will be responsible for preparing the content, by what date?
» Decide which other channels you will use to raise awareness of social media activities,
and vice versa. Ensure that you are also promoting and shouting about achievements and
activities in other mediums – reports, presentations, awards, etc.
» Make use of simple scheduling and automated tools and opportunities
(e.g.Wordpress,Tweetdeck, Hootsuite, IFTTT).
Think ahead…
19. Social media for effective student engagement
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» Are you listening to your audience by monitoring your active social media channels?
» Do you respond to questions, comments, shares, etc.?
» Consider how often you post – posting more often will get you seen by more people but
also risks appearing automated and noisy
» Consider how you reply – automated responses are efficient but can also feel inauthentic
» When your audience does respond to a call to action, or to a request, are they respected
and rewarded with responses, with perks or exclusive opportunities? Do they feel valued?
Respecting your audience
20. Social media for effective student engagement
For example…Tweeting to
your full potential
» Perfect your mention
technique
» Follow others
» Don’t just talk about yourself
» Tag, tag, tag
» Don’t be a robot
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21. Social media for effective student engagement
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» Are you reaching the audience(s) that you want to? Do they actively engage with you
and your content?
» Do you plan and schedule content ahead of time?
» What content do they really respond to?
» What are your tips for creating really engaging content?
» How do you monitor and measure what you are doing?
» Are you using the right channel for your purpose? Do you review (and sometimes cease
to use) those channels?
» How do you combine your social media and other communications
channels?Who has responsibility for them?
Discussion: Planning content that best reaches your audience
22. Social media for effective student engagement
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» Campaign site: ed.ac.uk/schools-departments/institute-academic-development/about-
us/projects/digital-footprint
» Research strand: ed.ac.uk/schools-departments/institute-academic-
development/learning-teaching/staff/news/funding/previous-projects/march-
2014/digital-footprint
» Privacy podcast: soundcloud.com/uoe-online/managing-your-digital-footprint-privacy-
podcast
» What is a digital footprint video: youtube.com/watch?v=U2MBbXngYXM
» EC Factsheet on the “Right to be Forgotten”: ec.europa.eu/justice/data-
protection/files/factsheets/factsheet_data_protection_en.pdf
Useful Resources – Managing your digital footprint
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» Tweeting to your full potential (Tom Mitchell, Jisc): jisc.ac.uk/blog/tweeting-to-your-full-
potential-25-jun-2014
» How to LiveBlog (2 part post): nicolaosborne.blogs.edina.ac.uk/2012/08/29/how-to-
liveblog-part-1-why-liveblog/
» How does it feel to participate in public? (presentation):
slideshare.net/edinadocumentationofficer/how-doesitfeeltoparticipateinpublic
» Using social media to communicate your research (presentation):
slideshare.net/edinadocumentationofficer/social-media-researchjan2015
» EDINA Social Media Guidelines (CC licenced and free to reuse and adapt):
edina.ac.uk/about/social_media/social_media_guidelines.html
Useful Resources – Making the most of Social Media
24. Find out more…
24
Contact
Nicola Osborne
Jisc MediaHub service manager /
Digital education manager
Email: nicola.osborne@ed.ac.uk
Web: jiscmediahub.ac.uk/
Except where otherwise noted, this
work is licensed under CC-BY-NC-ND
04/06/15 Connect More with Jisc in Scotland, Napier University
Editor's Notes
Social media can enable peer communities of students to develop (as discussed in Hallam Goodman et al., 2011); they can encourage reflective practice, collaboration, and interaction with wider communities but there are risks
University-wide initiative led by the Institute for Academic Development, with support from academic and non-academic units including the Student Association. EDINA is a project partner.
Surveys are also being used in the research project.
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