2. 1. Attitude regarding the journalistic product
Dependent Measures:
Innovation: contents add something new to the information they know
Adequation: coherence between content and the medium (web)
Expectations: predisposition to interact with contents
2. Perception of theme comprehension
3. Satisfaction
comprehension perception: the news is understood
contextual perception: the theme has been sufficiently explored
Research question:
Do readers value the use of hypertext in news?
3. Participants: 50 students from the University of Beira Interior
Data analysis: Statistical tests (student´s t, variance analysis, and chi-
square tests) were used and with the support of SPSS
Procedure: Two news with the same textual content:
1
Written following the inverted
pyramid technique and in the
lead the six fundamental
questions were answered: who,
what, when, why, and how.
Text groups separated by a title.
2
First text answering the six fundamental
questions. The information which in the
first version was presented in texts
separated by a title, was here replaced by
information groups linked through words
inserted in the lead text.
6. Significant differences in the innovation item (t(46)=-3,542, p<0,001)
In both cases hypertextual group presented higher levels
Significant differences in the adequation item (t(46)=-3,542, p<0,001)
Findings
impact on attitudes
7. impact on compreension
Significant differences in comprehension
Hypertextual group presented higher levels of comprehension perception
Findings
8. impact on satisfaction
Differences in predisposition between groups were also identified
The group which read the hypertextual news presented higher levels of
satisfaction
Findings
9. 1.HYPERTEXTUAL writing has a significant impact on attitudes, on
comprehension perception, and on the satisfaction levels of readers of web
news.
conclusions
2.Journalism needs new answers: 5 W’s and 1 H in webjournalism
WHEN to publish (immediately on the web, not on the next paper edition)
WHICH kind of content to link (need of a multimedia grammar)
HOW to link (in-text links, not on a menu)
WHAT can we do with so much information (new paradigm)
WHERE to link (words with a strong semantic connection)
WHO is the important one (reader, not the journalist)
10. Thank you
9th International Symposium on Online Journalism
UT Austin, April 5, 2008
jc@ubi.pt
http://www.labcom.pt
11. + information- information
What
Who
When
Where
+ Why
+ What
+ When
+ Where
+ How
+ Who
+++
+++
external
archive
external
archive
external
archive
external
archive
external
archive
archive
external
Why
How
BASE
UNIT
EXPLANATION
LEVEL
CONTEXTUALISATION
LEVEL
EXPLORATION
LEVEL
TumbledTumbled
PyramidPyramid
