Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

3340 Digital Story Telling October 7 2008

943 views

Published on

UNT online journalism Digital Story Telling & the 5 I's

  • Be the first to comment

  • Be the first to like this

3340 Digital Story Telling October 7 2008

  1. 1. Digital Storytelling & Tools University of North Texas Department of Journalism Online Journalism 3340 October 7, 2008
  2. 2. HOMEWORK - Post on Blog <ul><li>Find a multimedia package on a newspaper ( http://newsvoyager.com ) or television website ( http://newsdirectory.com/tv.php?network=&nn =) </li></ul><ul><li>Describe the elements of the package – number of pictures; use of audio (narration/music/natural sound) </li></ul><ul><li>Explain how effective/ineffective the package was in telling you the story. </li></ul><ul><li>ALSO: Please review the Sound Slides tutorial at </li></ul><ul><li>http://multimedia.journalism.berkeley.edu/tutorials/webdesign/using-soundslides/ </li></ul>
  3. 3. Importance of Interaction & Involvement <ul><li>Two key factors </li></ul><ul><ul><li>Shift in flow of mass communications from one-way to multi-directional flow. </li></ul></ul><ul><ul><ul><li>Impacting how news is defined, the way it’s presented and how journalists do their jobs </li></ul></ul></ul><ul><ul><li>What people learn from the news </li></ul></ul><ul><ul><ul><li>User-controlled, user-driven content enhance learning </li></ul></ul></ul><ul><ul><ul><li>Readers making mental connections to stories </li></ul></ul></ul><ul><ul><ul><li>“ Participating” in the news </li></ul></ul></ul>
  4. 4. Traditional v. Digital Storytelling <ul><li>Traditional </li></ul><ul><li>Focus on text </li></ul><ul><li>Photos </li></ul><ul><li>Periodic updating </li></ul><ul><li>One-dimensional </li></ul><ul><li>Long-form narrative </li></ul><ul><li>Digital Media </li></ul><ul><li>Immediacy </li></ul><ul><li>‘ Non-linear’ presentations </li></ul><ul><li>Richness in words, pictures and sounds </li></ul><ul><li>Shorter ‘segments’ </li></ul>
  5. 5. The Five ‘I’s <ul><li>Interactivity </li></ul><ul><li>Involvement </li></ul><ul><li>Immediacy </li></ul><ul><li>Integration </li></ul><ul><li>In-depth </li></ul>
  6. 6. Interaction & Involvement <ul><li>Traditional </li></ul><ul><li>One-way flow </li></ul><ul><li>Inform, educate and entertain </li></ul><ul><li>Editor/Reporter/ </li></ul><ul><li>Producer driven </li></ul><ul><li>The ‘old’ wire services </li></ul><ul><li>Digital Media </li></ul><ul><li>Multidirectional </li></ul><ul><li>Inform, educate, entertain & ENGAGE </li></ul><ul><li>Editor, reporter, producer & reader/view </li></ul><ul><li>Online, TV news </li></ul>
  7. 7. Text Static Graphic: Photo Text Box Online Discussion Lurker Link <ul><li>Interactive: </li></ul><ul><li>Timeline </li></ul><ul><li>fact box </li></ul><ul><li>Slideshow </li></ul><ul><li>map </li></ul>Quiz Interactive Game Interactive Flash Content Online Discussions Reporter Email Interaction/Involvement Continuum Low High The greater the interaction and involvement, the higher the learning
  8. 8. Strategic Interactivity <ul><li>NY Times – 2002 </li></ul><ul><ul><li>Interactivity at all levels </li></ul></ul><ul><ul><li>DC Sniper coverage </li></ul></ul><ul><ul><ul><li>26 choices “Complete Coverage: End of a Hunt” </li></ul></ul></ul><ul><ul><ul><li>Interactive maps </li></ul></ul></ul><ul><ul><ul><li>Slide show </li></ul></ul></ul><ul><ul><ul><li>Streaming video </li></ul></ul></ul><ul><ul><ul><li>Discussion forum </li></ul></ul></ul>
  9. 9. Strategic Interactivity <ul><li>Dallas Morning News </li></ul><ul><ul><li>‘ Faces of TYC’ </li></ul></ul><ul><ul><li>http://www.dallasnews.com/investigativereports/tyc/ </li></ul></ul><ul><ul><li>In-depth articles </li></ul></ul><ul><ul><li>Original documents </li></ul></ul><ul><ul><li>Audio/Video </li></ul></ul><ul><ul><li>Maps </li></ul></ul>
  10. 10. Strategic Interactivity <ul><li>The Seattle Times – Pike Place Market </li></ul><ul><ul><li>http://seattletimes.nwsource.com/html/pikeplacemarket/ </li></ul></ul><ul><li>Audio Slide Show </li></ul><ul><li>Interactive Map </li></ul><ul><li>Share Your Own Photos </li></ul>
  11. 11. Strategic Interactivity <ul><ul><li>The Washington Post – Rob Curley </li></ul></ul><ul><ul><ul><li>Loudoun County Extra </li></ul></ul></ul><ul><ul><ul><ul><li>http://loudounextra.washingtonpost.com/ </li></ul></ul></ul></ul><ul><ul><li>“ Hyperlocal”: </li></ul></ul><ul><ul><ul><li>Local news driven by Interaction and Interactivity </li></ul></ul></ul><ul><ul><ul><li>News </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Webcams </li></ul></ul></ul><ul><ul><ul><li>Extensive local listings </li></ul></ul></ul><ul><ul><ul><ul><li>Businesses, schools, churches, high school sports, calendar </li></ul></ul></ul></ul>
  12. 12. Your thoughts <ul><li>Is more interaction and interactivity good? Why? </li></ul><ul><li>Do you learn more reading online, offline or watching the news? </li></ul><ul><li>What tool most enhances your reading? How? </li></ul>
  13. 13. Making Interactivity Work <ul><li>Enhances user experience </li></ul><ul><li>Increases readers/viewers understanding of story </li></ul><ul><li>Extends media’s reach into the community </li></ul><ul><li>Expands access and content depth </li></ul><ul><li>Generates more timely, relevant content </li></ul>
  14. 14. Integration <ul><li>“ Among-media” </li></ul><ul><ul><li>Shovelware </li></ul></ul><ul><ul><li>Reproducing newspaper story as-is into newspaper </li></ul></ul><ul><ul><li>Posting video from newscast onto the web </li></ul></ul><ul><ul><li>“ I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.” </li></ul></ul><ul><ul><ul><li>Jim Riley, Director of Operations, of TBO.com </li></ul></ul></ul><ul><ul><ul><li>http://www.ojr.org/ojr/workplace/1017858030.php </li></ul></ul></ul>
  15. 15. Integration <ul><li>“ Within-media” </li></ul><ul><ul><li>Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera </li></ul></ul><ul><ul><li>Long form narrative meets digital story telling </li></ul></ul><ul><ul><li>Fully integrated into the story assignment process </li></ul></ul><ul><ul><li>Ability for more in-depth coverage </li></ul></ul><ul><ul><ul><li>Better interviews </li></ul></ul></ul><ul><ul><ul><li>Greater consciousness of photos </li></ul></ul></ul><ul><ul><ul><li>Selected use of video </li></ul></ul></ul><ul><ul><li>Fairness & accuracy still reign </li></ul></ul>
  16. 16. Digital Storytelling Tools <ul><li>Shovelware out, Within Media In </li></ul><ul><li>It’s no place for lazy journalists </li></ul><ul><li>Dig deeper, report more, drive to find more sources, quicker </li></ul><ul><li>Need to be more accurate and more thorough </li></ul><ul><li>Search, research and verify </li></ul>
  17. 17. Digital Storytelling Tools <ul><li>Rules of the road: </li></ul><ul><ul><li>Tighter, shorter copy </li></ul></ul><ul><ul><li>Section heads </li></ul></ul><ul><ul><li>Boldface type, bulleted presentations </li></ul></ul><ul><ul><li>Pull out quotes </li></ul></ul><ul><ul><li>Timelines </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Fact Boxes </li></ul></ul><ul><ul><li>Graphics </li></ul></ul><ul><ul><li>Visuals </li></ul></ul><ul><ul><li>Audio </li></ul></ul>
  18. 18. Digital Storytelling Tools <ul><li>Drilling Down – What Really Works </li></ul><ul><ul><li>Timelines </li></ul></ul><ul><ul><ul><li>Old School: Static graphic in chronological order </li></ul></ul></ul><ul><ul><ul><li>New School: Dates, images, description, audio </li></ul></ul></ul><ul><ul><li>http://www.reuters.com/news/globalcoverage/timelines </li></ul></ul><ul><li>Quality Audio & Video </li></ul><ul><li>Slide shows </li></ul><ul><li>Story Boards </li></ul>

×