The Imagine America Foundation and Ed Map organized a webinar series focused on millennials and neo-millennials, addressing the role of career colleges and education in today's market. The presentation covered topics such as social media engagement, learning styles, and the changing expectations of students, particularly millennials. Various sessions included discussions on educational content management, research studies, and insights about the evolving student experience in higher education.

1. Millennials & Neo-Millennials: THE WEBINAR SERIES Presented by the Imagine America Foundation and ED MAP.

2. About the Imagine America Foundation The Imagine America Foundation (IAF), established in 1982, is a not-for-profit organization dedicated to providing scholarship, research and training support for the career college sector. To date through the Imagine America ® programs, the Foundation has presented over $37 million in scholarships and awards to students enrolling at career colleges and universities all across the Unites States and Puerto Rico. For more information, please visit www.imagine-america.org.

3. About the Imagine America Foundation Imagine America Scholarship and Award Programs Imagine America High School Scholarship Imagine America Promise Scholarship Program Military Award Program (MAP) LDRSHIP Award Adult Skills Education Program (ASEP)

4. About the Imagine America Foundation Research Filling America's Skilled Worker Shortage: The Role of Career Colleges (2008) Economic Impact of America’s Career Colleges (2007) In Service to America: Celebrating 165 Years of Career and Professional Education (2007) Upcoming Research Fact Book 2009: A Profile of Career Colleges and Universities (Spring 2009) Postsecondary Graduation Rates Study (Summer 2009) ROI for Faculty Development (Summer 2009)

5. About ED MAP, Inc. ED MAP is a content management company dedicated to delivering innovation for our partners. We create, get, store, deliver and monetize content for the educational markets. We have extensive relationships with academic publishers and educational institutions. We are the only company flexible enough to meet their diverse content advisory, editorial, production, logistics, and customization needs. We create value and equity for our partners in two ways. For academic institutions and their faculty and students, over the long-term we lower the cost of scholarship, offer choices of content tailored to specific needs, and offer cost recovery or profit models for content distribution and management. For publishers of learning materials, we enable them to get a content strategy directionally correct, and remain flexible enough to adapt their offerings as the market changes. Our clients include proprietary and career colleges, K-12 online programs and institutions, multi-campus systems, traditional campuses, continuing education and professional associations. Additional information can be found at our company website: www.edmap.biz

6. ED MAP Labs Millennial Review EML Millennial Review is a robust tool that, in a controlled environment, offers an online, asynchronous review of all aspects of the student experience. It enables schools to gain feedback from current students, potential students and targeted demographics. Three participants in today’s webinar will be selected to receive a free Millennial Website Review and the results will be shared anonymously in the fourth webinar.

7. David Brake CEO Content Connections contentconnections.com Session Two: Learning Environment 2.0

8. About Content Connections Founded in 2002, Content Connections is an independent consumer research and consulting company specializing in the unique challenges of the higher education market space. The company works with educational publishers, institutions of higher learning, instructors and students, conducting hundreds of surveys, focus groups and product reviews every year. Clients include: Cengage, Elsevier, Lippincott, Williams & Wilkins, National Geographic, McGraw-Hill, Microsoft, Pearson, Sun Microsystems and Wiley. In a nutshell: We help create communities around content. Since 2002, we’ve done over 300 focus groups and virtual focus groups; over 1,500 product reviews; over 2,000 brief and comprehensive surveys. We’ve “engaged” over 500,000 college instructors

10. Today’s Session What is Web 2.0 and Social Media? The Four Pillars of Social Media Engagement What is Learning 2.0? The Social Media Ecosystem Instructor Impressions of the Millennials The Traditional Learning Transaction The Role of Learning Styles/Preferences Some Learning 2.0 Tools and Tactics Millennials and Communities Web 2.0 Makes Everyone a Publisher Two Visions of the Future Your Learning 2.0 Content Plan

11. What is Web 2.0 & Social Media? Web 2.0: Disruptive technologies that tend to disintermediate (or severely challenge) traditional means of delivering content. Web 2.0 is a close cousin of the term Social Media . Social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using “conversational” media--Web 2.0 applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios.

12. The 4 Pillars of Social Media Engagement Communicate http://www.constantcontact.com/ Collaborate http://www. tripadvisor .com/ Educate http://www. youtube .com/watch?v=8nzjLOjlvkA Entertain http://www. youtube .com/watch?v=DLxq90xmYUs

13. What is Learning 2.0? Challenges “old school” notions of the instructor as “sage on stage” Engages students and instructors Promotes instructor-student collaboration Promotes student-student collaboration Appeals to different learning styles/preferences Includes an “entertainment” factor Not constrained by time, geography or distance

14. The Social Media Ecosystem A 15 Category Classification System Social Networks Publish Photo Audio Video Microblogging Livecasting Virtual Worlds Gaming Productivity Apps Aggregators RSS Search Mobile Interpersonal

15. The Good, the Bad and the Ugly Social Media is About Enabling Conversations by Engaging participants You cannot control conversations, but you can influence them. Example: http://www. ratemyprofessors .com/ Example: http://www. starbucksgossip . typepad .com/

16. Instructor Impressions of Millennials Aggregated from Focus Groups with Instructors (2006 - 2008)

17. We Asked: “Instructors, what do you think of Millennials?” Reading Ability: 15% Above Average 40% Average 45% Below Average Writing Ability: 10% Above Average 40% Average 50% Below Average

18. Instructors’ Responses, cont’d. Problem-Solving Ability: 20% Above Average 40% Average 40% Below Average Motivation: 15% Above Average 30% Average 55% Below Average

19. We Then Asked… “ If you could take any one of the four categories (reading, writing, problem solving, motivation) and move ALL of your students to Above Average, which would you choose?”

20. Instructors’ Response: About 2/3 said, “ Motivation.”

21. Instructors’ Response, cont’d: About 1/3 said, “ Problem Solving.”

22. What Do Millennials “Expect” from an Education? Customer Satisfaction On-demand delivery of information Collaborative within limits Entertaining whenever possible

23. The Changing Demographics of FaceBook * Source: iStrategy Labs

24. The Traditional Learning Transaction Phase I: Instructor DELIVERS content Student must ACCESS content Phase 2: Instructor FACILITATES processing of content Student must PROCESS content Phase 3: Instructor ASSESSES content mastery Student DEMONSTRATES MASTERY of content

25. The Role of Learning Styles / Preferences Students process information in different ways: Visual Auditory Kinesthetic Most students have a blended style of learning but have been influenced by previous experience. Learning styles are fluid; they can change or be modified

26. Some Learning 2.0 Tools & Tactics Video YouTube Viddler Brightcove Hulu Meta Cafe Audio iTunes Podbean Photo FlickR Picasa Photobucket Radar.net (works with cell phones) Blogs WordPress TypePad Blogger Microblogging Twitter Plurk Livecasting Blog Talk Radio Live 365 Justin.tv Virtual Worlds Second Life Kaneva There

27. In the Web 2.0 World, “Everyone is a Publisher” MacRumors.com Big Tony the Plumber (YouTube Channel) Dooce.com Your Students Your Institution You

28. The 5 Behaviors Millennials will Exhibit Toward Content They will willingly become co-producers or content contributors. This is what UGC is all about. There really isn’t a better way to engage people than to give them a stakeholder notion. They will comment on content that you or someone else in the community has created. Their comments may serve to endorse or promote your content, or they may function as detractors. They will refer your content to friends or colleagues. This behavior has viral value, but once again it may be done in a positive or negative tone. They will simply read your content. They will ignore your content.

29. User-Generated Content: National Geographic’s Everyday Explorer “ There’s an explorer in all of us. You’ve seen National Geographic’s stunning videos capturing life in the wild and in exotic places around the world. Now it’s your turn. Grab your camera and get shots of local wildlife and your pets, film your own environmental message, capture weather phenomena as they happen, or create a video travelogue about your favorite place. Post your video here, and check out other Everyday Explorers’ clips. You can comment on each other’s videos, rate your favorites, and much more. Shooting video is easy and inexpensive—most digital cameras and many cell phones have video capability—and uploading the clips takes just a few minutes. Your clip may be selected as a featured video, and you might even be contacted by National Geographic to include your film in our professional library. Become an Everyday Explorer and help us in our mission to inspire others to care about the planet.”

30. Content is KING! … and Quality Rules

31. Two Visions of the Future A Wiki-World Gone Wild Conceptualize, Develop, and Keep Your Content Fresh by Leveraging the Collective Wisdom of Your Communities Subject Matter Experts in a “Community of Practice” Other Instructors Students and Content Consumers

32. Make Selected Members of Your Community “Co-producers” of Your Content

33. The Learning 2.0 Mental Map Visual Auditory Kinesthetic Collaborate Entertain Deliver / Access Facilitate / Process Assess / Demonstrate Mastery

34. Contact Information Imagine America Foundation Bob Martin: President, Imagine America Foundation Email: bobm @imagine- america .org Jenny Faubert: Manager of Marketing and Project Development Email: jennyf @imagine- america .org ED MAP Isaac Mowder: Director of Product and Market Development Email: imowder @ edmap .biz Chris Carroll: Director of Learning Services Email: ccarroll @ edmap .biz Content Connections David Brake (David@contentconnections.com)