Chapter 8 : SEO Content Marketing Strategy by Pagelocus.com

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In this module we cover areas such as how to approach SEO Content Marketing for any niche. We also cover misconceptions about content marketing and tips to get better conversion or Improving ROI

Marketing

SEO Training by
Search Engine Optimization Training
Page Locus is a popular online website analysis and SEO tool which help SEO
individuals, Agencies and Enterprise to manage their SEO Efforts.Page Locus
also expertize in providing training to Digital Marketers and SEOs.
Module 8 : Content Marketing Strategy for SEO
What is Page Locus?

SEO Training bySession 2015/16
What is Content Marketing?
Content marketing is a marketing technique of creating and distributing
valuable, relevant and consistent content to attract and acquire a
clearly defined audience – with the objective of driving profitable
customer action
But..
Content Marketing may not be the correct way of marketing for all
businesses.

SEO Training bySession 2015/16
Some Content Marketing Stats
Only 37% of Marketers are effective at Content Marketing (Source)
94% of B2B Marketers are using Content Marketing (Source)
69% of Marketers are creating more content than previous year (Source)
Only 27% of the Marketers have documented their Content Strategy (Source)
48% of Marketers publish Fresh Content daily or multiple times per week (Source)

SEO Training bySession 2015/16
Content Marketing Interest 2005-2015

SEO Training bySession 2015/16
Why We Need Content Marketing Strategy?
Website Traffic
AwarenessSales / Conversions
Retention

SEO Training bySession 2015/16
Other Benefits of Content Marketing
Better Organic Rankings Better Engagement with
Target Audience
Build up Natural Links
Become Authoritative

SEO Training bySession 2015/16
Stats: B2B Vs B2C Content Marketing Channel Graph
Content Marketing Benchmark 2014 B2B North-America
B2B B2C

SEO Training bySession 2015/16
Stats: B2B VS B2C Content Type Marketed Distribution
Content Marketing Benchmark 2014 B2B North-America
B2B B2C

SEO Training bySession 2015/16
Stats: B2B VS B2C Content Marketing Goal
Content Marketing Benchmark 2014 B2B North-America
B2B B2C

SEO Training bySession 2015/16
Misconceptions about Content Marketing
1.Create Great Content 2.Promoting Content 3.Traffic & Sales
● Adding Infographics
● At Least 1200 words
● Add 4-5 Images
● Great Insights for Customer
● Share on Facebook
● Tweet on Twitter
● Getting Some Backlinks
● Email to Subscribers
X%
Converted

SEO Training bySession 2015/16
Few Reasons Why Content Marketing Fails
Content Marketing without Documentation.
Content that does not help or gives insight.
Targeting Non-Efficient Audience.
Over Optimized Content Web Pages with Bad-UX
Focus of Content Marketing is Traffic/Sales not Trust
there are more...

SEO Training bySession 2015/16
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Pay attention at the back because our Birmingham-based SEO training courses are tailored to help you make the most of your internet marketing. This course provides business-focused expert SEO training in Birmingham and around the West Midlands. Delivered to you by Opace in Birmingham, we provide a range of practical workshop-based SEO, social media and internet marketing training courses for groups and on a 1:1 basis.

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Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

How To Navigate AI - The Future is Yours to Define - Tim Hayden

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

How American Bath Group Leveraged Kontent

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Etsy Marketing Guide - Tips For Selling Digital Products

kcblog21

PickUp_conversational AI_Capex, Inc._20240611

Shuntaro Kogame

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources. Key Takeaways: - You don't need a large team to start a content marketing program - A webinar program yields a "one-to-many" approach to content creation - Use partnerships and licensing to create new content assets

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

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Chapter 8 : SEO Content Marketing Strategy by Pagelocus.com

1. SEO Training by Search Engine Optimization Training Page Locus is a popular online website analysis and SEO tool which help SEO individuals, Agencies and Enterprise to manage their SEO Efforts.Page Locus also expertize in providing training to Digital Marketers and SEOs. Module 8 : Content Marketing Strategy for SEO What is Page Locus?

2. SEO Training bySession 2015/16 AIM of Module To gain basic understanding about What is Content Marketing? Some Content Marketing Stats Content Marketing interest 2005-2015 How Local SEO Works in 2015 Why We Need Content Marketing Strategy? Stats: B2B Vs B2C Content Marketing Channel Graph Stats: B2B VS B2C Content Type Marketed Distribution Stats: B2B VS B2C Content Marketing Goal Misconceptions about Content Marketing How Content Marketing Actually Works Few Reasons Why Content Marketing Fails Content Marketing Strategy Checklist

3. SEO Training bySession 2015/16 What is Content Marketing? Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action But.. Content Marketing may not be the correct way of marketing for all businesses.

4. SEO Training bySession 2015/16 Some Content Marketing Stats Only 37% of Marketers are effective at Content Marketing (Source) 94% of B2B Marketers are using Content Marketing (Source) 69% of Marketers are creating more content than previous year (Source) Only 27% of the Marketers have documented their Content Strategy (Source) 48% of Marketers publish Fresh Content daily or multiple times per week (Source)

5. SEO Training bySession 2015/16 Content Marketing Interest 2005-2015

6. SEO Training bySession 2015/16 Why We Need Content Marketing Strategy? Website Traffic AwarenessSales / Conversions Retention

7. SEO Training bySession 2015/16 Other Benefits of Content Marketing Better Organic Rankings Better Engagement with Target Audience Build up Natural Links Become Authoritative

8. SEO Training bySession 2015/16 Stats: B2B Vs B2C Content Marketing Channel Graph Content Marketing Benchmark 2014 B2B North-America B2B B2C

9. SEO Training bySession 2015/16 Stats: B2B VS B2C Content Type Marketed Distribution Content Marketing Benchmark 2014 B2B North-America B2B B2C

10. SEO Training bySession 2015/16 Stats: B2B VS B2C Content Marketing Goal Content Marketing Benchmark 2014 B2B North-America B2B B2C

11. SEO Training bySession 2015/16 Misconceptions about Content Marketing 1.Create Great Content 2.Promoting Content 3.Traffic & Sales ● Adding Infographics ● At Least 1200 words ● Add 4-5 Images ● Great Insights for Customer ● Share on Facebook ● Tweet on Twitter ● Getting Some Backlinks ● Email to Subscribers X% Converted

12. SEO Training bySession 2015/16 How Content Marketing Actually Works 1.Create Great Content 2.Promoting Content Builds Trust Brand Impression Positive Memory 3.Traffic Repeat Process (Trial & Test) Threshold Reached or Customer Needs ServiceX% PossibleConversion Threshold Reached or Customer Needs Service

13. SEO Training bySession 2015/16 Few Reasons Why Content Marketing Fails Content Marketing without Documentation. Content that does not help or gives insight. Targeting Non-Efficient Audience. Over Optimized Content Web Pages with Bad-UX Focus of Content Marketing is Traffic/Sales not Trust there are more...

14. SEO Training bySession 2015/16 Why you need the content marketing strategy? eg Traffic, Customer Acquisition Content Marketing Strategy Checklist 1.Goal 2.Who 3.Where 5.Experience 6.ROI Who are you targeting? Businesses, End User or Entrepreneurs Where are your Audience? Social Network, Search , Webinar, Blogosphere, local.. Who are the influencers? Wall Street, Bloggers, data, renowned personalities 4.Influencers How content will impact? Beautiful UI, Interactive, Meaningful insight, Simple.. Compare with other marketing? Eg SEM, Brand Advertizing etc..

15. SEO Training bySession 2015/16 We are glad to have you.. Please take a minute to fill this feedback form and help us improve our services. Next Module 2 : Off-Page SEO in Detail See you in next class..

Chapter 8 : SEO Content Marketing Strategy by Pagelocus.com

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