Presentation by Julie Greenberg, Bobbie LaPorte and Karen Colligan at the Cardea Women's Center Women's Forum on September 26, 2009. The Career Advancement and Transition session.

1. Women’s Economic Forum:
Opportunities for Weathering the Storm
-Cardea Center for Women
Career Advancement and
Transition Session
September 26, 2009
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2. Career Advancement & Transition
Session
Presenters:
Bobbie LaPorte, RAL & Associates
Karen Colligan, PeopleThink
Julie Greenberg, Jobnob.com
Facilitator: Mariah Cherniss
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3. -Bobbie LaPorte, RAL & Associates
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4. What’s Happening Now?
We are in an extended, broad-based
recession
Jobless recovery – with many jobs going
away
Many professionals in extended search;
no active career management
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5. What Are Your Options?
Keep doing the same thing
Give up – retreat and retrench
Take charge of your career – change
equals opportunity
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6. Keys To Reset & Recharge Your Job
Search
Be Very Clear On Your Goals
What are your skills, interests, motives
and values regarding work?
What company culture and setting is
the best fit for you?
What is the value of your experience
and expertise to employers i.e., your
“sweet spot
Goal – two to three job targets
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7. How do you go about this?
Take time to reflect, assess and inventory
your skills and experience
Tell the story of your career to date
Catalogue your accomplishments: your
personal “highlight reel”
Research industries, companies for the best
“fit”
HAVE FUN WITH THIS!!
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8. It’s Not About You!
Look to family and friends for support
Get involved in your community
Be grateful for what you have – the
“tipping point”
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9. It Is About You!
Stay healthy; take care of yourself
Take time out for yourself; your job
search cannot be 24/7
“Being” vs. “Doing” time
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10. Copyright by Randy Glasbergen, www,glasbergen.com
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11. And This Too Shall Pass…
Consider this time in the overall “big
picture” of your career
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12. -Karen Colligan, PeopleThink
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13. First Things First…
How much time will you devote to your job search?
Make a plan:
How many hours per week?
What strategies will you use?
How will you measure?

14. How?
1. Network
2. Target Market
3. Resume/Bio
4. Informational interviews
5. Search Firms
6. Social Networking Sites

15. Network
Networking is the #1 job search technique.
Get your message out.
That means…get out of the house and away from your
computer.
Make a list of people in your network:
Friends, relatives, co-workers (past and present),
business/professional associates, alumnae,
organizations.

16. Network
Network List:
Place them in contact order – Tier 1, Tier 2, Tier 3
Reach out to your network and provide them a
clear and concise message of the target
opportunity you are looking for.
Tell everyone you know and always ask “Do you
know someone else I should speak with?”

17. Target Market
What market segments are you interested in?
List the companies within those market segments
Potential position/function/role
Plan approach

18. Resume/Bio
Be certain your resume/bio is:
Focused, attractive, correct (no spelling or grammar
errors), concise and achievement-oriented.
It should be forward-looking, highlighting skills and
accomplishments that demonstrate your ability to
perform your target position.

19. Informational Interviews
Make a list of “Areas of Interest” that you might want
to pursue.
Determine if you or someone in your network can
connect you to a person in that industry/company.
Set up a 30 minute conversation.
Be prepared – Be on time – Send a thank you note.

20. Search Firms
This is one piece of your job search plan.
Get recommendations from colleagues and friends.

21. Social Networking Sites
Linked-In
Profile
Recommendations
Research companies and jobs
Facebook
Be careful about information you post.

22. What’s Next?
1. Focus
2. Make a job search plan
3. Maintain a consistent activity level
4. Get out of the house and away from your computer
5. Stay positive

23. Last…and not least…
Tell everyone you know that you are looking for work.
Help them to help you…

25. Thank You…
Karen Colligan
415.440.7944
kcolligan@peoplethink.biz
www.PeopleThink.biz

26. -Julie Greenberg, Jobnob.com
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27. What Do You Do?
• Finance
• Accounting
• Legal
• Graphic/UI Design
• Engineering
• HR/Administration
If you are looking for Welcome to
a job or a promotion Sales & Marketing!
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28. The Interview (aka: the sale)
There are 2 questions the interviewer is trying to
answer:
1. How can this person help me and my company?
2. Do I want to work with this person?
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29. Acing The Interview
Be Prepared!
Do research on:
The company: what issues is it having
Know why you are interviewing at THAT company for THAT
job
Practice:
Do mock interviews with friends (reverse roles!)
Ask thoughtful questions
The best person for the job is NOT the one who gets it-
the best sales person does! 29

30. Negotiating Salary
Closing the sale
Know your partner & the times
Just because the economy is bad
does NOT mean you shouldn’t
negotiate
This is a negotiation
It’s not just about the salary
Men are 4x more likely than
women to negotiate
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31. Salary Resources (old school)
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32. Salary Resources (what’s new)
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33. To the Future!
• Stay positive & be creative
• Get organized & get out
there
• After you get a job, continue
to network and build your
brand
• Give back & help others
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