Running Head: BUSINESS PROPOSAL 1 Business Proposal Name Institution Business Proposal Small Business Start Up – Idea Proposal A business plan primarily is statement, which is formal that details the various sets of the business goals and objectives, the fundamental aspects that are attainable as well as the roadmap on attaining these noble goals. Thus, a business plan mainly defines the business, it identifies the business goals and it serves as the business’s resume. It assists in the allocation of the resources effectively. It handles any unforeseen complications and it acts as a roadmap by right decisions on the business’s operations can be derived from. It is worth noting that a proper business plan has various timeframes. The opportunity type I chosen for this particular assignment is the C-type, which involves coming up with a unique innovation in an already existing product market (McKeever, 2012). The idea-proposal is to come up with new unique soft drinks that will have new design, as well as aggressive advertising will have to be done in order to penetrate the market. This business plan is strongly informed by the feasibility that had initially been conducted and it clearly outlines on the utilization of the focus strategy for the business since this business will only target a restricted market segment. This idea-proposal mainly targets a niche market, which is the middle-class because this target market tends to be classy and have a unique taste of life. Therefore, this idea-proposal will ensure to come up with unique soft drinks that will have a new design that eventually shall be attractive to this class of people. Since this class is very choosy in what they buy, the soft drinks that will be developed shall ensure to meet their special tastes as well as establish a strong marketing strategy in order to penetrate this target market (Finch, 2013). However, the soft drinks will not easily develop into powerful brands immediately but through proper marketing strategies as well as advertisement will enable the soft drink brands to be popular immediately. One of the marketing strategies to be used by this idea-proposal involves coming up with a special attractive bottle that is different from any other drink in the market. When a person is holding a drink, there is a unique way that the hands holds the bottle and from the market research conducted, it showed that this factor has not being considered and the bottle lining of the bottles currently in the market are smooth. Thus, this idea-proposal will ensure that the new soft drinks are packaged in attractive bottles, which consider how the hand holds the bottle and it will have a rough lining to ensure the bottle cannot slip from the hand and fall due to the grip proved by the new bottles. The new soft drinks will have exotic tastes with different flavours in order to provide variety that is specifically for the middle-class people and the new soft drinks will be d ...

1. Running Head: BUSINESS PROPOSAL
1
Business Proposal
Name
Institution
Business Proposal
Small Business Start Up – Idea Proposal
A business plan primarily is statement, which is formal that
details the various sets of the business goals and objectives, the
fundamental aspects that are attainable as well as the roadmap
on attaining these noble goals. Thus, a business plan mainly
defines the business, it identifies the business goals and it
serves as the business’s resume. It assists in the allocation of
the resources effectively. It handles any unforeseen
complications and it acts as a roadmap by right decisions on the
business’s operations can be derived from. It is worth noting
that a proper business plan has various timeframes. The
opportunity type I chosen for this particular assignment is the
C-type, which involves coming up with a unique innovation in
an already existing product market (McKeever, 2012).
The idea-proposal is to come up with new unique soft drinks
that will have new design, as well as aggressive advertising will
have to be done in order to penetrate the market. This business
plan is strongly informed by the feasibility that had initially
been conducted and it clearly outlines on the utilization of the
focus strategy for the business since this business will only
target a restricted market segment. This idea-proposal mainly
targets a niche market, which is the middle-class because this
target market tends to be classy and have a unique taste of life.

2. Therefore, this idea-proposal will ensure to come up with
unique soft drinks that will have a new design that eventually
shall be attractive to this class of people. Since this class is
very choosy in what they buy, the soft drinks that will be
developed shall ensure to meet their special tastes as well as
establish a strong marketing strategy in order to penetrate this
target market (Finch, 2013).
However, the soft drinks will not easily develop into powerful
brands immediately but through proper marketing strategies as
well as advertisement will enable the soft drink brands to be
popular immediately. One of the marketing strategies to be used
by this idea-proposal involves coming up with a special
attractive bottle that is different from any other drink in the
market. When a person is holding a drink, there is a unique way
that the hands holds the bottle and from the market research
conducted, it showed that this factor has not being considered
and the bottle lining of the bottles currently in the market are
smooth. Thus, this idea-proposal will ensure that the new soft
drinks are packaged in attractive bottles, which consider how
the hand holds the bottle and it will have a rough lining to
ensure the bottle cannot slip from the hand and fall due to the
grip proved by the new bottles. The new soft drinks will have
exotic tastes with different flavours in order to provide variety
that is specifically for the middle-class people and the new soft
drinks will be developed in accordance to the feasibility study
previously conducted that showed that this class prefer certain
tastes for their soft drinks (Finch, 2013).
Substantial amount of money will be used in advertising the
new soft drinks in order to make them popular and various
marketing activities will have to be undertaken in order to
ensure that the new soft drinks penetrate the market
successfully. This will be done through sponsorship of various
events, concerts, charity projects and market activations, which
attract the middle-class. This idea-proposal will endeavour to
create other new tastes and a natural line for its soft drinks in
strictly accordance to the changing tastes and preferences of the

3. middle-class (McKeever, 2012).
As for the sweet spot, this idea-proposal will adopt a method of
production that majors specifically on popularization and taste
in accordance to its target market. Strict adherence and
maintenance of these two noble aspects will enable the business
products to be popular since the various brands to be produced
will be known to be of high quality standards, which is integral
in attracting the middle-class people. These two key options
will positively affect both the customer and the business
(Pinson, 2008).
Here is the SWOT analysis, created for the soft drinks:
This idea proposal will also utilize other marketing strategies in
order to penetrate effectively the market fully and this includes
the use of USP (unique selling proposition), product pricing,
product promotion as well as establishment of a plan between
the guerrilla and traditional marketing tactics. This idea-
proposal will utilize the already mentioned niche target market
that the business will attract with its products and for the
pricing, it will not be an issue since the middle-class are
wealthy and all they care about is the class and taste of the
product which the business will strongly emphasize on when
producing its products. This idea-proposal will also draw a plan
to utilize both the guerrilla and traditional marketing tactics
such as press-magnet events, tradeshows, social media
marketing which includes Twitter and Facebook, online
advertising, print media and networking that attract the middle-
class. This idea-proposal is viable since the target market is less
risky to deal with as compared to the other target markets for as
long as the business is able to have the right products for this
particular class and this is the business’s fundamental function
(Pinson, 2008).
References
Finch, B. (2013). How to Write a Business Plan. London: Kogan
Page.

4. McKeever, M. P. (2012). How to write a business plan.
Berkeley, CA: Nolo.
Pinson, L. (2008). Anatomy of a business plan: A step-by-step
guide to building the business and securing your company's
future. Tustin, CA: Out of Your Mind & into the Marketplace.
Introduction to Social Work
SOCW 2361
Service Learning Assignment
Guidelines:
· Address each part of each question.
· Include the question number and the question.
· Follow each question with brief narrative responses.
· Keep questions and responses in order and do not overlap
responses.
· Provide a heading and reference page as appropriate to
identify sources of information (agency websites, agency
brochures, interview, policy and procedure manuals, etc.).
1. Provide a brief description of the agency. Include the
name of the agency, address, phone number and contact
person.
2. What specific needs does the agency attempt to meet?
How does the agency identify these needs (observations, client
surveys, existing research, etc.)?
3. How do clients initially learn the agency has services to
help them meet their needs (i.e., referrals, commercials, word of
mouth)? Are the clients voluntary or involuntary (court-
ordered)?

5. 4. What are the stated goals and objectives of the agency?
Are the goals and objectives clearly defined? From your
perspective, are they reasonable? When members of the
staff were interviewed, were they able to articulate the
agency goals and objectives? How does the agency measure
the effectiveness of its program(s)?
5. What are the demographics (age, sex, social economic
status, and ethnicity) of the population(s) served? About how
many people does the organization serve (tens, hundreds,
thousands)? What geographic area(s) is/are served? Are the
demographics of the agency’s workforce representative of the
clients it serves? What languages are spoken by the agency
staff?
6. What is the agency’s specific written policy for managing
its clients’ confidential information? Are there circumstances
when confidentiality can be breached? If so, explain. During
the interview, was the agency staff able to articulate the
agency’s policy on confidentiality?
7. What services does the agency provide? Does the agency
provide outreach services? If so, how are outreach services
conducted?
8. What are the eligibility criteria? Do the agency clients
have to pay any fees? If so, how much are the fees?
9. What types of human services workers are employed at the
agency? What are the requirements (education, degree,
certificates, licenses, experience, etc.) for each human service
worker position?
10. Does the agency have a cultural diversity training program

6. for its workers? Describe the content of the cultural diversity
training program. Is this diversity training adequate? If
not, why?
11. What is the agency’s funding source(s)? List funding
sources in order of the size of each source’s contributions?
What requirements does the funding source place on the
agency?
12. What guidelines, laws, requirements, or restrictions are
placed on the agency by Federal, State or local governments in
its day to day delivery of services and operations?
Introduction to Social Work
SOCW 2361
Service Learning Mid-Term Assignment
Grading Rubric
100 possible points

7. Due date: Thursday, March 30, 2017
Points
Questions
Points Earned
7.5
1. Provide a brief description of the agency. Include the name
of the agency, address, phone number and contact person.
7.5
2. What specific needs does the agency attempt to meet? How
did the agency identify these needs (observations, client
surveys, existing research, etc.)?
7.5
3. How do clients initially learn the agency has services to help
them meet their needs (i.e., referrals, commercials, word of
mouth)? Are the clients voluntary or involuntary (court-
ordered)?
7.5
4. What are the stated goals and objectives of the agency? Are
the goals and objectives clearly defined? From your
perspective, are they reasonable? When members of the staff
were interviewed, were they able to articulate the agency goals
and objectives? How does the agency measure the effectiveness
of its program(s)?

8. 7.5
5. What services are provided by the agency? What are the
demographics (age, sex, social economic status, and ethnicity)
of the population(s) served? About how many people does the
organization serve (tens, hundreds, thousands)? What
geographic area(s) is served? Are the demographics of the
agency’s workforce representative of the clients it serves?
What languages are spoken by the agency staff?
7.5
6. What is the agency’s specific written policy for managing its
clients’ confidential information? Are there circumstances
when confidentiality can be breached? If so, explain. During the
interview, was the agency staff able to articulate the agency’s
policy?
7.5
7. Does the agency provide outreach services? If so, how are
outreach services conducted?
7.5
8. What are the eligibility criteria? Do the agency clients have
to pay any fees?
7.5
9. What types of human services workers are employed at the
agency? What are the requirements (education, degree,
certificates, licenses, experience, etc.) for each human service
worker position?
7.5

9. 10. Does the agency have a cultural diversity training program
for its workers? Describe the content of the cultural diversity
training program. Is this diversity training adequate? If not,
why?
7.5
11. What is the agency’s funding source(s)? List funding
sources in order of the size of each source’s contributions?
What requirements does the funding source place on the
agency?
7.5
12. What guidelines, laws, requirements, or restrictions are
placed on the agency by Federal, State or local governments in
its day to day delivery of services and operations?
10
Heading and reference page, 12 point font and 1” margins/ rules
of grammar and punctuation followed / spelling correct.
Student: _____________________________ Total Points:
___________________
1