This document describes a marketing coordinator job in Sweden for Hitachi Data Systems. The role involves designing and executing lead generation campaigns across various Hitachi business initiatives to generate qualified sales leads. Key responsibilities include managing PR agencies, fostering relationships with partners and sales teams, analyzing marketing ROI, and supporting major product launches. The ideal candidate has a marketing degree, Swedish language skills, 2+ years of B2B marketing experience, and can manage projects and budgets.

1. JOB DESCRIPTION
Job Title: : Marketing Coordinator, Sweden
Reporting To : Northern, CEE & RCIS Regional Marketing Leader
Direct Reports : 0
Deputy : None
Document No. :
Approved by : Nick Laurence
Date : 20th Sept 2010
Established in 1910, Hitachi is one of the world’s largest global technology companies with annual
revenues of over 100 billion dollars and employing more than 380,000 employees worldwide. Hitachi
Data Systems, headquartered in California, is an IT company and the Hitachi focal point for storage
infrastructure solutions, storage management software and storage consulting services. Hitachi Data
Systems conducts business through direct and indirect channels in the public and private sector in
over 170 countries and regions. With a reputation for technology excellence and reliability, many of
the world’s largest companies have come to rely on Hitachi Data Systems solutions to store, manage
and protect their business critical data.
JOB PURPOSE:
An essential part of the EMEA Field Marketing team, this role is to design, develop and drive lead
generation campaigns for Hitachi Data Systems core business initiatives in Sweden with the objective
to generate qualified sales pipeline for the region. This is an exciting role for a young self motivated
marketer who is looking to join a fast moving, dynamic and international sales driven company. The
candidate will need to be energetic and up for the challenge, this opportunity will provide the
successful applicant with the opportunity to further develop their marketing capabilities using all
elements of the marketing mix.
JOB FUNCTIONS:
• Execute lead generation campaigns across all of Hitachi Data Systems major business initiatives
such as File Services, Data Protection, Modular Solutions and Storage Economics.
• Increase qualified sales pipeline through lead generation for both the direct and indirect sales
organisations.
• Manage the local PR agency to ensure effective media campaigns are in place to increase share
of voice and brand awareness across a variety of relevant topics.
• Work closely the Sweden sales teams to ensure sales and marketing alignment.
• Foster strong relationships with key channel partners to drive lead generation activities.
• Build an understanding of the local market to determine the marketing plan to meet local business
objectives.
• Maintain program effectiveness by measuring ROI on all investments (CDF, SDF, Global, Local,
MDF) documenting and conducting post analysis/evaluation on all campaigns using the
ROI/Metrics tool as standard.
• Foster strong working relationships with key country personnel such as local country management
channel sales teams and other key local stakeholders across Sweden.
• Manage the marketing budget at the country level making sure investments are in line with
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2. expected growth areas and are spent according to plan.
• Foster good relationships with peers in the EMEA Marketing Team. Share ideas and take
responsibility for driving marketing success across Sweden and the rest of Northern Europe
region.
• Support major product announcements with marketing plans and activities to drive awareness and
lead generation across Sweden, making sure that all Tier 1 and Tier 2 launches are supported
effectively.
• Work with the local sales teams and channel partners to identify and produce customer success
stories.
WHAT CANDIDATE CAN EXPECT:
• Supportive, friendly and professional working environment
• Travel across Sweden, and sometimes EMEA
• Opportunities to develop career
PRIMARY SKILLS QUALIFICATIONS
• Academic background (University) in Marketing or business related degree.
• Foreign language skills are beneficial (Swedish mother tongue, and a good understanding of
any of the following: English, other Nordic languages.
• Excellent communications skills, creative problem solving skills, ability to work effectively across
functional groups - both written and spoken English
• Good team player
• Well organised, adaptable and a clear thinker
• Able to multi-task several projects at one time
• Willingness to accept responsibility and drive change
• Drive, ambition and ability to learn quickly
• Innovative and creative!
• Comfort in challenging others and promoting a point of view
• Ability to use own initiative
• Strong negotiation and budget/financial management skills
• Understanding of and ability to articulate technology solution messages
• PC literate with software such as Excel, PowerPoint, Outlook and Word
PRIMARY EXPERIENCE QUALIFICATIONS
• Proven successful marketing execution skills are essential
• Demonstrate understanding of marketing discipline and marketing mix including audience
targeting and marketing vehicles
• 2+ years of experience in marketing/B2B marketing, preferably in High-tech organisation
• Demonstrate ability to be accountable for project management including budget
management
• Experience in working with and managing external agencies
Accepted:
Signature: ___________________________________
Print Name: ___________________________________
Date: __________________________________
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