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Amelia Cranstoun 
A2 Media Studies 
LATCH – DISCOLSURE ft. SAM SMITH 
I chose to analyse Disclosures number one single ‘Latch’, as it contrasts with my other analysis work. 
It features six characters, where the narrative follows their relationships over 4 minutes and 17 
seconds. 
In the first 10 seconds the videos intro introduces the main characters in three separate scenarios. 
The first being a man getting ready for bed, the second being a woman at a party and the third 
showing a girl entering a lift. This indicated three separate stories and suggests the video is a 
narrative video. 
The video shows clear themes of lust and love through its annotations and stereotypes, such as teen 
relationships being nervous and exciting, this stereotypes the generation. The characters in this 
couple feature a pretty girl with large eyes and long blonde hair, and her shorts show all of her leg. 
Therefore shows aspects of female objectification to represent an attractive character to male 
audiences. Similarly the male character is attractive with broad shoulders, strong jaw line and 
muscular physique. This is a form of male objectification to attract female audiences. Other 
characters receive similar objectification as the heterosexual couple are seen in small amounts of 
clothing and rolling around on a bed. This gives the video sexual atmosphere to attract audiences. 
The lesbian couple are featured with stereotypes to signify to the audience they’re sexuality before 
they actually meet. One girl has a short haircut with one side saved and wears long chains and an 
oversized jacket. However the second girl is not stereotyped at all to her sexuality, this could infer a 
criticism towards stereotypes within sexuality. 
The setting within the video shows currency within the era. The three couples are seen in three 
separate places. The first couple are seen in a bedroom. This is iconic of love, lust and romance. It is 
fitting with the sexual atmosphere created. The couple in the room are suggested to have been 
together a while and the messy room around them suggests they have been through a lot together. 
This adds to the narrative, a loving atmosphere and a connotation of strength. 
The second setting of a lift is shown with the young couple. The close proximity is iconic of first 
meeting scenes and also highlights the nerves shown between the young characters. This is iconic
Amelia Cranstoun 
A2 Media Studies 
for romantic scenes to increase tension and attraction levels. The close 
proximity can be awkward or the characters which in effect could be 
amusing for the audience and it sends then back to a reminiscence of 
meeting their first crush. The last couple meet at a party over music, 
which is relevant to the current generation and how we socialise and 
meet people. The setting is positive and connotes a happy atmosphere 
when they meet. 
The video features Iconic elements such as plastic cups at the party. This 
suggests an American party as they iconic for American films. To feature 
plastic cups at house parties. The songs DJ’s ‘Disclosure’, also use they’re 
motif of rota scoping on the faces of the characters towards the end. This is Iconic of the artists as 
they do this in every video and feature it on posters, album covers and backdrops at live events. 
Lastly the rain featured in the lift with the two teenagers when things begin to heat up shows they 
would have pressed the emergency stop button. However as we don’t see this yet it is obvious for 
the audience to grasp it becomes iconic as elevator scenes usually do this when featuring romance. 
Through techinical codes the camera tracks in a rotating mtion around intimate kissing scenes. This 
gives the idea of being alone and isolated. The post production rota scoping is also part of the 
technical codes. This Is isconic for the DJ. Lastly the post production has a overlaying sparkles over 
the top of the image. This is an obvious technical code to produce a atmosphere magic and 
romance.

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Latch

  • 1. Amelia Cranstoun A2 Media Studies LATCH – DISCOLSURE ft. SAM SMITH I chose to analyse Disclosures number one single ‘Latch’, as it contrasts with my other analysis work. It features six characters, where the narrative follows their relationships over 4 minutes and 17 seconds. In the first 10 seconds the videos intro introduces the main characters in three separate scenarios. The first being a man getting ready for bed, the second being a woman at a party and the third showing a girl entering a lift. This indicated three separate stories and suggests the video is a narrative video. The video shows clear themes of lust and love through its annotations and stereotypes, such as teen relationships being nervous and exciting, this stereotypes the generation. The characters in this couple feature a pretty girl with large eyes and long blonde hair, and her shorts show all of her leg. Therefore shows aspects of female objectification to represent an attractive character to male audiences. Similarly the male character is attractive with broad shoulders, strong jaw line and muscular physique. This is a form of male objectification to attract female audiences. Other characters receive similar objectification as the heterosexual couple are seen in small amounts of clothing and rolling around on a bed. This gives the video sexual atmosphere to attract audiences. The lesbian couple are featured with stereotypes to signify to the audience they’re sexuality before they actually meet. One girl has a short haircut with one side saved and wears long chains and an oversized jacket. However the second girl is not stereotyped at all to her sexuality, this could infer a criticism towards stereotypes within sexuality. The setting within the video shows currency within the era. The three couples are seen in three separate places. The first couple are seen in a bedroom. This is iconic of love, lust and romance. It is fitting with the sexual atmosphere created. The couple in the room are suggested to have been together a while and the messy room around them suggests they have been through a lot together. This adds to the narrative, a loving atmosphere and a connotation of strength. The second setting of a lift is shown with the young couple. The close proximity is iconic of first meeting scenes and also highlights the nerves shown between the young characters. This is iconic
  • 2. Amelia Cranstoun A2 Media Studies for romantic scenes to increase tension and attraction levels. The close proximity can be awkward or the characters which in effect could be amusing for the audience and it sends then back to a reminiscence of meeting their first crush. The last couple meet at a party over music, which is relevant to the current generation and how we socialise and meet people. The setting is positive and connotes a happy atmosphere when they meet. The video features Iconic elements such as plastic cups at the party. This suggests an American party as they iconic for American films. To feature plastic cups at house parties. The songs DJ’s ‘Disclosure’, also use they’re motif of rota scoping on the faces of the characters towards the end. This is Iconic of the artists as they do this in every video and feature it on posters, album covers and backdrops at live events. Lastly the rain featured in the lift with the two teenagers when things begin to heat up shows they would have pressed the emergency stop button. However as we don’t see this yet it is obvious for the audience to grasp it becomes iconic as elevator scenes usually do this when featuring romance. Through techinical codes the camera tracks in a rotating mtion around intimate kissing scenes. This gives the idea of being alone and isolated. The post production rota scoping is also part of the technical codes. This Is isconic for the DJ. Lastly the post production has a overlaying sparkles over the top of the image. This is an obvious technical code to produce a atmosphere magic and romance.