This document outlines the tasks and assessment criteria for a unit on understanding the creative media sector. The unit aims to give students an understanding of the sector's industries and their ownership structures, as well as legal and regulatory issues. For assessment, students will produce a blog with three posts: 1) defining the structure and ownership of different media sectors and companies, 2) exploring ethical and legal constraints in the media, and 3) examining regulatory bodies and a controversial media case study. The blog posts will be assessed based on criteria ranging from basic descriptions to comprehensive explanations with examples.

1. 1
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title
JL01 - Unit 7 Understanding the Creative Media Sector Understanding the
Creative Media Sector - Partial
Start date 01/09/2014
Deadline 26/01/15
Assessor name Jo Lowes
Assignment title JL01 – Introduction to the Media Industry
Scenario
The media industries are expanding on a national and global level. Recruitment to the sector has
accelerated offering new professional opportunities. There are more people working in the media today
than in any other employment sector. Developments over the last two decades have also taken place
across the sector in response to technological changes, with a notable impact on media production,
distribution and patterns of employment. Other wider developments include deregulation and the debate
over the status and funding of public service broadcasting. The ongoing developments in digital media
technology are creating a highly mixed and competitive environment. All these developments will affect
those seeking employment in the media sector.
This unit aims to give you an understanding of the creative media sector. The unit covers the
sector’s industries and their ownership, and legal and regulatory issues.
You have been commissioned by the college to create a guide for students who are considering choosing
to study Media. For assessment of this unit you need to produce a blog with relevant information for the
creative media sector.
The blog posts will have the following titles:
Task 1 Structure and ownership of the media sector
Task 2 Ethical and Legal Constraints within the Media Sector
Task 3 Understanding the regulations of the media sector

2. 2
Tasks Grading Criteria Mapping
Task 1
Structure and Ownership of the Media Sector
 Working in groups of three learners take two companies each and
research their structure and ownership
 Individually learners prepare a power point defining the following
sectors: Sector: television, radio; film; animation; interactive media;
computer games; publishing; press; photo-imaging; advertising and
marketing
 Work to be added to your blog with the title Task 1 Structure and
ownership of the media sector
Unit 7
P1, M1, D1
Task 2
Ethical and Legal Constraints within the Media Sector
Introduction to ethical and legal constraints within the media sector.
Working on your blog:
 Learners produce a blog post on ethical and legal constraints defining
laws relating to media, eg Broadcasting Act 1990, Official Secrets Act
1989, Obscene Publications Act 1959, Films Act 1985, Video Recordings
Act 1984, Race Relations Act 1976, Human, Rights Act 1998, Licensing
Act 2003 (and later amendments); privacy law; copyright and
intellectual, property law; libel law
 Learners research ethical and legal constraints relevant to the media
industries
 Learners prepare a case study and power point presentation exploring an
ethical issue within the media industry (review and re write report,
keeping copies of each stage)
 All work to be added to your blog with the title Task 2 Ethical and Legal
Constraints within the Media Sector
Unit 7
P2, M2, D2
Task 3
Regulations of the Media Sector
Introduction to regulation of the media sector.
Working in the same groups of three learners research controversial media
products in the media industries considering:
 What was controversial about the products
 Who was involved in the controversies
 What the outcomes were
 learners produce a blog post on regulatory bodies in the different media
sectors.
 Prepare a case study exploring a controversial media product (review
and re write report, keeping copies of each stage)
 All work to be added to your blog with the title Task 3 Regulations of
the Media Sector
Unit 7
P3, M3, D3

3. 3
This brief has been verified as being fit for purpose
Assessor
Signature Date
Internal verifier
Signature Date
Unit 7: Understanding the Creative Media Sector
P1. describethe structure and
ownership of the media sector
[IE]
M1. explain the structure and
ownership of the media sector
with reference to detailed
illustrativeexamples
D1.comprehensively explain
the structure and ownership
of the media sector with
reference to elucidated examples
P2. describeethical and legal
constraints within themedia
sector
[IE]
M2. explain ethical and legal
constraints within themedia
sector with reference to
detailed illustrativeexamples
D2. comprehensively explain
ethical and legal constraints
within the media sector with
reference to elucidated examples
P3. describethe regulation of the
media sector
[IE]
M3. explain the regulatory issues
affecting the media sector with
reference to detailed illustrative
examples
D3. comprehensively explain the
regulatory issues affectingthe
media sector with reference to
elucidated examples
P4. describeemployment
opportunities and job roles in
the media sector
[IE]
M4. explain employment
opportunities and job roles in the
media sector with reference to
detailed illustrativeexamples
D4 comprehensively explain
employment opportunities
and job roles in the media
sector with reference to
elucidated examples
P5 prepare personal career
development material using
basic formal language.
[RL]
M5 prepare carefully produced
personal career development
material usinggenerally
correct formal language.
D5 prepare personal career
development material to a quality
that reflects near professional
standards,consistently using
correct formal language.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.