The document discusses several UK media regulators: - The BBFC independently regulates film content and operates classification systems. Local councils can overrule BBFC decisions. - PEGI rates computer games across Europe to help parents make informed choices. It replaced national systems with a single standard. - The FDA supports the UK film industry, particularly emerging filmmakers. It represents theatrical film distributors. - The VSC sets video and video game industry standards and administers the PEGI game rating system in the UK.

1. - Callum Wallace
Task 3 Understand the
Regulation of the Media Sector

2. The BBFC work as an independent, self financing and not-for-profit media content regulator.
The BBFC operates transparent, consistent, trusted co- regulatory and self regulatory
classification and labelling systems in the UK.
The British Board of Film Censors was set up in 1912 by the film industry as an independent
body to bring a degree of uniformity to the classification of film nationally. Statutory powers
on film remain with the local councils, which may overrule any of the BBFC’s decisions,
passing films we reject, banning films we have passed, and even waiving cuts, instituting
new ones, or altering categories for films exhibited under their own licensing jurisdiction.

3. Pan European Game Information (PEGI)
The Pan-European Game Information (PEGI) age rating system was
established to help European parents make informed decisions on buying
computer games. It was launched in spring 2003 and replaced a number of
national age rating systems with a single system now used throughout most of
Europe, in 30 countries (Austria Denmark, Hungary, Latvia, Norway, Slovenia,
Belgium, Estonia, Iceland, Lithuania, Poland, Spain, Bulgaria, Finland, Ireland,
Luxembourg, Portugal, Sweden, Cyprus, France, Israel, Malta, Romania,
Switzerland, Czech Republic, Greece, Italy, the Netherlands, Slovak Republic
and the United Kingdom)
The system is supported by the major console manufacturers, including Sony,
Microsoft and Nintendo, as well as by publishers and developers of interactive
games throughout Europe. The age rating system was developed by the
Interactive Software Federation of Europe (ISFE).

4. Film Distributors Association (FDA)
FDA is a substantial supporter of the UK film industry - geared mainly
towards the next generation of filmmakers and audiences Film
Distributors' Association Ltd. (FDA) is the trade body for theatrical film
distributors in the UK - the companies that release films for UK cinema
audiences. Originally established in London in 1915, FDA liaises and
works with many individuals, companies and organisations. FDA's
Council, or board, comprising a senior representative of each member
company, normally meets six times a year and considers only matters of
generic interest to film distributors.

5. The VSC was established in 1989 and fulfils two basic roles:
It is a standards body for the video and video games industries and has
a Code of Practice designed to ensure that both industries show a duty
of care in their dealings with customers and the public generally. It
provides its retailer members with a staff training course dealing with
age restricted videos, DVDs and video games.
It acts as an administrator of the PEGI system of age rating for video
games. PEGI is used in over 30 countries. It is the UK regulator
responsible for the age rating of video games supplied in the UK (using
the PEGI system). In fulfilling this role it uses the name Games Rating
Authority (GRA).

6. Ofcom is the communications regulator. They regulate the TV and radio
sectors, fixed line telecoms, mobiles, postal services, plus the airwaves
over which wireless devices operate. They make sure that people in the UK
get the best from their communications services and are protected from
scams and sharp practices, while ensuring that competition can thrive.
Ofcom operates under a number of Acts of Parliament, including in
particular the Communications Act 2003. Ofcom must act within the powers
and duties set for it by Parliament in legislation.

7. The Trading Standards Institute is a professional membership association formed in
1881. It represents trading standards professionals in the UK and overseas - in local
authorities, the business and consumer sectors and in central government.
It exists to promote and protect the success of a modern vibrant economy, and to
safeguard the health, safety and wellbeing of citizens by enhancing the
professionalism of members in support of empowering consumers, encouraging
honest business and targeting rogue traders.

8. The PCC is an independent body which administers the system of self-regulation for the press. It
does so primarily by dealing with complaints, framed within the terms of the Editors' Code of
Practice, about the editorial content of newspapers and magazines (and their websites, including
editorial audio-visual material) and the conduct of journalists. It can also assist individuals by
representing their interests to editors in advance of an article about them being published. The
purpose of the PCC is to serve the public by holding editors to account. They strive to protect the
rights of individuals, while at the same time preserving appropriate freedom of expression for
the press. They proactively advertise their services and reach out to people who may be in need
of our help. They aim to promote high standards by developing clear guidance and practical
principles through their rulings, and offering training and advice to editors and journalists.
Press Complaints Commission (PCC)

9. The Advertising Standards Authority is the UK’s independent regulator of
advertising across all media. They apply the Advertising Codes, which
are written by the Committees of Advertising Practice. Their work
includes acting on complaints and proactively checking the media to take
action against misleading, harmful or offensive advertisements.

10. Ofcom Case study
https://www.youtube.com/watc

11. It was controversial because of the
racism that occurred on national
television and Ofcoms hand was
forced. The people involved were the
mass media, channel 4, ofcom and
Jade Goodie. The outcomes were
sanctions being placed on the network
and channel 4 losing a lot of their
sponsors.