Social Media For Politicians
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Want to get into politics or need to get a handle on why the opposition is effective with Social Media? Here is a presentation that just might help!
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Social Media For Politicians
- 1. 1 Click Solutions, LLC – Denver Colorado - USA
- 2. Social Media
- 3. 15 Minutes Agenda • Understand WHY • Biggest MISTAKES • How YOU can get STARTED
- 4. The Facts
- 5. The Facts According to a recent study by PEW around 39% of all adult Americans have engaged in either civic or political activity on social media between 1-8 times. (Pew Research Center’s Internet & American Life Project )
- 6. The Facts As their usage becomes more widespread among the public at large, more and more voters will use these sites to become engaged with the political process
- 8. So What? Think of getting a ‘LIKE’ on Facebook as someone slapping a bumper sticker on their car….. Now imagine everyone in the city having your bumper sticker!
- 9. • Candidates with Twitter accounts receive 46% more votes than those without. • Candidates with Facebook accounts receive 53% more votes than those without. Dr. Ciaran McMahon - examine the impact of social media on the Irish general election
- 10. How To Build Fans (Likes)
- 11. How To Build Fans 1. Leverage Existing Site Traffic
- 12. How To Build Fans 2. Use Email Signature
- 13. How To Build Fans 3. Send Out Email Blast
- 14. How To Build Fans 4. Use Facebook Like Box
- 15. How To Build Fans 5. Build Facebook Reveal Page
- 16. How To Engage
- 17. Hold on… WAIT!
- 18. Before you posts content to your Fans – you need to understand Facebook EdgeRank.
- 19. Edge Rank ! A scoring system used by Facebook to determine what posts show up in the newsfeed of people on Facebook
- 20. Did You Know? Over 80% of users that become fans of pages never go back to the fan page because of poor engagement (edge rank scores) ! So it is very important that each time you post – you encourage fans to either LIKE, COMMENT or SHARE the post
- 21. Engagement 1. How often should I post? 2. What type of content should I post? 3. When is the best time to post? 4. How can I measure results?
- 22. How Often To Post? You can post as OFTEN as you would like as long as the content is engaging with your fan base! ! Tip: If you are posting often – ensure you ‘PIN’ the posts that you want users to always see (so it stays at the top)
- 23. What Type of Posts Posts that include a picture or video have at least 100% more engagement ! Tip: Keep your posts short. Stats have shown that posts 100 characters or less tend to have higher engagement!
- 24. Create Events Communicate local events, happenings, meetings, rallies etc. with the Facebook Event Feature ! Tip: Be sure to give your event name a ‘catchy title’ as it will appear on peoples profiles (their timeline wall) when they join
- 25. Ask Questions ! This is a great way of collecting feedback and building Facebook EdgeRank
- 26. Post Details If you are asking community for help – ensure you give details and a way to communicate back
- 27. Use Analytics Facebook has ‘Free’ data in their insights – but EdgeRankChecker.com can provide you a lot more detail ! This tool can tell you what day/time to post based on measuring engagement on your fan page
- 28. Other Tips 1. Generally best times to post is b/w 1-3 pm 2. Engagement rates are 18% higher on Thursdays and Fridays 3. Engagement rates fall 3.5% below average Mon-Wed
- 29. 5 Biggest Mistakes 1. Not using social media 2. Not being consistent 3. Not listening – 1 way dialogue 4. Not engaging 5. Using poor grammer & speling
- 30. Pick Your Battles 1. 2. 3. 4. Facebook Page Twitter Page LinkedIn Page YouTube Channel [If you have videos – and videos are great content]
- 32. Bringing It All Together 1 Click Solutions, LLC – Denver Colorado - USA
Editor's Notes
- Put the social media icons (Facebook etc) on your website or properties so existing visitors know they can connect with you on those social channels.
- Put social media icons on your email signatures so recipients know you are on those social networks
- Send out an email blast to your list giving them an incentive to join you on Facebook
- Facebook Likebox is a way you can embed your Facebook Page directly into your website.developers.facebook.com/docs/reference/plugins/like-box/
- Get users to ‘Like’ your page before they engage in certain questions. This works extremely well when running contests and promos.
- By asking users to LIKE, COMMENT, or SHARE the post – this is increasing the engagement rate which improves your edgerank score – which means next time you post something on the fan page wall – it will most likely show up in the newsfeed of those individuals. (Newsfeed is the first screen the users see when they log into Facebook)
- If you are posting useful information – you can post several times a week, day, hour etc.
- Use the poll feature inside Facebook to ask questions and to collect feedback from your fans
- Not using social media: Especially true if your candidates (competitors) are. This is the easiest way to let your voters and potential voters connect with you, convey your message, talk about speaking events – and it illustrates to the public what you and your camp are up to.Not being consistent: Once you set up your social accounts – its almost as bad maybe even worse than not having one at all if there is no activity on it. Ensure you are posting quality – not quantity. Use images and visuals. Not listening: Social media is not a 1 way dialogue. Ensure you monitor and engage with audience. Not every post or question NEEDS to be answered – but if there is a vast majority of common questions or concerns they should be addressed. No one expects an answer or reply right away – on average you should try your best to respond within 24-48 hours.Not engaging: Ask questions. Take polls. Get users to participate in your programs.
- Follow the same methods – but at a smaller scale.