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Mobilehealth2011 - Swiader
1. Bedsider: Re-branding
Birth Control
What Really Works When Mobile is
Part of a Multi-touchpoint Ecosystem
Mobile Health 2011
Lawrence Swiader,
The National Campaign to Prevent
Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
2. What the %$#& is
going on out there?
The National Campaign to Prevent Teen and Unplanned Pregnancy
3. We looked to reduce
unplanned pregnancy.
We came back with
stories about better sex.
The National Campaign to Prevent Teen and Unplanned Pregnancy
10. It hadwebsite, a YouTube page, social media, TV,
to be a system.
Bedsider is: a
UGC, a loyalty program, contests, print products, Frisky
Fridays emails, health care provider training, and a health
care provider sales force.
The National Campaign to Prevent Teen and Unplanned Pregnancy
15. What doesnβt were not
Stressing mobile networks that
work.
set up for fail-proof delivery.
The National Campaign to Prevent Teen and Unplanned Pregnancy
16. What does work.
The National Campaign to Prevent Teen and Unplanned Pregnancy
17. Results.
!
The National Campaign to Prevent Teen and Unplanned Pregnancy