The document outlines a transition from strategic to effective communication within organizations, emphasizing the need for alignment between personnel and business goals to foster collaboration and innovation. It highlights the importance of effective communication in enhancing productivity, knowledge sharing, and decision-making, while also addressing the demand for flexibility in the workforce. Ultimately, the focus is on using technology to enable communication, thereby proving value and maintaining control throughout the business landscape.

1. Journey from
Strategic to Effective
communication

2. A quick recap of
our journey so
far...

3. In the previous phase of our
journey towards Connected
Innovation we looked at how
strategic alignment between your
people and your business goals:
Fosters a culture of collaboration
Sparks creativity
Heightens employee engagement
Unlocks the full potential of your
workforce.
Strategic

4. Moving towards
‘Effective’…

5. Throughout the ‘Effective’ phase
of our journey we will be looking
at:
How to increase productivity and ROI
across your business
How to enable your people, through
technology, to share their knowledge
How to drive faster, more informed,
decision making processes.
Effective

6. ‘Effective’ is
about… proving
your value
Effective communication and collaboration enables
your people to prove their value, in both monetary
and cultural terms, to the business as a whole.

7. The IT department is a key
example of a business function
needing to prove their worth
to the wider business through
effective communication, with only
IT executives
calculating the ROI of
their department.
one in
three

8. In this shifting business landscape
Marketing must also step up
and communicate their value
effectively, after all, by 2017 the
CMO will spend more money on IT
than any other department.

9. ‘Effective’ is
about… sharing
your knowledge

10. Empowering your people to
communicate and collaborate
effectively enables them to share
their knowledge with the wider
business.
This in turn enables them to learn from
their colleagues and allows everyone in the
business to make faster, more informed
decisions.

11. This communication also helps build closer,
and more productive, working relationships
between previously siloed business
departments.
of CMOs and CIOs now enjoy a
trusting relationship based on
mutual respect.
IT and Marketing are a prime
example of this where
60%

12. ‘Effective’ is
about… getting
flex-appeal

13. Millennials, and the rest of your
workforce, are demanding an
increased amount of flexibility in
the way, time and manner in which
they work.
Meeting these demands in an
innovative manner is beneficial to
both the quality of your workforce
and your business’ bottom line.

14. of employees believe agile
working boosts productivity
of millennials state that
innovation in an enterprise has
influenced their job searches.
86% 78%

15. ‘Effective’ is
about… keeping
control

16. Effective communication is about
instantaneously keeping in contact
with various business functions,
enabling you to retain control at all
times.
Communication in this manner:
Improves Marketing and Sales
alignment, reducing the 80% of leads
ignored by Sales
Reduces the risk of confidential data
being shared across untested or
unauthorised apps.

17. Above all ‘Effective’
communication is about
enabling your people
through technology.

18. Continue your journey to
Connected Innovation,
Discover Effective
communication
Continue your journey