This document outlines an assignment for a Creative Media Production course. Students must create a blog with 3 posts exploring the media industry. Task 1 requires researching the structure and ownership of media companies and preparing a presentation on sectors like television, radio, and film. Task 2 involves defining ethical and legal constraints in the media, including relevant laws, and presenting a case study on an ethical issue. Task 3 requires investigating controversial media products, regulatory bodies, and presenting another case study. The assignment aims to give students an understanding of the media sector, including its industries, ownership, legal/regulatory issues. Students will demonstrate skills in research, analysis, writing and presenting to complete the tasks.

1. Qualification Level 3 Extended Diploma in Creative Media Production
Unit 2 Communication Skills for Creative Media Production & Unit 7
Unit number and title Understanding the Creative Media Sector Understanding the Creative Media
Sector - Partial
Start date Monday 1/10/2012
Deadline Friday 18/1/2013
Assessor name Jo Lowes
Assignment title JL03 – Exploring the Media Industry
Scenario
The media industries are expanding on a national and global level. Recruitment to the sector has
accelerated offering new professional opportunities. There are more people working in the media today
than in any other employment sector. Developments over the last two decades have also taken place
across the sector in response to technological changes, with a notable impact on media production,
distribution and patterns of employment. Other wider developments include deregulation and the debate
over the status and funding of public service broadcasting. The ongoing developments in digital media
technology are creating a highly mixed and competitive environment. All these developments will affect
those seeking employment in the media sector.
This unit aims to give you an understanding of the creative media sector. The unit covers the
sector’s industries and their ownership, and legal and regulatory issues.
You have been commissioned by the college to create a guide for students who are considering choosing
to study Media. For assessment of this unit you need to produce a blog with relevant information for the
creative media sector.
The blog posts will have the following titles:
Task 1 Structure and ownership of the media sector
Task 2 Ethical and Legal Constraints within the Media Sector
Task 3 Understanding the regulations of the media sector
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2. Tasks Grading Criteria Mapping
Task 1
Structure and Ownership of the Media Sector Unit 7
Working in groups of three learners take two companies each and P1, M1, D1
research their structure and ownership
Individually learners prepare a power point defining the following Unit 2
sectors: Sector: television, radio; film; animation; interactive media; P1, M1, D1
computer games; publishing; press; photo-imaging; advertising and
marketing
Work to be added to your blog with the title Task 1 Structure and
ownership of the media sector
Task 2
Ethical and Legal Constraints within the Media Sector Unit 7
Introduction to ethical and legal constraints within the media sector. P2, M2, D2
Working on your blog:
Learners produce a blog post on ethical and legal constraints defining Unit 2
laws relating to media, eg Broadcasting Act 1990, Official Secrets Act P1, M1, D1
1989, Obscene Publications Act 1959, Films Act 1985, Video Recordings P2, M2, D2
Act 1984, Race Relations Act 1976, Human, Rights Act 1998, Licensing P3, M3, D3
Act 2003 (and later amendments); privacy law; copyright and
intellectual, property law; libel law
Learners research ethical and legal constraints relevant to the media
industries
Learners prepare a case study and power point presentation exploring an
ethical issue within the media industry (review and re write report,
keeping copies of each stage)
All work to be added to your blog with the title Task 2 Ethical and Legal
Constraints within the Media Sector
Task 3
Regulations of the Media Sector Unit 7
Introduction to regulation of the media sector. P3, M3, D3
Working in the same groups of three learners research controversial media
products in the media industries considering: Unit 2
What was controversial about the products P1, M1, D1
Who was involved in the controversies P2, M2, D2
What the outcomes were P3, M3, D3
learners produce a blog post on regulatory bodies in the different media
sectors.
Prepare a case study exploring a controversial media product (review
and re write report, keeping copies of each stage)
All work to be added to your blog with the title Task 3 Regulations of
the Media Sector
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3. This brief has been verified as being fit for purpose
Date
Date
Unit 7: Understanding the Creative Media Sector
P1. describe the structure and M1. explain the structure and D1.comprehensively explain
ownership of the media sector ownership of the media sector the structure and ownership
[IE] with reference to detailed of the media sector with
illustrative examples reference to elucidated examples
P2. describe ethical and legal M2. explain ethical and legal D2. comprehensively explain
constraints within the media constraints within the media ethical and legal constraints
sector sector with reference to within the media sector with
[IE] detailed illustrative examples reference to elucidated examples
P3. describe the regulation of the M3.explain the regulatory issues D3.comprehensively explain the
media sector affecting the media sector with regulatory issues affecting the
[IE] reference to detailed illustrative media sector with reference to
examples elucidated examples
P4. describe employment M4. explain employment D4 comprehensively explain
opportunities and job roles in opportunities and job roles in the employment opportunities
the media sector media sector with reference to and job roles in the media
[IE] detailed illustrative examples sector with reference to
elucidated examples
P5 prepare personal career M5 prepare carefully produced D5 prepare personal career
development material using personal career development development material to a quality
basic formal language. material using generally that reflects near professional
[RL] correct formal language. standards, consistently using
correct formal language.
Unit 7: Understanding the Creative Media Sector
P1. use appropriate techniques to M1. use appropriate techniques D1.use appropriate techniques
extract relevant information to extract information from to extract comprehensive
from written sources written sources with some information from written
precision sources
P2. present a media production M2. present a structured and D2. present a well-structured and
report which conveys relevant detailed media production substantial media production
information report which conveys report which conveys information
[IE] information and explains with precise exemplification and
conclusions with clarity justifies conclusions with
supporting arguments
P3. review reports to make M3.review reports to make D3.review reports to make
changes with occasional changes with frequent changes with consistently
beneficial effects beneficial effects beneficial effects
[RL]
P4.deploy and manage M4. deploy and manage D4 deploy and manage
appropriate technology to technology to pitch a media technology to pitch a media
pitch a media production production proposal effectively production proposal with
proposal and with some imagination creativity and flair and to
[SM] near-professional standards
P5 employ appropriate forms of M5 employ forms of address in D5 employ forms of address in a
address in a media production a media production pitch to media production pitch with
pitch to communicate ideas. communicate ideas flair to communicate ideas
[CT] effectively. with impact.
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4. :PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.
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