The document provides an introduction to Joe Lim, outlining his roles and contributions in partnerships, innovation, and education. It discusses the 4mat system, focusing on how individuals conceptualize and engage in teamwork, highlighting different personality types and their corresponding traits in various professional settings. The document also emphasizes the importance of effective leadership, ethical behavior, and strategic thinking within team dynamics.

1. SPEAKER INTRODUCTION
JOE LIM
Sr Partnerships & Innovation Officer, WFUNA
Innovation Advisor, Korea Midland Power
Startups Ecosystem Advisor, Seoul Business Agency
Adjunct Professor, Yonsei University
Co-organizer, Startup Weekend Seoul Impact
4MAT Systems Licensed Trainer

2. INTRODUCTION & EXPECTATIONS

3. 4MAT
SYSTEM

5. Conceptualizing
Experiencing

6. Active
Experimentation
Reflective
Observation

7. Experience
Concept
Acting Reflection

8. Experiencing
Conceptualizing
Acting Reflecting

9. “Why? What
does that mean”
Why What How If
Meaning, Relationship
[ Why People ]

10. Cooperative
Considerate
Encouraging
Team oriented
Responsive
1
BUT

11. 1
Tender hearted
Depending on
details
Slow to act
Passive
Avoiding conflicts

12. “So what?
What is that?”
WhatWhy How If
Research, diligence
[ What People ]

13. Logical
Precise
Trustworthy
Enduring
Gathers information
2
BUT

14. Conservative
Indecisive
Dependant on facts /
numbers
Avoiding risk taking
Rigid
Avoiding involvement
2

15. Why What How If
“Is it practical?
How can I use it?”
Action, Results
[ How People ]

16. Efficient
Task oriented
Independent
Goal focused
Hot tempered / In
hurry
3
BUT

17. Only in pursuit of results
Impatient
Dictating
Critical
Cannot stay still
3

18. Why What IfHow
“What if we do it this
way..
No no, how about the
other way?”
Interest, Creativity
[ If People ]

19. Energetic
Stimulates thought / idea
Active
Passionate
Likeable
4
BUT

20. Weak results
Do not mind which method
Impulsive
Cannot follow orders exactly
Avoids being pointed out
4

21. Watching
Thinking
Feeling
Doing
Jung

22. Kolb

23. Lawrence

24. Communities are built
and individuals feel
important
Members are learning
Work is Interesting
Members produce
results
Bennis
When there are great leaders

25. Motorola Corporation
Performance Assessment
+ Ethical behavior
Positive
relationships
and team synergies
Customer needs
projection
and risk-taking
Goal-setting and
Strategic thinking
Meeting deadlines
Work efficiency

26. who is their natural antagonist!
87% of married folks are
with their opposite style

27. Sitting by Types
GROUP SHARE

28. You are going to sit at a negotiation table.
Which type would you feel most
uncomfortable to negotiate with? Why?

29. Occupation for each types
GROUP SHARE

31. 44%
17%19%
12%
N = 108 (8% were double styles)
Nurse

32. N = 85
40%
21%
18%
Elementary
School Teacher
21%

33. N = 21
29%
19%
Ministe
r
28% 24%

34. N = 38
13%
48%
MBA Degree
Holders
13%
26%

35. N = 38
44%
Dentist
18%4%
38%

36. N = 36
Pharmaceutical
Researcher
33%
23%19%
25%

37. N = 55
Engineer
54%
6%7%
33%

38. N = 99
66%
PI
8%10%
16%

39. N = 20
60%
Pilot
25%10%
5%

40. 20%
8%
N = 60
22%
50%
Insurance
Sales

41. Relationship
Trust
Respect the chain of
command
Does not
matter
Will follow as
long as my
work is not
disrupted
Person of
Authority

43. station wagons
Minivans

44. Volvos
High-priced sedans

45. 4-wheel drive vehicles
Flat-bed Pickups
(something that can fit a 4×8 sheet of drywall)

46. Go to showroom to buy a family car and
drive out in a convertible.

47. Ask their friends
Buy because they like the salesperson

48. Study consumer reports
Take notes and do research
Do comparison shopping(in at least 10 different places)

49. Lift the hood, check out the engine
Test drive
Study the warranty

50. How does it look?
What color is it?
Does it come in a convertible?
Wonder(briefly) about payments as they drive away

51. The four Little Pigs
STORY TIME

52. - Can I relate?
- Is the purpose valuable?
- Does this matter
to someone?
- Is it backed by verified
data?
- Is the structure/process
clear, logical, and legal?
- Does it have goals,
deadlines, and roles?
- Are risks mitigated?
- Can I make money (create
value) from this?
- Is this new?
- Is this fun?
- What are the possibilities?

53. TEAM PRESENTATION & FEEDBACK

54. DEBRIEF