Marketing on STP Analysis on j &j

1. Market Penetration (Existing
Markets, Existing Products)
This involves
increasing market share
within existing
markets. For example,
Johnson & Johnson could
increase marketing
efforts or introduce
promotions for their
existing product lines
to boost sales in the
Indian market
Product Development
(Existing Markets, New
Products)
This strategy entails entering new
markets with existing products.
Johnson & Johnson might explore
new geographical areas within
India or target different consumer
segments to expand their reach.
Market Development (New
Markets, Existing Products)
This involves developing new
products for the existing
market. Johnson & Johnson
could innovate by introducing
new formulations or product
variations tailored to the
Indian consumer's preference
Diversification (New Markets,
New Products)
This is the most risky
strategy, involving
introducing new
products to new
markets. Johnson &
Johnson could diversify
by launching entirely
new product lines or
sub-brands that cater
to specific needs in
the Indian market.
MARKET------->
PRODUCT----->

2. the johnson
and johnson
follows
product
development
more other
than three

3. STP ANALYSIS OF JOHNSON &
JOHNSON
J&J Consumer Goods, a division of Johnson & Johnson, is
a leading manufacturer and marketer of a wide range of
healthcare and personal care products. To develop
effective marketing strategies, J&J can utilize an STP
analysis to segment their target market, define their
positioning, and tailor their communication channels.

4. J&J Consumer Goods, a division of Johnson & Johnson, is a
leading manufacturer and marketer of a wide range of
healthcare and personal care products. To develop effective
marketing strategies, J&J can utilize an STP analysis to
segment their target market, define their positioning, and tailor
their communication channels.
Segmentation (S): J&J targets a broad audience by
demographics (age, income, location), psychographics (health-
conscious, busy, value-driven), and needs (relief, prevention,
well-being).
Targeting (T): Focus on high-potential groups like new parents,
health-conscious adults, and cost-effective shoppers.
Positioning (P): Craft specific messaging for each segment.
Examples:
• New parents: Trusted, gentle essentials for your baby.
• Health-conscious adults: Your partner in proactive
healthcare.
• Cost-effective shoppers: Quality you can trust, at
STP ANALYSIS OF JOHNSON & JOHNSON