Sightix is developing a social search engine that allows users to search through social network data and receive personalized results based on their social graph and profile. It aims to help social networks monetize their data by serving targeted ads to proactive users based on their search terms and profile. Sightix plans to initially target smaller social networks of around 10 million users to create a large, loyal customer base and provide cross-connectivity between networks. It is currently in the beta testing stage of development.

1. Social Search Just like asking your friends…

2. Ask Search Find Textual search for social network services with ranking system based on the social graph.

3. Ask Search Find Organize the worlds Social Data so Social Networks(SNS) users can search through it and receive personalized, relevant results. SNS’s focus on building their business – Sightix gives them the tool to monetize it effectively.

4. Revenue per unique visitor in 2008 ( David Hallerman eMarketer June 2008 ) Google $ 65.55 Yahoo! $ 31.25 Microsoft $ 17.74 MySpace $ 12.85 Facebook $ 11.79 Monetization of Social Network Why are Social Networks so behind when they have more data on the users and more time spent?

5. Who does both in the same time? The key to maximize user Click-through rate (CTR) is to serve targeted ads based on the users profile & social graph WHEN the user has been actively searching. Social Networks Search Targeted ads according to users’ profile Proactive users who do Search for something they are looking for

6. Demo

9. Landscape And Google …. Social application platform Search Social Network Ad Network Publisher Email Messenger Advertizing Margins Information Control

13. Social Search Just like asking your friends…