1. THOMAS J. COATES
303.886.8230 | Coates.ThomasJ@gmail.com | www.linkedin.com/in/thomasjcoates | St. Louis, MO
Marketing / Advertising Professional and MBA candidate with 5+ years of experience working with reputable CPG and
product / service brands, including Applebee’s, BMW, the Coca-Cola Company, Goodyear Tires, Kraft Foods Group, and
Reckitt Benckiser. Well-versed in various channels of marketing – including broadcast, digital, and social media –
stemming from work on integrated marketing campaigns. Strengths and qualifications include:
• Integrated Marketing Campaign Management
• Digital Marketing
• Social Media Marketing
• Creative & Marketing Strategy
• Advertising / Content Management
• Consumer Insights
• Account & Project Management
• Strategic Problem Solving
• Analysis & Reporting
• Cross-functional Leadership
• Strong ability to build collaborative relationships
• Natural curiosity and strong desire to continue learning
• Ability to succeed and deliver under pressure / in fast
pace environments
EDUCATION
SAINT LOUIS UNIVERSITY – JOHN COOK SCHOOL OF BUSINESS May 2015
Master of Business Administration, Emphasis: Marketing
• Courses: Social Media & Digital Marketing, International Marketing,
Consumer Analysis & Buyer Behavior, Essentials of Marketing Strategy
VILLANOVA UNIVERSITY 2008
Bachelor of Arts, Communication
UNIVERSITY OF WESTMINSTER 2007
Semester Abroad – London, England
MARKETING EXPERIENCE
FUSION MARKETING – ST. LOUIS, MO January 2015 – Present
Brand Development Intern – B2B Division
• Spearheading sales collateral development project and also leading Fusion’s initiative to effectively brand its B2B
division for increased internal and external brand awareness and interest
• Serving as project manager for the creation of a Brand Book outlining Fusion’s mission, vision, values, brand
attitude and value proposition for its B2B division
• Beginning qualitative market research inside the B2B division to identify and impact the brand mission
THE LINK GROUP | WALGREENS – ST. LOUIS, MO September 2014
Market Research Analyst
• Worked as an onsite analyst and interviewer for an in-store market research project with Walgreens and its
market research firm to assess consumers’ in-store shopping and decision-making process
• Analyzed, observed and recorded buyers’ behaviors and interactions with products and in-store signage, time
spent in certain store sections, and any other noteworthy trends
• Conducted additional qualitative research through onsite and real-time interviews with consumers to gain
stronger insights on the effect in-store signage has on consumers’ paths to purchase and also on their perception
of Walgreens as a resource for health and wellness information

2. THOMAS J. COATES
CRISPIN PORTER + BOGUSKY – BOULDER, CO 2012 – 2014
Content Manager – Applebee’s, JELL-O, Kraft Mac & Cheese, vitaminwater
• Served as lead manager on vitaminwater’s “Make Boring Brilliant” campaign, which generated 117 million media
impressions, for digital and interactive out-of-home executions
• Managed all Kraft Mac & Cheese social media work which in Q1 2014 garnered an average reach per post of
over 400,000 users, supervising production process for ongoing monthly content and expediting creation and
approval of creative when real-time opportunities arose
• Oversaw creation of vitaminwater-sponsored BDE page on Xbox, working with Microsoft, client and internal
agency team from briefing through launch phase, also serving as agency resource for post-launch optimization
adjustments based upon performance and testing data
• Gained essential broadcast production experience with behind the scenes work on national TV campaigns for
Applebee’s, JELL-O, and vitaminwater
FOX31 KDVR | CW2 KWGN – DENVER, CO 2010 – 2012
Local Sales Assistant
• Expanded knowledge for broadcast media and sales side of advertising industry through management and
processing of TV insertion orders and creation of TRP projection reports for clients
GSD&M – AUSTIN, TX 2009 – 2010
Assistant Account Manager – AARP, BMW, Goodyear Tires
• Cultivated multitasking and project management skills as a result of independently supervising AARP’s state and
local advertising and further developed relationship skills by communicating daily with AARP’s brand managers
and 53 state offices and with internal agency departments
• Enhanced project management and teamwork skills through collaboration on BMW’s X3 campaign and
Goodyear Tires’ “More Driven” campaign
NEWS AMERICA MARKETING – NEW YORK, NY 2008
Account Coordinator – Reckitt Benckiser (Air Wick, Glass Plus, Jet Dry, Mop & Glo, and Old English)
• Managed weekly FSI promotions in SmartSource Magazine and in-store placements for Reckitt Benckiser’s
portfolio of CPG household brands, coordinating budgeting, creative development and production, timelines,
and trafficking of content
• Developed a knowledge for marketing research through job responsibility of creating distribution market lists
based on clients’ BDI and CDI data and percent of sales indexes in specific geographic areas