The mHealth Alliance seeks to leverage mobile networks and devices to improve health outcomes in underserved communities. It works to co-develop and deploy innovative, interoperable mHealth solutions that adhere to open standards and architectures. The Alliance aims to address issues like evidence gaps, fragmentation across stakeholders, and developing sustainable business models. It focuses on the maternal-newborn continuum of care through initiatives like the Maternal-Newborn Mobile Initiative. The goal is to transform health systems and drive innovation in a way that plans for scale and long-term processes from the start.

1. Mobilizing Innovation for Global Health Jody Ranck, DrPH Director of Thought Leadership, Policy and Advocacy www.mHealthAlliance.org

3. Value Chain Analysis

4. Research, Monitor & Eval.

6. Co-Deployment70% of mobile phones are in emerging economies – and that continues to climb fast - ITU 2010 Credit: DataDyne.org Launched in 2009 and supported by a partnership of the United Nations Foundation, the Rockefeller Foundation, Vodafone Foundation, the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), and the GSM Association www.mHealthAlliance.org

7. Where We Fit Mobility GSMA/CTIA ITU Open Mobile Consortium Vodafone, Airtel MTN, others Samsung, Nokia, Ericsson, Qualcomm, others MobileActive mHealth Alliance Private Public Continua Health Alliance World Health Organization Health IT Companies Apollo Hospitals, Discovery, others National Health Departments OpenMRS J&J, Pfizer, Kaiser Permanente, others International Development Groups Health

8. MHA principles Open standards Open architectures Interoperable Agnostic on open source/proprietary Eco-system of partners– public and private Access to care, low-resource contexts

9. Problems we’re solving for Evidence Base Enabling Environments Fragmentation Stakeholders along the continuum of care Business Model development---integration with other verticals, eg. mFinance Connecting unmet needs with developers of solutions---user-led design

10. Eco-systems for Sustainable Biz Models Network Facilitation Model- Christensen Telcoms Ministries of Health, Private Sector Health Employers Insurance, micro-insurance

11. Entry Point Maternal-Newborn Mobile Initiative Continuum of Care Value Chain Analysis National Stakeholder Groups Who is doing what, where? Communities of Practice, Evidence base

12. MMI- Continuum of Care & Support Education & Awareness Diagnostic & Treatment Support Administration & Training Supply Chain Management Finance & Payments Monitoring & Evaluation Provider Continuum of Support

13. Health System Transformation Diagonally Driven Innovation Beyond another vertical Design for scale from the beginning Big picture with an eye for long-term processes

14. Enabling Environments mHealth Policies: privacy, security, data policies Intersections with Verticals, eg. mFinance Capacity Building Evaluation Indicators/standards and evidence base commons

16. HUB aggregates and amplifies existing content, and enables new cross-cutting communities of practice through discussion boards, work spaces, interactive registries of projects and technology, and messaging

17. HUB facilitates idea exchange and spurs dialogue between the diverse constituencies that need to connect: health practitioners, implementers of health information initiatives, government leaders, NGOs, donors, international organizations, the private sector, and the people they serve.

18. HUB is a tool for the global community, a project of the mHealth Alliance, the Health Metrics Network and a growing list of partners and participants. HUB:HealthUnBound