TPC (www.theperformancecoach.com) is a leading leadership development consultancy with 14 offices around the world. We coach, train, facilitate, and consult individuals, teams and organisations to support them becoming even better leaders. We are now hiring a Global Marketing Manager to develop, roll-out and streamline international marketing efforts. Are you, or do you know someone who could be, our new colleague? Contact Tom van Dyck, Managing Partner at TPC Belgium, at tom.vandyck@theperformancecoach.com. Thank you.

1. Global Marketing Manager

2. The Vision and the Ambition
• Beginning of 2016, TPC defined its 2020 plan / ambitions
• One of the key ambitions by 2020 is to develop a global brand, which enables TPC to be
positioned as a preferred partner for leadership consulting and leadership development solutions
for multinational organisations
• Working with a vast majority of international Key Accounts
• To achieve this ambition, one of the key elements is to develop global marketing activity
driven by a global Marketing Manager

3. Job Description
• Internal & External contacts:
– Reporting line: managed by ‘Chair’, hosted by Local country, given direction by Marketing Steering
Committee
– Working closely with Marketing Representatives within Local offices and Steering Committee
– Supporting International Steering Committee to identify and co-ordinate with/ manage Marketing Suppliers
– Location: Near by a TPC “office”
• Global & Local / Brand Guidelines & Content:
– Establishing and managing the boundary between global and local activity through brand guidelines co-
ordination
– Implementing and further developing global brand guidelines
– Co-ordinating global marketing messages and content, supporting and driving new digital content
• Analysis:
– Targeting global marketing analysis/ activity in support of Steering Committee
• Market analysis to identify opportunities (sales,…) in line with strategy
• ‘Owning’ and managing global database
• Campaigns & ROI for developing Sales:
• Advisor for Local offices and drawing marketing ideas and campaigns to share across offices, in order to develop
sales.
• Generating targeted global campaigns (including social media)
• Offline activities (identifying global needs and opportunities and implementing programmes for PR/ events/
printed material)

4. Requirements
• Hard skills:
– >6/7 years of experience
– Proven experience in global digital & direct marketing & communication (>3/4 years of experience)
– Robust experience of blogging and social media optimisation
– Proven track record in emerging organisations and international organisations
– Understanding of HR or consulting field or professional services (desirable)
– Interest in people development
– Balance of logical and verbal skills – creative and making things happen
• Soft skills:
– Self starting, self motivated and proactive
– Conscientious (walks the talk)
– Excellent virtual communicator, ability to network
– Effective at winning ‘hearts and minds
– Drive
– Ability to convince
– Ability to influence
– Credible – to precise
– Entrepreneurship
– Agile
– Ability to structure
– Creativity
– Result oriented / track-record minded
– Mature outlook

5. Additional information
• Languages:
– (close to) native English speaker
• Type of contract:
– Freelancer (preferred). Might turn into employment.
• Measurement
– Return on investment through generation of global clients
– Deliverables, KPIs