1. Vibe Productions Assignment Brief
Unit Title Understanding the Creative Media Sector M/600/6681
Qualification BTEC Level 3 Diploma in Creative Media production Year 2
Start Date September 2012
Interim deadline 10th
December & 10th
March
Deadline Date 10th
June
Assessor Andrea Walter
Assignment Title Professional practices, legal constraints and ethical issues.
The purpose of the assignment is to: give learners an understanding of the creative media sector
in terms of ownership, legal and regulatory issues. Learners will also develop an understanding
of employment opportunities, working conditions and how to apply for work in the media
sector.
Scenario: You are applying for a job in the C&M sector and are preparing for an interview
which you have been briefed for. The company have asked you to demonstrate your
understanding of the industry by engaging in a debate at interview with your potential new boss
and the other candidates.
The Rules of the competition You must prepare yourself fully and articulate your
understanding confidently in a group situation. No prompts will be available to you except
questions.
Task 1: Presenting a debate: public service broadcasting vrs private ownership, multinationals and
independents. A PowerPoint presentation of the main issues surrounding these debates; different
students take up different roles. Issues surrounding licensing, product range, ownership, product
diversity and profitability.
This provides evidence for: LO1,2&3
Task 2: Each student is filmed as a reporter delivering news of a particular act or law relating to the
media.
This provides evidence for: LO2
Task 3: Working in groups of six, students present a proposal for an integrated authority which
covers all media regulating the whole of the industry with a code of practice having researched and
noted the main concerns of each body.
provides evidence for: LO3
Task 4: Working in the capacity of recruitment consultants, students will place a range of candidates
in jobs according to their cvs, qualifications, circumstances and personal behaviour.

2. This provides evidence for: LO4
Task 5: Writing a CV. Each student will complete a CV with a letter of application for a job chosen
from either national press, website or trade press.
This provides evidence for: LO5
Task 6: The ideal candidate scenario synoptic. Write a profile of the ideal candidate as an employer
for the media job of your choice. Provide images and ideas on how such a candidate would :
Interview;
Present themselves;
Dress; behave and talk.
This provides evidence for: LO5
Final assignment evidence: A personal website which demonstrates an understanding of the workings
of the media industries and an expression of interest in a particular area. It must include a CV, show
reel, examples of work and any references or testimonies the students may have alongside any other
relevant materials.
Assessment and grading criteria
In order to pass this unit, the evidence that the learner presents for assessment
needs to demonstrate that
they can meet all the learning outcomes for the unit. The assessment criteria for
a pass grade describe the
level of achievement required to pass this unit.
Assessment and grading criteria
To achieve a pass grade the
evidence must show that the
learner is able to:
To achieve a merit grade the
evidence must show that, in
addition to the pass criteria,
the learner is able to:
To achieve a distinction grade
the evidence must show that,
in addition to the pass and
merit criteria, the learner is
able to:
P1 describe the structure and
ownership of the media
sector
[IE]
M1 explain the structure and
ownership of the media
sector with reference to
detailed illustrative examples
D1 comprehensively explain
the structure and ownership
of the media sector with
reference to elucidated
examples

3. P2 describe ethical and legal
constraints within the media
sector
[IE]
M2 explain ethical and legal
constraints within the media
sector with reference to
detailed illustrative examples
D2 comprehensively explain
ethical and legal constraints
within the media sector
with reference to elucidated
examples
P3 describe the regulation of the
media sector
[IE]
M3 explain the regulatory issues
affecting the media sector
with reference to detailed
illustrative examples
D3 comprehensively explain the
regulatory issues affecting the
media sector with reference
to elucidated examples
P4 describe employment
opportunities and job roles in
the media sector
[IE]
M4 explain employment
opportunities and job
roles in the media sector
with reference to detailed
illustrative examples
D4 comprehensively explain
employment opportunities
and job roles in the media
sector with reference to
elucidated examples
P5 prepare personal career
development material using
basic formal language.
[RL]
M5 prepare carefully produced
personal career development
material using generally
correct formal language.
D5 prepare personal career
development material to
a quality that reflects nearprofessional
standards,
consistently using correct
formal language.

4. PLTS: This summary references where applicable, in the square brackets, the
elements of the personal, learning
and thinking skills applicable in the pass criteria. It identifies opportunities for
learners to demonstrate effective
application of the referenced elements of the skills.
Key IE – independent enquirers
CT – creative thinkers
RL – reflective learners
TW – team workers
SM – self-managers
EP – effective participat
Assessment Criteria:
Sources of Information:
Books: The Cultural Industries 2nd
Edition David Hesmondhalgh
Websites :Ofcom, SBBFC,
This brief has been verified as being fit for purpose
Assessor AWAL
Signature Date
Internal
Verifier
Signature Date