Ponencia de Nacho Gallego (Universidad Carlos III Madrid) : La audiencia de la radio actual: viejos roles, nuevas funciones III Jornada Radio 2.0 Paris-Latino @ Fundación Once MADRID Implicando a los oyentes Martes 30 de Octubre 2012 Un día completo para saber todo sobre el futuro de la Radio 2.0 200 profesionales / 35 ponentes / mesas redondas / ponencias / workshops / Webradio Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’ • Co-organizado por ActuOnda, AdsRadios y Fundación Once • Con el soporte institucional de : AERO, AERC, Forta, Instituto RTVE, Academia de la Radio, AIMC, IAB Spain, MMA Spain, Ocendi, RAIN Summit Europe, URTI • Patrocinadores : Spotify, Cristaliza, Audioemotion, Adswizz, VizionR, Fundosa, Vía Libre, Technosite • Medios especializados principales: Panorama Audiovisual, Radio World, Rain • La Radio de la Jornada : Expressa Broadcast Services

1. La audiencia de la radio actual.
Viejos roles, nuevas funciones.
III Jornadas Radio 2.0 - Madrid (30/10/2012)
J. Ignacio Gallego
Universidad Carlos III de Madrid
Imagen de YIvas con licencia

2. Sintonizando el futuro (IRTVE, 2012)
3 bloques:
-Políticas públicas y
mercado
-Tecnologías
-Lenguaje y contenidos
-Académicos y profesionales
- Casos:
-Dixo.com
-Amnesia
-REMC
-Ars Sonora
-Producciones Doradas

3. Flujos de información desde la audiencia
Exposure / Exposición
Search / Búsqueda
Appreciation / Valoración
Proveedor de Audiencia
contenidos
Participation / Participación
Production / Producción
Response / Respueta
Fuente: Napoli (2011: 85)

4. La audiencia crea

5. La audiencia programa

6. La audiencia financia

7. La audiencia remezcla

8. La audiencia participa

9. La audiencia como activista

10. La audiencia escucha
Fuente: RAB Multiplatform Radio Report (2009)

11. Gracias!
juanignacio.gallego@uc3m.es
www.suenabrillante.wordpress.com
@elruso futurista

12. Rencontres RADIO 2.0 Paris – Latino
Rencontres RADIO 2.0 Paris – Latino
Radio Hacktive & ‘Smart’ Radios
Rencontres RADIO‘Smart’ Radios
Radio Hacktive2012 Paris – Latino & 2.0
Radio Hacktive2012 II Rencontres RADIO 2.0 Paris –
Rencontres
Oct. & ‘Smart’ Radios
Rencontres
Xavier Filliol present two consecutive events in Oct. Spain next October.
nd st
Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard &
Rencontres
France & in
Latino
Xavier Filliol present two consecutive events in Oct. Spain next October. in 2011, Nicolas Moulard &
France & in 2012
nd st
Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard &
2 specific themes will be developed by professionals from publishers, technical & advertising businesses:
nd st
Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris
2 specific themespresent developed by professionals from publishers, next October.
Radio Hacktive will be two consecutive events in France & in Spain technical & advertising businesses:
Xavier Filliol
How connected Radios offer engaging audio by professionals from publishers, technical & advertising businesses:
2 specific themes will be developed experiences and empower e-listeners communities?
Engagement & Valorisation
Radio Hacktive
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
How connected Radios offer engaging audio experiences and empower e-listeners communities?
Radio Hacktive
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
“Smart”connected Radios offer engaging audio experiences and empower e-listeners communities?
How radios
When radio is getting “smart” on the Networks: freedom of speech, responsible communication, ethic…
Activism, collective actions, social links, open API, metadata, rich media, audio visualization, timeline,
“Smart” radios
open data, crowdsourcing, holistic marketing, social intelligence…
“Smart” radios
open data, conferences – “smart” on the Networks: intelligence… 18 Oct. 2012 @ Ina Paris
When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization, timeline,
When crowdsourcing, holistic marketing, social open API, streams - rich media, audio visualization,
Workshops – radio is gettingdemos – keynotes – networking - livemetadata, project pitches with 30+ expertstimeline,
open data, crowdsourcing, holistic marketing, social intelligence…
>> Engaging connected audio tribes <<
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
Page Radio 2.0 >> Engaging connected audio tribes <<
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
@Radio_20 Radio 2.0
Paris
Page Radio 2.0 >> Engaging connected audio tribes <<
#radio_20
@Radio_20 Radio 2.0
Page Radio 2.0
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
Paris #radio_20
Latino Page Radio 2.0
moulard@actuonda.com
@Radio_20 Radio 2.0
Page Radio 2.0
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
Paris #radio_20
Latino (France) Les Editions de l’Octet / Xavier Filliol -
moulard@actuonda.com :
Page Radio 2.0
Organizers / contacts (Spain) Actuonda / Nicolas Moulard -
xavier@octet.tv
Latino 200 profesionales / 30 ponentes / presentaciones / mesas redondas / workshops
(France) Les Editions de l’Octet / Xavier Filliol -
moulard@actuonda.com
xavier@octet.tv
(France) Les Editions de l’Octet / Xavier Filliol -
Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’
xavier@octet.tv
moulard@actuonda.com xavier@adsradios.com
Pagina Radio 2.0 Paris @Radio_20
Pagina Radio 2.0 (Latino) #radio20