Jour 3340 March 2 2010 Convergence

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Overview of how media companies structures affect their online news strategies. Key elements include discussion of how newsrooms are adapting from "top down" to "we media".

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Jour 3340 March 2 2010 Convergence

  1. 1. University of North Texas<br />Department of Journalism<br />Online Journalism 3340<br />March 2, 2010<br />Types of Convergence<br />
  2. 2. Today’s class<br />Election Day news<br />Types of convergence<br />
  3. 3. Ten Key Lessons<br />Don’t overload them.<br />Create home pages that satisfy.<br />Entice them to keep reading.<br />Summarize stories on the home page.<br />Include visuals with anything that matters<br />Convey what’s important with a clear visual hierarchy.<br />Beware of too much scrolling and clicking.<br />Provide background, explanation and context.<br />Provide background, explanation and context.<br />Break up information into manageable chunks.<br />Get rid of clutter.<br />
  4. 4. The Early Days –News Websites<br />The Evolution<br />Mainly straight text, no graphics<br />Bulletin boards (BBS), forums ruled<br />Minimal investment <br />Late 70s/early 80s: VideoText<br />Miami Herald: Viewtron<br />Belo: BISON – Belo Information Systems On-line<br />Progidy: Cowboys Content<br />Knight Ridder, Tribune: $30 million<br />Regurgitation: What was in print showed up online<br />No staffs – Gungho geeks who become mavericks of their time<br />
  5. 5. The Miami Herald, then owned by Knight-Ridder, invested $17mm in 1984<br />Dedicated keyboard/terminal that could only be used for the videotext service. This equipment cost $600 to $900; later, as personal computing caught on,Viewtron would try to sell its services via IBM, Apple, or Commodore PCs. <br />A television set to display the color images, which took time to load or paint <br />A monthly subscription fee of $12 (the first month was free) <br />A phone line to send information back to a central computer, for which the consumer initially paid $1 an hour <br />Source: Poynter.org: “Before there was the Internet, There was Viewtron”, by Howard Finberg, http://www.poynter.org/content/content_view.asp?id=52769<br />
  6. 6. 1993: September 2: Middlesex (Mass.) News launches first Internet gopher-based online newspaper. <br />http://iml.jou.ufl.edu/carlson/history/ScreenShots/Fred_the_computer.jpg<br />
  7. 7. January 1994: Salt Lake Tribune opens a BBS called Utah Online.<br />http://iml.jou.ufl.edu/carlson/history/ScreenShots/utah_online.jpg<br />
  8. 8. Types of News Websites<br />Shovelware<br />What you read in the daily newspaper or see on TV is what you see on the website<br />Costs<br />Staffing<br />Lack of technology/content management system<br />Strategic decision<br />All stories written in traditional inverted pyramid style<br />What are the pros & cons? <br />
  9. 9. Types of News Websites<br />Periodic Updating<br />Mainly shovelware with some exceptions<br />Breaking News<br />Sports stories/scores<br />Some dedicated staff assigned <br />
  10. 10. Types of News Websites<br />Continuous Updating<br />Combination of shovelware and original packages<br />Wire-service (AP, Reuters) operation mentality<br />Sports stories/scores<br />Special ‘web-only’ reports<br />Extensive interactive features, graphics, including audio and video<br />Full-time dedicated staff <br />
  11. 11. Corporate Structure<br />Specific newspaper brands tied to the home town<br />Dallasnews.com<br />Washingtonpost.com<br />Nytimes.com<br />Umbrella sites<br />Newhouse News’ Regional Approach<br />AlabamaLive.com<br />NJ.com<br />ClevelandLive.com<br />Which approach is better? Does it matter?<br />
  12. 12. Digital Storytelling Tools<br />Shovelware out, Within Media In<br />It’s no place for lazy journalists<br />Dig deeper, report more, drive to find more sources, quicker<br />Need to be more accurate and more thorough<br />Search, research and verify<br />
  13. 13. Integration<br />“Among-media”<br />Shovelware<br />Reproducing newspaper story as-is into newspaper<br />Posting video from newscast onto the web<br />“I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.” <br />Jim Riley, Director of Operations, of TBO.com<br />http://www.ojr.org/ojr/workplace/1017858030.php<br />
  14. 14. Integration<br />“Within-media”<br />Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera<br />Long form narrative meets digital story telling<br />Fully integrated into the story assignment process<br />Ability for more in-depth coverage<br />Better interviews<br />Greater consciousness of photos<br />Selected use of video<br />Fairness & accuracy still reign<br />
  15. 15. Types of Convergence<br />Storytelling or presentation: Using digital tools to create new forms of story telling.<br />Print<br />Broadcast<br />Internet<br />
  16. 16. Types of Convergence<br />Storytelling or presentation: Using digital tools to create new forms of story telling.<br />Broadcast<br />Internet<br />Print<br />
  17. 17.
  18. 18. The Interactive Audience<br />Shorter lines of communication between journalists and audience<br />Traditional Media:<br />Readers v. Non-readers<br />Readers an ‘amorphous mass’<br />Defined audience – by geography<br />Circulation, ‘signal’<br />
  19. 19. The Interactive Audience<br />Now:<br />Individual, personalized, direct<br />Email addresses for reporters<br />Tracking readers: Story by story<br />Top Down<br />Editors to<br />Readers<br />Readers in <br />Control<br />Audience <br />Participation<br />
  20. 20. Participatory journalism - “We Media”<br />http://www.hypergene.net/wemedia/weblog.php?id=P36<br />

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