This document discusses digital transformation and the role of technology leaders. It argues that technology leaders should shift their focus from running IT infrastructure to enabling digital innovation and ensuring quality IT services. This allows them to spend more time partnering with business leaders to deliver better customer experiences and business value. Technology is becoming more central to business performance so strong collaboration between technology and business leaders is essential. The role of technology leaders is evolving from managing technology tasks to using tools like analytics and cognitive technologies to help practitioners manage complex tasks and drive business outcomes.

1. Enable Digital
Business
Matthew Glitzer
Director, Global Technology Services,
IBM Greater China Group

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Degreeofeconomicimpact
(functions,industries,geographies)
Digital products
and infrastructure
• Digital products, e.g.
Music, Entertainment
• Infrastructure, e.g. Telco,
Software, IT Infrastructure
Digital distribution and
web strategy
• e-commerce, e.g. Retail,
Electronics
• Efficiency through web
strategy, e.g. Government
Late 1990s 2000s 2010sLimited
Pervasive
Digital transformation
is becoming pervasive
Digital transformation
of business models
• Mobile revolution
• Social media
• “Hyper digitization”
• Power of analytics
Digital Transformation
The increasingly seamless – and holistic - integration of digital and physical interactions

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https://www.youtube.com/watch?v=uUTtT6XnviY

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is impacting all levels of society
A set of digital
transformation drivers…
Mobile Revolution
Connectivity, Mobile internet
and smart devices are
exploding
Social Media
Explosion
Changing the way that
individuals and organizations
engage and collaborate
Hyper-digitization
Digital content can be
accessed anytime, causing
growth in digitized industries,
markets & segments
Power of analytics
New opportunities for AI and
predictive analytics insight
from more data
Individuals
• The connected consumer
• The networked workforce
• The empowered citizens
Industries
• Value migration
• Industry redefinition
• Fragmentation
Enterprises
• Evolved business models
• Optimized digital operations
• Connected enterprise

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Digital transformation creates new opportunities
but also significant business challenges
Individuals
• The connected consumer
• The networked workforce
• The empowered citizens
Industries
• Value migration
• Industry redefinition
• Fragmentation
Enterprises
• Evolved business models
• Optimized digital operations
• Connected enterprise
• Increased customer expectations
• Accelerated speed of change
• Different ways to engage digitally
• Redefined customer value
• Managing across digital and physical
• Significant risk, security, compliance and privacy concerns
• Industry disruption from new competitors
• Value migration creates winners and losers
• New types of collaboration

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Watch the video clips:
00:31:39 – 00:34:48
https://youtu.be/Ldf2Z7LyQLM?t=31m39s
00:48:32 - 00:49:35
https://youtu.be/Ldf2Z7LyQLM?t=48m21s

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7
Easy to use Personal Empowering Always on
The rapid pace of innovation is leading to
customer experiences that are increasingly...

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Accelerating digital innovation
with “as-a-Service” building blocks
for designing better business
solutions, faster
Ensuring flawless IT performance
with cognitive capabilities that enable your
infrastructure to think and run itself
As technology becomes more central to business
performance, the strong partnership between technology
leaders and business leaders is more essential than ever
Two key dimensions for
evolving the tech leader role:

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Imagine if you, the tech leader, could spend more of your time
sponsoring innovation—forging stronger partnerships with business
leaders—rather than running data centers.
Time/resources spent
running Enterprise IT
Time/resources spent
managing cost
Time/resources spent
sponsoring innovation
From a focus on
running data centers
To a focus on enabling digital innovation
and ensuring IT service quality

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By integrating services for business objectives—rather than integrating
systems for IT objectives—you can deliver better customer experiences
and more business value from your Hybrid infrastructure.
From: Systems Integration To: Services Integration
ITaaS Environment
Software-Defined Hybrid Cloud Infrastructure
Workloads
Operations
Orchestration
IBM Services 3rd Party Services
Governance (Brokerage)
Traditional IT Private Cloud Public Cloud
PRIVATE
CLOUD
PUBLIC
CLOUDS
ON-PREMISES
INFRASTRUCTURE
PRIVATE
CLOUD
Analytics, Cognitive, Automation, DevOps & Security
ServicesManagement
Business
Solutions
Consumable
IT Services
and Apps
Infrastructure

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From (2016)… …To (2019+)
Client
IT
Outcomes
Technology
applied to
simple tasks
Analytics
Data-driven insight for execution
Client
Service
Outcomes
Practitioners
manage
complex tasks
Cognitive
Autonomic system to
understand, reason, and learn
Practitioners Technology
PractitionersTechnology
From: Practitioner-run, technology-assisted To: Technology-run, practitioner-assisted
The next step of our journey requires Cognition

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ITaaS Environment
Software-Defined Hybrid Cloud Infrastructure
Workloads
Operations
Orchestration
IBM Services 3rd Party Services
Governance (Brokerage)
Traditional IT Private Cloud Public Cloud
PRIVATE
CLOUD
PUBLIC
CLOUDS
ON-PREMISES
INFRASTRUCTURE
PRIVATE
CLOUD
PUBLIC
CLOUDS
ON-PREMISES
INFRASTRUCTURE
Analytics, Cognitive, Automation, DevOps & Security
ServicesManagement
Driving the shift to Services Integration with data, automation,
cognitive technology and broad ecosystem support
True hybrid vision with enterprise
execution at scale
Data and automation driven delivery
Leveraging a cognitive technology
services platform
Supporting multi-vendor technology
and service providers

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Key thoughts for your digital transformation journey
1. Establish Clear Priorities 5. Cross-team collaboration
2. Accept evolution 6. Client first and back
3. Budget and resources 7. Continuous
4. Lead from the top 8. Measure for success

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Enable insight-driven
innovation
Enrich customer and
employee experiences
The
Indispensable
CIO
Provide intelligent data access
and optimize IT delivery

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