This document provides a 7-step process for setting up a Facebook ad campaign: 1) include ads in your editorial calendar, 2) determine your ad goal such as clicks or email captures, 3) ensure your landing page matches your ad, 4) set your budget and spending limits, 5) target the proper demographics, 6) design creative ad images and copy, and 7) monitor ads after launch and for at least a week to assess performance. The overall process helps marketers integrate ads with their overall strategy and set ads up for success based on clear goals, creative design, and ongoing optimization.

1. How to Run a Facebook Ad
Campaign
Jennifer Gardella, PhD
Your Social Media Expert

2. Here is your step by step process to
setting up your ad so it blends into your
overall marketing picture

3. 1
Your ads should be part of your editorial calendar.
TAG LINES SPECIALSTHEMES

4. 2
Know what type of ad you are running.
What do you want?
- Clicks to your website?
- Likes to your page?
- Sign- up for a webinar?
- Their email address for your newsletter?
*Each goal has a specific kind of ad associated with it and early in the
set up process you will need to let Facebook know what you are doing.

5. 3
Your Landing Page
-Is the ad directly related to the copy
-Is a page on your website specifically designed to
handle those coming in from your ad?
-Do your picture copy and landing page all blend?

6. 4
What is your budget?
What do you want?
What are you willing to spend?
How much does it cost?

7. 5
Demographics
Are you only allowed to operate in a certain radius?
- Make sure you go into the Ad Manager and clearly target that
area.

8. 6
Ad picture and copy
Picture inclusions are limited
-Only 20% of your image can be text
This gets tricky when making your logo visible
GET CREATIVE!

9. 7
Monitoring
- Place your ads
- Check them 3-6 hours after they start
- Check them 24 hours after they start
- Let them sit for at least 3 days (preferably a week) to take hold in the
Facebook system.

10. Next:
Get More Reviews for Your Business
Jennifer Gardella
jennifergardella.com