The document outlines SEO training by Page Locus, focusing on content marketing strategy and its importance for digital marketers. It provides statistics on content marketing effectiveness, reasons for failure, and offers a checklist for creating a successful content marketing strategy. The aim is to help marketers understand how to leverage content to attract audiences and drive profitable actions.

1. SEO Training by
Search Engine Optimization Training
Page Locus is a popular online website analysis and SEO tool which help SEO
individuals, Agencies and Enterprise to manage their SEO Efforts.Page Locus
also expertize in providing training to Digital Marketers and SEOs.
Module 8 : Content Marketing Strategy for SEO
What is Page Locus?

2. SEO Training bySession 2015/16
AIM of Module
To gain basic understanding about
What is Content Marketing?
Some Content Marketing Stats
Content Marketing interest 2005-2015
How Local SEO Works in 2015
Why We Need Content Marketing Strategy?
Stats: B2B Vs B2C Content Marketing Channel Graph
Stats: B2B VS B2C Content Type Marketed Distribution
Stats: B2B VS B2C Content Marketing Goal
Misconceptions about Content Marketing
How Content Marketing Actually Works
Few Reasons Why Content Marketing Fails
Content Marketing Strategy Checklist

3. SEO Training bySession 2015/16
What is Content Marketing?
Content marketing is a marketing technique of creating and distributing
valuable, relevant and consistent content to attract and acquire a
clearly defined audience – with the objective of driving profitable
customer action
But..
Content Marketing may not be the correct way of marketing for all
businesses.

4. SEO Training bySession 2015/16
Some Content Marketing Stats
Only 37% of Marketers are effective at Content Marketing (Source)
94% of B2B Marketers are using Content Marketing (Source)
69% of Marketers are creating more content than previous year (Source)
Only 27% of the Marketers have documented their Content Strategy (Source)
48% of Marketers publish Fresh Content daily or multiple times per week (Source)

5. SEO Training bySession 2015/16
Content Marketing Interest 2005-2015

6. SEO Training bySession 2015/16
Why We Need Content Marketing Strategy?
Website Traffic
AwarenessSales / Conversions
Retention

7. SEO Training bySession 2015/16
Other Benefits of Content Marketing
Better Organic Rankings Better Engagement with
Target Audience
Build up Natural Links
Become Authoritative

8. SEO Training bySession 2015/16
Stats: B2B Vs B2C Content Marketing Channel Graph
Content Marketing Benchmark 2014 B2B North-America
B2B B2C

9. SEO Training bySession 2015/16
Stats: B2B VS B2C Content Type Marketed Distribution
Content Marketing Benchmark 2014 B2B North-America
B2B B2C

10. SEO Training bySession 2015/16
Stats: B2B VS B2C Content Marketing Goal
Content Marketing Benchmark 2014 B2B North-America
B2B B2C

11. SEO Training bySession 2015/16
Misconceptions about Content Marketing
1.Create Great Content 2.Promoting Content 3.Traffic & Sales
● Adding Infographics
● At Least 1200 words
● Add 4-5 Images
● Great Insights for Customer
● Share on Facebook
● Tweet on Twitter
● Getting Some Backlinks
● Email to Subscribers
X%
Converted

12. SEO Training bySession 2015/16
How Content Marketing Actually Works
1.Create Great Content 2.Promoting Content
Builds Trust
Brand Impression
Positive Memory
3.Traffic
Repeat Process
(Trial & Test)
Threshold Reached or
Customer Needs ServiceX%
PossibleConversion
Threshold Reached or
Customer Needs Service

13. SEO Training bySession 2015/16
Few Reasons Why Content Marketing Fails
Content Marketing without Documentation.
Content that does not help or gives insight.
Targeting Non-Efficient Audience.
Over Optimized Content Web Pages with Bad-UX
Focus of Content Marketing is Traffic/Sales not Trust
there are more...

14. SEO Training bySession 2015/16
Why you need the content
marketing strategy? eg
Traffic, Customer Acquisition
Content Marketing Strategy Checklist
1.Goal 2.Who 3.Where 5.Experience 6.ROI
Who are you targeting?
Businesses, End User or
Entrepreneurs
Where are your Audience?
Social Network, Search ,
Webinar, Blogosphere, local..
Who are the influencers?
Wall Street, Bloggers, data,
renowned personalities
4.Influencers
How content will impact?
Beautiful UI, Interactive,
Meaningful insight, Simple..
Compare with other
marketing? Eg SEM, Brand
Advertizing etc..

15. SEO Training bySession 2015/16
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