1. J. P E T E R M c B R I D E
Experience: Senior Healthcare Sector Management, Sales, Marketing, Operations, Consulting and Education in
the areas of cardiovascular healthcare products and clinical services delivery.
Summary: More than 40 years in health care management, sales, marketing, consulting, operations,
development, leadership and education. Proven success in developing and growing medical
services and product distribution businesses. Significant expertise in the following areas:
• Sales
• Marketing
• Physician Integrations
• Budget / fiscal management
• Business and strategic planning, new program feasibility assessment
• Established Joint Commission standards for multiple institutions
• Joint-ventured Heart Hospital assessment and development
• Feasibility and Development of Diagnostic Imaging Services
• Imaging and PACS Systems
• Service line strategic planning
• Web based Inventory Control systems
• Professor of Cardiovascular Medicine
Key Accomplishments:
• Created a public traded multilevel Cardiovascular Service Line Company that provided
Perfusion, Nursing Registry Ultrasound and a JIT inventory management program. Gross
sales over $40 million annually with 150 FTE’s.
• Developed Cardiovascular distribution company with product sales in excess of $50 Million.
• Consulted in the development, marketing and design of multiple cardiovascular centers in
Shanghai China (http://www.youtube.com/watch?v=VEBdfZ-rPMc)
• Consulted to multiple cardiovascular programs on inventory cost containment and staffing
utilization.
• Nominated by Duke University for the Malcom Baldrige award for developing their “in-house”
EP education program.
• Developed Concept, Business Plan and Marketing for Allied Health Electrophysiology School
for Loma Linda University.
Education:
• AS (Cardiovascular Technology), Grossmont College, San Diego, CA
• BA Marketing, University of Phoenix, San Diego Campus
• PHD Medical Law (completion June 2017)
Professional Affiliations:
• American Academy of Cardiovascular Administrators
• Associate Faculty Allied Health Professional Loma Linda University
• American College of Health Care Executives
Professional Work History:
8/12 to Present Loma Linda University of Loma Linda
- Assistant Clinical Professor Electrophysiology Department (http://www.llu.edu/allied-
health/sahp/cardio/cept.page).
1/97 to Present Cardiovascular Resources Solutions Inc. (cvrs-inc.com)
Founder and President
- Cardiovascular Distribution Alignment Strategies, Sales, Inventory Management,
Business / Feasibility Assessment and Financial Consultant.
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2. 7/ 99 to Present Charles Franc & Associates, Inc., Senior Manager, Cardiovascular Services Consulting
and Management.
- Cardiovascular Services Planning, Business Development and Management
consulting
- Service line cost reduction strategies and clinical technology assessment
10/08 to 6/12 Riverside Community Hospital, Administrative Director Cardiovascular Service Line
- Cardiovascular Business Development and Administrative Operations with annual
charges over $1 Billion @ 25 % reimbursement to charge ratio
- Manage $35 million in CV products annually for use in departments
- More than 6,000 annual CV procedures conducted in the service line
5/07 to 11/07 Centinela Freeman Health Care
Interim-Administrative Director of The Tommy Lasorda Heart Institute
- Manage clinical and administrative operations for Cardiac & EP Cath Lab’s, Non-
invasive Cardiology and CVOR
- Cardiac Feasibility Assessment and Business Development
1/2009 to Present Medi+Sphere Development, Inc. (MSDI)
Executive Consultant
- Cardiovascular Institute Formation
- CV Program Development and Cardiovascular Education
5/96 to 1/97 Baxter’s Perfusion Services
Regional Manager
- Marketed and managed sales service line for perfusion products
2/88 to 5/96 Integrated Cardiovascular Systems (ICVS)
Founder / President / Director Sales and Marketing
- Directed the administrative, operation, sales, and marketing activities of 150
employees (Perfusionists; RN’s; invasive and non-invasive CVT’s) to over 100
hospitals in California
10/84 to 2/88 Cardiovascular Service Group, Inc.
Founder and CEO
- Directed the daily activities of 35 staff members providing services to physician
groups and hospitals.
- Cardiovascular Feasibility Assessment and Business Development
5/78 to 10/84 Sharp Memorial Hospital, San Diego, CA
6/77 to 5/78 University of California Medical Center, San Diego, CA
5/75 to 6/77 Scripps Memorial Hospital, San Diego, CA
9/70 to 8/74 United States Navy (Hospital Corpsman)
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