2. Goals
Increase year round sales by
50%
Generate traffic flow to
Michael Kors website
Increase brand awareness
3. Inbound Marketing:
Social Media
Blog
Google AdWords
12 month campaign
Digital Strategy Overview
4. Target Market
Men and Women ages 25-54
Upper- middle class
Fashion forward, look for
luxury and quality
5. Budget
$20M for 12 months of advertising
$21,900/day Inbound Marketing
$32,800/day Google Adwords
This totals $19,965,500 with $34,500
for extra promotion or room to grow
6. Inbound Marketing:
Blog
Educate consumers on the brand
Includes links to social media sites
Promotional giveaways
Attract new visitors to the website
Use SEO to optimize posts
Goal : Top of search page
7. Inbound Marketing:
Social Media
Build a relationship with consumers
and brand
Facebook, Twitter, Instagram
Increase engagement
Gain feedback
Interact with followers