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3340 Digital Story Telling October 7 2008


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UNT online journalism Digital Story Telling & the 5 I's

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3340 Digital Story Telling October 7 2008

  1. 1. Digital Storytelling & Tools University of North Texas Department of Journalism Online Journalism 3340 October 7, 2008
  2. 2. HOMEWORK - Post on Blog <ul><li>Find a multimedia package on a newspaper ( ) or television website ( =) </li></ul><ul><li>Describe the elements of the package – number of pictures; use of audio (narration/music/natural sound) </li></ul><ul><li>Explain how effective/ineffective the package was in telling you the story. </li></ul><ul><li>ALSO: Please review the Sound Slides tutorial at </li></ul><ul><li> </li></ul>
  3. 3. Importance of Interaction & Involvement <ul><li>Two key factors </li></ul><ul><ul><li>Shift in flow of mass communications from one-way to multi-directional flow. </li></ul></ul><ul><ul><ul><li>Impacting how news is defined, the way it’s presented and how journalists do their jobs </li></ul></ul></ul><ul><ul><li>What people learn from the news </li></ul></ul><ul><ul><ul><li>User-controlled, user-driven content enhance learning </li></ul></ul></ul><ul><ul><ul><li>Readers making mental connections to stories </li></ul></ul></ul><ul><ul><ul><li>“ Participating” in the news </li></ul></ul></ul>
  4. 4. Traditional v. Digital Storytelling <ul><li>Traditional </li></ul><ul><li>Focus on text </li></ul><ul><li>Photos </li></ul><ul><li>Periodic updating </li></ul><ul><li>One-dimensional </li></ul><ul><li>Long-form narrative </li></ul><ul><li>Digital Media </li></ul><ul><li>Immediacy </li></ul><ul><li>‘ Non-linear’ presentations </li></ul><ul><li>Richness in words, pictures and sounds </li></ul><ul><li>Shorter ‘segments’ </li></ul>
  5. 5. The Five ‘I’s <ul><li>Interactivity </li></ul><ul><li>Involvement </li></ul><ul><li>Immediacy </li></ul><ul><li>Integration </li></ul><ul><li>In-depth </li></ul>
  6. 6. Interaction & Involvement <ul><li>Traditional </li></ul><ul><li>One-way flow </li></ul><ul><li>Inform, educate and entertain </li></ul><ul><li>Editor/Reporter/ </li></ul><ul><li>Producer driven </li></ul><ul><li>The ‘old’ wire services </li></ul><ul><li>Digital Media </li></ul><ul><li>Multidirectional </li></ul><ul><li>Inform, educate, entertain & ENGAGE </li></ul><ul><li>Editor, reporter, producer & reader/view </li></ul><ul><li>Online, TV news </li></ul>
  7. 7. Text Static Graphic: Photo Text Box Online Discussion Lurker Link <ul><li>Interactive: </li></ul><ul><li>Timeline </li></ul><ul><li>fact box </li></ul><ul><li>Slideshow </li></ul><ul><li>map </li></ul>Quiz Interactive Game Interactive Flash Content Online Discussions Reporter Email Interaction/Involvement Continuum Low High The greater the interaction and involvement, the higher the learning
  8. 8. Strategic Interactivity <ul><li>NY Times – 2002 </li></ul><ul><ul><li>Interactivity at all levels </li></ul></ul><ul><ul><li>DC Sniper coverage </li></ul></ul><ul><ul><ul><li>26 choices “Complete Coverage: End of a Hunt” </li></ul></ul></ul><ul><ul><ul><li>Interactive maps </li></ul></ul></ul><ul><ul><ul><li>Slide show </li></ul></ul></ul><ul><ul><ul><li>Streaming video </li></ul></ul></ul><ul><ul><ul><li>Discussion forum </li></ul></ul></ul>
  9. 9. Strategic Interactivity <ul><li>Dallas Morning News </li></ul><ul><ul><li>‘ Faces of TYC’ </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>In-depth articles </li></ul></ul><ul><ul><li>Original documents </li></ul></ul><ul><ul><li>Audio/Video </li></ul></ul><ul><ul><li>Maps </li></ul></ul>
  10. 10. Strategic Interactivity <ul><li>The Seattle Times – Pike Place Market </li></ul><ul><ul><li> </li></ul></ul><ul><li>Audio Slide Show </li></ul><ul><li>Interactive Map </li></ul><ul><li>Share Your Own Photos </li></ul>
  11. 11. Strategic Interactivity <ul><ul><li>The Washington Post – Rob Curley </li></ul></ul><ul><ul><ul><li>Loudoun County Extra </li></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><li>“ Hyperlocal”: </li></ul></ul><ul><ul><ul><li>Local news driven by Interaction and Interactivity </li></ul></ul></ul><ul><ul><ul><li>News </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Webcams </li></ul></ul></ul><ul><ul><ul><li>Extensive local listings </li></ul></ul></ul><ul><ul><ul><ul><li>Businesses, schools, churches, high school sports, calendar </li></ul></ul></ul></ul>
  12. 12. Your thoughts <ul><li>Is more interaction and interactivity good? Why? </li></ul><ul><li>Do you learn more reading online, offline or watching the news? </li></ul><ul><li>What tool most enhances your reading? How? </li></ul>
  13. 13. Making Interactivity Work <ul><li>Enhances user experience </li></ul><ul><li>Increases readers/viewers understanding of story </li></ul><ul><li>Extends media’s reach into the community </li></ul><ul><li>Expands access and content depth </li></ul><ul><li>Generates more timely, relevant content </li></ul>
  14. 14. Integration <ul><li>“ Among-media” </li></ul><ul><ul><li>Shovelware </li></ul></ul><ul><ul><li>Reproducing newspaper story as-is into newspaper </li></ul></ul><ul><ul><li>Posting video from newscast onto the web </li></ul></ul><ul><ul><li>“ I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.” </li></ul></ul><ul><ul><ul><li>Jim Riley, Director of Operations, of </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  15. 15. Integration <ul><li>“ Within-media” </li></ul><ul><ul><li>Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera </li></ul></ul><ul><ul><li>Long form narrative meets digital story telling </li></ul></ul><ul><ul><li>Fully integrated into the story assignment process </li></ul></ul><ul><ul><li>Ability for more in-depth coverage </li></ul></ul><ul><ul><ul><li>Better interviews </li></ul></ul></ul><ul><ul><ul><li>Greater consciousness of photos </li></ul></ul></ul><ul><ul><ul><li>Selected use of video </li></ul></ul></ul><ul><ul><li>Fairness & accuracy still reign </li></ul></ul>
  16. 16. Digital Storytelling Tools <ul><li>Shovelware out, Within Media In </li></ul><ul><li>It’s no place for lazy journalists </li></ul><ul><li>Dig deeper, report more, drive to find more sources, quicker </li></ul><ul><li>Need to be more accurate and more thorough </li></ul><ul><li>Search, research and verify </li></ul>
  17. 17. Digital Storytelling Tools <ul><li>Rules of the road: </li></ul><ul><ul><li>Tighter, shorter copy </li></ul></ul><ul><ul><li>Section heads </li></ul></ul><ul><ul><li>Boldface type, bulleted presentations </li></ul></ul><ul><ul><li>Pull out quotes </li></ul></ul><ul><ul><li>Timelines </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Fact Boxes </li></ul></ul><ul><ul><li>Graphics </li></ul></ul><ul><ul><li>Visuals </li></ul></ul><ul><ul><li>Audio </li></ul></ul>
  18. 18. Digital Storytelling Tools <ul><li>Drilling Down – What Really Works </li></ul><ul><ul><li>Timelines </li></ul></ul><ul><ul><ul><li>Old School: Static graphic in chronological order </li></ul></ul></ul><ul><ul><ul><li>New School: Dates, images, description, audio </li></ul></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Quality Audio & Video </li></ul><ul><li>Slide shows </li></ul><ul><li>Story Boards </li></ul>