Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
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¿Cómo reinventar la radio en internet? Radio a la carta, geolocalización y nuevos modelos de publicidad How to reinvent Radio on Internet ? Radio A la Carte, geolocalisation and new advertisement models
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Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
- 1. Alexandre Saboundjian, CEO Barcelona – Radio 2.0
- 2. Barcelona – Radio 2.0 • With Radionomy, everyone can create its own webradio
- 3. Barcelona – Radio 2.0 It’s easy… • Radio software , vast music, jingles and content libraries • The Radio Creator can integrate his own musical creations or his own audio content • Tools to develop audience, socialize with fans and listeners, share content.
- 4. Barcelona – Radio 2.0 It’s free… • Radionomy covers all costs, • Streaming • Rights • Radionomy shares the revenues with radio creators, based on their audience.
- 5. Barcelona – Radio 2.0
- 6. Barcelona – Radio 2.0
- 7. Barcelona – Radio 2.0 RNE Cadena Ser Radio Flaix
- 8. Barcelona – Radio 2.0 • Huge and various choice of radio – Long Tail • No Border • Less advertising, better targeting • Radio becomes mobile • Ubiquity (variety of devices)
- 9. THE AUDIENCE
- 10. Barcelona – Radio 2.0 13.000.000 Unique IP-Listeners / Month !!! 14.000.000 12.000.000 10.000.000 8.000.000 6.000.000 4.000.000 2.000.000 -
- 11. Barcelona – Radio 2.0
- 12. Barcelona – Radio 2.0 • 45 % Europe • 40 % US • 10 % South America • 5 % Asia
- 13. Barcelona – Radio 2.0 • 52 % - iTunes, iPhone & iFamily….. • 20 % - Windows Media Player • 17 % - Radionomy Player • 11 % - Winamp, Vlc, Real Audio,….
- 14. Barcelona – Radio 2.0 • Everyday : 40 New Radios... • 32 Min average listen time • 5000 Radios but 1000 radios for 90 % of the audience • 20.000 embedded players outside our website
- 15. Barcelona – Radio 2.0 Something is happening
- 16. MONETIZING
- 17. Barcelona – Radio 2.0 Audience Platform $$$ NATIONAL SALES HOUSE INTERNATIONAL EXCHANGE PLATFORM
- 18. Barcelona – Radio 2.0 Audience
- 19. Barcelona – Radio 2.0 Katz Online, one of the main sales house in the US, estimates that online radio revenue will be 1,6 % of online investments
- 20. Barcelona – Radio 2.0 We don’t sell radios !!!! We sell listeners
- 21. Barcelona – Radio 2.0 100 % of our listeners are … Online
- 22. Barcelona – Radio 2.0 Audience Platform $$$ NATIONAL SALES HOUSE ADIONOMY INTERNATIONAL EXCHANGE PLATFORM
- 23. Barcelona – Radio 2.0 $$$ • Main Goal – National Ads Campaign NATIONAL • Want to change the model SALES HOUSE • Radionomy has a agreement with Audioemotion in Spain
- 24. Barcelona – Radio 2.0 $$$ • Main Goal – Local Ads Campaign • Full automatic buying process • With a real Geo Targeting & Capping
- 25. 25/04/2011
- 37. 25/04/2011 $$$ • Don’t forget – You have listeners outside your country • Audience Exchange • Sales House Agreement INTERNATIONAL EXCHANGE PLATFORM
- 38. THANK YOU FOR YOUR ATTENTION AND LET’S GO FOR SOME EXCITING RADIO YEARS
- 39. Alexandre Saboundjian, CEO Barcelona – Radio 2.0