This document provides an overview of a social media research workshop. It includes sections on social media metrics and analytics, keyword discovery techniques using tools like Twitter search and Wordles, monitoring conversations through RSS feeds and tools like Google Reader, and demonstrations of social media monitoring dashboards and analytics platforms like Radian6 and Google Analytics. The workshop aims to help attendees develop skills in researching and analyzing social media conversations and engagement.
Please visit www.socialmediabootcamp.com for upcoming session dates. [cc] Feel free to use and reuse but please give credit to www.ericschwartzman.com.
Social Media Training at AED by Eric Schwartzman. This is Day 1 of a 2-Day Seminar delivered on Nov. 9, 2010 in Wqshington, D.C. Feel free to use this deck but please credit www.ericschwartzman.com
Social Media Training at AED by Eric Schwartzman. This is Day 2 of a 2-Day Seminar delivered on Nov. 10, 2010 in Wqshington, D.C. Feel free to use this deck but please credit www.ericschwartzman.com
(July 22, 2010) Presentation from the third day of the Social Media Boot Camp at US Pacific Command, Camp HM Smith, Oahu [cc] http://www.socialmediabootcamp.com
Please visit www.socialmediabootcamp.com for upcoming session dates. [cc] Feel free to use and reuse but please give credit to www.ericschwartzman.com.
Social Media Training at AED by Eric Schwartzman. This is Day 1 of a 2-Day Seminar delivered on Nov. 9, 2010 in Wqshington, D.C. Feel free to use this deck but please credit www.ericschwartzman.com
Social Media Training at AED by Eric Schwartzman. This is Day 2 of a 2-Day Seminar delivered on Nov. 10, 2010 in Wqshington, D.C. Feel free to use this deck but please credit www.ericschwartzman.com
(July 22, 2010) Presentation from the third day of the Social Media Boot Camp at US Pacific Command, Camp HM Smith, Oahu [cc] http://www.socialmediabootcamp.com
In-depth look at Wide data and trend forecasting. See also https://www.slideshare.net/HollieLubbock/quant-qual-v2-98085097 for more info on the framework and details on thick data use.
Social Shaping of the Politics of Internet Search and Networking: Moving Bey...Bianca C. Reisdorf, Ph.D.
Presentation about the Quello Search Project in relation to echo chambers, filter bubbles, fake news, and policy at the 2017 TPRC conference, Sep 2017.
Presentation on "Choosing the Right Social Media Tools to Get Your Message Out". Some of the tools may have changes since 2012 but this is all about the basics to help you no matter what comes and goes.
B2B Social Media Marketing - Really! (2013 edition)Paul Gillin
Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong.
B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn't have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies.
Success with B2B social media marketing requires understanding what motivates your customers and personalizing the experience. Companies that simply use social media as another way to push a message are missing the point.
This session covers:
--What the innovators are doing and how the unique characteristics of B2B interactions demand a unique approach to social marketing
--Which social tools have shown the greatest payoff for B2B companies (they're different from the ones that work for B2C firms)
--How social media fits into a broader content marketing strategy
This presentation was delivered at the Godfrey FWD:B2B conference in Lancaster, Pa. 11/7/13.
Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong.
B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn't have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies.
This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013
Outreach Through Social Media | Ocean Sciences 2014Christie Wilcox
My presentation at Ocean Sciences 2014 in Honolulu, HI on how scientists can use social media for outreach and professional development. The internet is yours! #OSMSocial #2014OSM
Content Marketing for Broadcasters (Arkansas Broadcasters Association)Jacobs Media
http://jacobsmedia.com -- Seth Resler, the Digital Dot Connector for Jacobs Media, explains how radio and television broadcasters can use a content marketing strategy to connect all of their digital tools back to the bottom line.
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Mahmoud Dasser
7th Enterprise Innovation CXO Forum | Questex Events
SINGAPORE , 28 February 2019
Decoding Social Data Employing Non Discriminatory Analytics in
Creating New Differentiators for Digital Enterprise
Key Talking points:
Competitive advantage from Social Data continues to grow
Combine Social Data with more Data Sources to:
• Improve relationship & Customer Experience
• Gain market insights and Innovate Faster
• Drive operational Efficiency
• Improve Brand Health
• Generate New revenue
• Improve marketing effectiveness
In-depth look at Wide data and trend forecasting. See also https://www.slideshare.net/HollieLubbock/quant-qual-v2-98085097 for more info on the framework and details on thick data use.
Social Shaping of the Politics of Internet Search and Networking: Moving Bey...Bianca C. Reisdorf, Ph.D.
Presentation about the Quello Search Project in relation to echo chambers, filter bubbles, fake news, and policy at the 2017 TPRC conference, Sep 2017.
Presentation on "Choosing the Right Social Media Tools to Get Your Message Out". Some of the tools may have changes since 2012 but this is all about the basics to help you no matter what comes and goes.
B2B Social Media Marketing - Really! (2013 edition)Paul Gillin
Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong.
B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn't have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies.
Success with B2B social media marketing requires understanding what motivates your customers and personalizing the experience. Companies that simply use social media as another way to push a message are missing the point.
This session covers:
--What the innovators are doing and how the unique characteristics of B2B interactions demand a unique approach to social marketing
--Which social tools have shown the greatest payoff for B2B companies (they're different from the ones that work for B2C firms)
--How social media fits into a broader content marketing strategy
This presentation was delivered at the Godfrey FWD:B2B conference in Lancaster, Pa. 11/7/13.
Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong.
B2B companies were actually some of the first to adopt social media tools broadly and to discover the benefits of rich, ongoing customer conversations. B2B social media doesn't have the glamour and sex-appeal of big consumer campaigns like the Old Spice man, but Web 2.0 technologies are already firmly entrenched in firms ranging from commodities exchanges to high-tech vendors to sellers of construction supplies.
This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013
Outreach Through Social Media | Ocean Sciences 2014Christie Wilcox
My presentation at Ocean Sciences 2014 in Honolulu, HI on how scientists can use social media for outreach and professional development. The internet is yours! #OSMSocial #2014OSM
Content Marketing for Broadcasters (Arkansas Broadcasters Association)Jacobs Media
http://jacobsmedia.com -- Seth Resler, the Digital Dot Connector for Jacobs Media, explains how radio and television broadcasters can use a content marketing strategy to connect all of their digital tools back to the bottom line.
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Mahmoud Dasser
7th Enterprise Innovation CXO Forum | Questex Events
SINGAPORE , 28 February 2019
Decoding Social Data Employing Non Discriminatory Analytics in
Creating New Differentiators for Digital Enterprise
Key Talking points:
Competitive advantage from Social Data continues to grow
Combine Social Data with more Data Sources to:
• Improve relationship & Customer Experience
• Gain market insights and Innovate Faster
• Drive operational Efficiency
• Improve Brand Health
• Generate New revenue
• Improve marketing effectiveness
Join top-rated emerging technologies instructor Eric Schwartzman for this two-day interactive session, and receive the latest tip and tricks to help you raise your social media management skills to the next level. Bring along your laptop, and prepare to update your digital communications and improve your social marketing engagement rates.
You’ll also learn how to:
Sell the value of social media to anyone.
Improve the search visibility of your content.
Perform applied social marketing tasks autonomously.
Use free and premium social monitoring platforms.
Prevent a social media crisis.
Publish on Wordpress, iTunes and SoundCloud.
Share via mobile on Instagram, Vine and Ustream.
This is an advanced-skills course designed for management-level practitioners who oversee their organization’s social media communications, as well as individuals who are responsible for implementing social media communications.
Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business.
Attendees will learn:
• How other grocery chains are using social media
• Formulas for improving existing business processes
• Crisis prevention and risk management strategies
• Role of keyword and search engine optimization
Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
http://www.complysocially.com/ Social media training business case. Classroom, self-paced and webinar options. Social media policy development. Custom training.
Delivered by Eric Schwartzman as a keynote at the Entrust Sales Conference at the Fairmont Hotel in San Francisco on Sunday, Feb. 26, 2012. http://www.ericschwartzman.com
Using the Office of Inspections Review of the Use of Social Media by the Department of State as a guide, this presentation lays out the business case for making the agency's websites social by design.
Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Unveiling the Secrets How Does Generative AI Work.pdf
Social Media Training :: Market Research Association :: First Outlook Conference
1. Social Media Training
Social Media Research Workshop – Market Research Association
@EricSchwartzman - #smrw
First Outlook Conference, - Nov. 2, 2010
Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons.
Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0
3. 3
Digital Survey
• Private vs. Public vs. Nonprofit
• Engagement vs. Monitoring vs. Analysis
• Keyword Discovery Wordle
• Inbound Links
• Twitter Geo Search
• Subscribe to Wikipedia Article Revision History
8. 8
Plenty of Options
Public Affairs
Customer
Relations
Investor
Relations
Labor Relations
Community
Relations
Industry
Relations
Media Relations
Analyst Relations
Public Relations
34. 34
From the Educated Guess...
“Essentially, all models are wrong, but some are
useful.”
George E. P. Box in 1987
Professor Emeritus of Statistics
University of Wisconsin
35. 35
To Mining and Modeling Actual Conversations
"All models are wrong, and increasingly you can
succeed without them.“
Peter Norvig
Research Director
Google
37. 37
PC Adoption by Businesses
Financial
• Back Office
• Financial Modeling, Accounting
Service &
Support
• Customer Relationship Management
• Technical Support, KM
Business
Lines
• Distribution, Sales, Marketing
• Manufacturing, Legal, HR
41. 41
Social Media Marketing Adoption in Business
Source: Altimeter Group
• Monitoring conversations
• Defending the brand
• Real time course correction
• Social media interactions from real world events
49. 49
The Bad News
"Companies have learned to do
more with less," Welch said.
Jack Welch on the impact of
technology on business
Source: Time Magazine
53. 53
Digital Life covers 46 markets and 88% of the global internet population
More than twice as many markets as any other study of its kind
53
Latin
America
North
America
Sub-
Saharan
Africa
Middle
East &
N. Africa
North & West
Europe
South &
East
Europe
Developed
Asia
Emerging
Asia
China India
54. 54
It’s Time to Play…
Who Wants
to be a
Social
Media
Research
Rock Star?
68. 68
State of Search and the Net
3 billion – Daily Google searches processed
1.6 billion – Worldwide online population
230 million – American with Net access
93% -- Americans with high-speed access
228 million – Americans with mobile phones
Source: Googled by Ken Auletta
81. 81
Writing for Search
Wit, irony, humor and style
Clever titles and headlines
Search engine technologists vs. marketing experts
AP – Headlines 40 characters or less
For People For Search
Section: “Real Estate” Section: “Homes”
Section: “Scene” Section: “Lifestyle”
Section: “Taste” Section: “Food”
Headline: “Unsafe sex: Has Jacob Zuma’s rape trial
hit South Africa’s war on AIDS?”
Headline: “Zuma testimony sparks HIV fear”
Headline: “Tulsa star: The life and career of much-
loved 1960’s singer”
Headline: “Obituary: Gene Pitney
Headline: “It’s Chemistry Over Pedigree as Gators
Roll to First Title”
Headline: “Gators Cap Run with First Title”
145. 145
Demo: Monitoring Online Forums in Google Reader
Forums RSS
Feed Loaded in
Google Reader
Click “Manage
subscriptions”
link to put feeds
into folders
177. 177
The Only B2B Social Media Book
ORDER AT
Amazon :: Barnes & Noble :: Borders
178. 178
Keep in Touch
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzman.com Website
ontherecordpodcast.com Podcast
spinfluencer.com Blog
@ericschwartzman Twitter
facebook.com/ericschwartzman Facebook
linkedin.com/in/schwartzman Linkedin
youtube.com/spinfluencer YouTube
slideshare.net/ericschwartzman Slideshare
Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons.
Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0
Social Media Training
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