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Mba Cb Perception 1.1

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GOEL'S WORLD
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Amity Business School MBA Class of 2010, Semester III Consumer Behaviour A parna Goyal
[object Object],[object Object]
Perception ,[object Object],[object Object],[object Object],Amity Business School
[object Object],ADVERTISING ANGLE TO PERCEPTION
Factor Shaping Perception is SENSATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Differential Threshold ,[object Object],[object Object]
[object Object],Weber’s Law
Marketing Applications of the JND ,[object Object],[object Object],[object Object]
Subliminal Perception ,[object Object]
Perceptual Process- MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]
EXAMPLES ,[object Object],[object Object],[object Object],[object Object],[object Object]
HEDONIC CONSUMPTION ,[object Object],[object Object]

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Mba Cb Perception 1.1

  • 1. Amity Business School MBA Class of 2010, Semester III Consumer Behaviour A parna Goyal
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Editor's Notes

  1. Amity Business School