The document discusses popular topics in business and marketing, including how social media is impacting the customer experience, measuring the effectiveness of ad spend, and issues with Facebook and consumer trust. It asserts that companies need a strategy focused on organizing around the customer experience using software built for that purpose. Social advertising is heavily concentrated on Facebook, with most spent through native social tools, and consumer trust issues are an ongoing responsibility for companies.

1. The Path Forward
Rod Favaron, CEO Spredfast, @rodfav

2. 2

3. What are the
popular topics
these days?

4. 1. How social is
impacting the
customer
experience
What are the
popular topics
these days?

5. 1. How social is
impacting the
customer
experience
2. Is my Ad spend
working
What are the
popular topics
these days?

6. 1. How social is
impacting the
customer
experience
2. Is my Ad spend
working
3. Facebook , privacy
and consumer trust
What are the
popular topics
these days?

7. The Customer Experience

8. Functional = Dysfunctional

9. Our strategy asserts a new normal.
Software built for the customer experience.
Allowing a company to organize around the customer.

10. Social Ad Performance

11. $9/10Of social advertising
spend is going to
Facebook
11

12. ~85%Of all social advertising
spend is executed
through native social
network tools
12

14. Consumer Trust

16. Responsibility

17. 14Years

18. 115Years

19. 19