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10 Feb 09 Online Journalism Managing Interactive Projects


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10 Feb 09 Online Journalism Managing Interactive Projects

  1. 1. JOUR 3340 Spring 2009
  2. 2. Step 1 Organizing The Team Step 2 Planning Who do You need? Reporter, Photographer What’s The story? Interactive Elements? Step 3 Data Collection Report & Research
  3. 3. Step 4 Production Step 5 Test & Revise Editing, Designing, Coding Edit, Click Thru, Revise Step 6 ‘ Post It’ Published To Web Step 7 Monitor & Critique Who’s reading? What’s being Read? How could you Do it better?
  4. 4. <ul><li>Devices </li></ul><ul><li>It’s important to keep readers hooked, so consider what devices you can use to enhance the story itself and provide further information. </li></ul><ul><li>Photos: a good picture can tell the whole story. Consider large photos. </li></ul><ul><li>Crossheads/Subheads: Use to flag up the next part of story, transitions. Entice the reader. </li></ul>Source:
  5. 5. <ul><li>Maintain future files </li></ul><ul><li>Monitor police and fire scanners </li></ul><ul><li>Make beat calls </li></ul><ul><li>Coordinate photographers </li></ul><ul><li>Decide what to cover </li></ul><ul><li>Work side by side with producers </li></ul><ul><li>Establish contacts with sources </li></ul>
  6. 6. <ul><li>Decide which stories on the newscast </li></ul><ul><li>Determine what form they will take – package, live shot, voice over </li></ul><ul><li>“ Layout” the newscast </li></ul><ul><li>Monitor/manage progress of reporters, photographers </li></ul><ul><li>Write/copy edit scripts </li></ul><ul><li>Monitor wires </li></ul><ul><li>Time the show </li></ul><ul><li>Coordinate with technical crew </li></ul><ul><li>Order/build graphics </li></ul><ul><li>Write Headlines and teases </li></ul>
  7. 7. <ul><li>Cross promotion on air/online/print </li></ul><ul><li>‘ Cloning’ content from media partner </li></ul><ul><li>‘ Coopetition’ – coordinating/collaborating coverage </li></ul><ul><li>Content sharing </li></ul>
  8. 8. <ul><li>Print: portable and ‘permanent’ </li></ul><ul><li>Television and radio: immediate and emotional </li></ul><ul><li>Online: What do you think? </li></ul>
  9. 9. <ul><li>Print: Cover meeting in detail </li></ul><ul><li>Radio: Cover the meeting in general terms </li></ul><ul><li>TV: Not really great </li></ul><ul><li>Online: The best of all worlds </li></ul>
  10. 10. University of North Texas Department of Journalism Online Journalism 3340 February 10, 2009
  11. 11. <ul><li>“ This has everything to do with journalism. How people consume information, how they comprehend information it is a huge piece of the puzzle. If you can’t provide information in ways they can understand it and access it, then you’re wasting your time as a journalist. And we can’t afford to waste time.” </li></ul><ul><ul><li>Keith Woods, Dean, Poynter Institute of Journalism </li></ul></ul>
  12. 12. <ul><li>“ We have learned as an industry we are backward in research and that we are not seizing the new technologies and discoveries of recent years. … As an industry we must improve and expand, or we dwindle and die.” </li></ul><ul><ul><li>Nelson Poynter </li></ul></ul><ul><ul><ul><li>Nov. 2, 1946 </li></ul></ul></ul>
  13. 13. <ul><li>More story text read online, than print </li></ul><ul><ul><li>And most read all the text </li></ul></ul><ul><li>Jumps were read </li></ul><ul><li>Two types of readers </li></ul><ul><ul><li>Methodical – Mainly ‘print’ readers </li></ul></ul><ul><ul><ul><li>Read top to bottom </li></ul></ul></ul><ul><ul><ul><li>Re-read some material </li></ul></ul></ul><ul><ul><ul><li>Use drop down boxes, nav bars, searches </li></ul></ul></ul><ul><ul><ul><li>Read a higher percentage of text </li></ul></ul></ul>
  14. 14. <ul><li>Scanners – Mainly online readers </li></ul><ul><ul><li>‘ Scan’ headlines and text, never reading any one story specifically </li></ul></ul><ul><ul><li>Read parts of stories, look at photos </li></ul></ul><ul><ul><li>Look at story lists to choose stories </li></ul></ul><ul><li>The response (Page 31) </li></ul><ul><ul><li>Media has to move to alternative storytelling </li></ul></ul><ul><ul><li>More interactive elements </li></ul></ul><ul><ul><ul><li>Q&A, a timeline, a fact box or a list – drew a higher amount of visual attention, compared to regular text in print. </li></ul></ul></ul><ul><ul><ul><li>On average, we saw 15 percent more attention to what we call alternative story forms than to regular text in print. This number rose to 30 percent in broadsheet format. </li></ul></ul></ul>
  15. 15. <ul><li>Graphics Elements </li></ul><ul><ul><li>Big is better: Headlines & Photos </li></ul></ul><ul><ul><ul><li>Large, color photos (p. 45) </li></ul></ul></ul><ul><ul><ul><li>Mug shots get lost </li></ul></ul></ul><ul><ul><li>Online readers use the navigational elements </li></ul></ul>