This document discusses developing content for each part of the sales funnel to generate business. It recommends starting by understanding prospects' needs, researching content ideas from sources like Quora and competitors, and collaborating to organize content ideas in a scrum board. The document also suggests starting with long-form blog posts that can be easily repurposed, and using analytics tools to track metrics like traffic, leads, sales, and ROI from the content.

1. No Sales = No Business

3. What kind of content?
Blog posts
Case Studies
Infographics / Images
Quotes
Landing Pages
Sales Pages
Flyers
Emails
Discounts / Offers
Surveys
Interviews
Webinars
Podcasts
E-Books / White Papers
Giveaways
Press Releases
UGC (User-Generated Content)
Videos/Vlog

4. Content for each part of the funnel

5. Sales = Which part of the funnel do they need content for?
Marketing = Create content for the sales funnel

6. Come up with content ideas
1. Put yourself in your prospects’ shoes
2. Quora
3. Google/Yahoo/Bing Related Searches
4. UberSuggest
5. BuzzSumo / Right Relevance
6. Competitor Analysis

7. Collaborate
Scrum in 5 Columns:
Ideas – To do – In Progress – Review - Progress

8. Collaborative Tools
Trello
Astana
Wrike
Jira
Monday

9. My Tip
Start with a long-form blog post. Why? Easy to re-purpose.

10. Analyze Results / Track Data
Tools: Google Analytics + CRM
What to track?
- Traffic
- Leads
- Sales
- ROI
- CLV (Customer Lifetime Value)
- Cost per Lead
- Cost per Sales