This document discusses leveraging trends in communication strategies for HR leaders. It notes that companies still rely heavily on traditional tools like email and printed materials for communication. However, employees consume information through modern trends and technology. The document provides 10 tips for an effective communication strategy, such as using themes, focus groups, plain language, and a multi-channel approach. It also describes a brainstorming activity where participants develop social/mobile campaigns to acquire, motivate and retain employees by drawing from consumer examples.