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From Student Journalists to
News Entrepreneurs:
A Case Study of Technically
Media
International Symposium on Online Journalism
Austin, TX – April 20, 2012
Mark Berkey-Gerard
Assistant Professor, Rowan University
Twitter: @mabege
Technically Media
Founded in 2009 by three
Temple U. grads
Media consultancy for
business, news and
nonprofits
Publishes Technically
Philly, a regional
technology blog in
Philadelphia
Sean Blanda, Brian James Kirk, and Christopher
Wink. Photo by Colin Lenton
Technology blog covering local:
• startups
• venture capital
• social media/web development
• digital access
• science, tech, engineering and math education
• technology-related local government policy
•25,000 a month
•Employed in research, science, media, marketing, IT
•71% age 20-39
•63% earn $50K+ annually
•47% read daily
Readers
Technically Media:
Provides “editorial strategy” for businesses,
nonprofits and news organizations
Identifies audience conversions
Online publication where legal scholars, historians
and staff write about constitutional issues
Extend museum programming to digital platform
Adopt newsroom ethos and practices
National Constitution Center
April 23-28 - 65 tech events, 4,000 participants
Philly Tech Week
News Coverage Advocacy
Tools
51%
35%
12%
Consulting
Grants
Events
Ads/Job Board
Technically Media Revenue
Future:
Launch of Technically Baltimore (Summer
2012)
Membership model
Staff transitions
Why Study Technically Media?
• “Prototype plucked from an entrepreneurial
journalism textbook”
• Profitable without outside investment
• Bridge the gap between research and classroom
• Evidence of entrepreneurial capacities
Entrepreneurial Capacities (Gibb)
1. Opportunity seeking
2. Initiative taking
3. Ownership of a
development
4. Commitment to see
things through
5. Personal locus of
control
6. Intuitive decision
making
7. Networking capacity
8. Strategic thinking
9. Negotiation capacity
10. Selling/persuasive
capacity
11. Achievement
orientation
12. Incremental risk
taking
RQ1: Knowledge and skills?
• Newsroom
• Publishing
• Consulting
• Grants
• Event Planning
• Small Business
RQ2: Acquire knowledge and skills?
• Implementation of existing ideas
• Student publication, internships, entry-level jobs
• Reporting as a pathway to business knowledge
• Creating forums for sharing knowledge
(BarCamp News Innovation)
RQ3: Key entrepreneurial capacities?
• Initial launch
• Beyond advertising
• Journalistic values as a product
• Event funded online news publication
• Expanding to additional markets
RQ4: Implications for J education?
• Training for jobs that do not exist
• Opportunities to build publications and tools
• Testing products
• Entrepreneurial projects as gateway to
traditional employment
Conclusions
1. Entrepreneurial by necessity
2. Limits of skill-based education
3. Build on existing strengths of journalism
programs
4. Accelerator vs. Venture Capital approach
5. Create forums for sharing knowledge and
information

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Berkey gerard

  • 1. From Student Journalists to News Entrepreneurs: A Case Study of Technically Media International Symposium on Online Journalism Austin, TX – April 20, 2012 Mark Berkey-Gerard Assistant Professor, Rowan University Twitter: @mabege
  • 2. Technically Media Founded in 2009 by three Temple U. grads Media consultancy for business, news and nonprofits Publishes Technically Philly, a regional technology blog in Philadelphia Sean Blanda, Brian James Kirk, and Christopher Wink. Photo by Colin Lenton
  • 3. Technology blog covering local: • startups • venture capital • social media/web development • digital access • science, tech, engineering and math education • technology-related local government policy
  • 4. •25,000 a month •Employed in research, science, media, marketing, IT •71% age 20-39 •63% earn $50K+ annually •47% read daily Readers
  • 5. Technically Media: Provides “editorial strategy” for businesses, nonprofits and news organizations Identifies audience conversions
  • 6. Online publication where legal scholars, historians and staff write about constitutional issues Extend museum programming to digital platform Adopt newsroom ethos and practices National Constitution Center
  • 7. April 23-28 - 65 tech events, 4,000 participants Philly Tech Week
  • 10. Future: Launch of Technically Baltimore (Summer 2012) Membership model Staff transitions
  • 11. Why Study Technically Media? • “Prototype plucked from an entrepreneurial journalism textbook” • Profitable without outside investment • Bridge the gap between research and classroom • Evidence of entrepreneurial capacities
  • 12. Entrepreneurial Capacities (Gibb) 1. Opportunity seeking 2. Initiative taking 3. Ownership of a development 4. Commitment to see things through 5. Personal locus of control 6. Intuitive decision making 7. Networking capacity 8. Strategic thinking 9. Negotiation capacity 10. Selling/persuasive capacity 11. Achievement orientation 12. Incremental risk taking
  • 13. RQ1: Knowledge and skills? • Newsroom • Publishing • Consulting • Grants • Event Planning • Small Business
  • 14. RQ2: Acquire knowledge and skills? • Implementation of existing ideas • Student publication, internships, entry-level jobs • Reporting as a pathway to business knowledge • Creating forums for sharing knowledge (BarCamp News Innovation)
  • 15. RQ3: Key entrepreneurial capacities? • Initial launch • Beyond advertising • Journalistic values as a product • Event funded online news publication • Expanding to additional markets
  • 16. RQ4: Implications for J education? • Training for jobs that do not exist • Opportunities to build publications and tools • Testing products • Entrepreneurial projects as gateway to traditional employment
  • 17. Conclusions 1. Entrepreneurial by necessity 2. Limits of skill-based education 3. Build on existing strengths of journalism programs 4. Accelerator vs. Venture Capital approach 5. Create forums for sharing knowledge and information