Fundraising Training Course drawn from "Date your Donors: How to Attract & Engage a New Generation of Philanthropists".

1. Date
your
Donors
How
to
Attract
&
Engage
a
New
Generation
of
Philanthropists
@JonahHalper
www.dateyourdonors.com

2. My
Name
is
Jonah
Halper
WILL
YOU
MARRY
ME?

3. My
Name
is
Jonah
Halper
WILL
YOU
DONATE?

4. Ben
Zander
Composer.
Conductor.
Educator.

5. Everyone
Loves
You.
They
Just
Don’t
Know
it
Yet.

6. YOUR
MISSION
IS
ABOUT
WHO
YOU
ARE.

7. YOUR
VISION
IS
ABOUT
WHO
YOU
WANT
TO
BE.

8. Dating
Rule
#1
CONFIDENCE

9. Exercise
#1
What
is
your
Cover
Story?
Vision
Statements

10. THE PROBLEM!
Hemorrhaging Donors

11. Times
Square
1950s

12. Times
Square
2000s

14. GET
PERMISSION

15. Dating
Rule
#2
Stand
Out

16. Exercise
#2
How
will
you
Build
Permission
&
Human
Connection?

18. Connectors
Salesmen
Mavens

19. Prospecting Donors
Identify the Big Fish
Connectors, Mavens, Salesmen
!
Stock the Pond
Your Database
!
Feed ‘em
Your Mission
!
Go Fishing
Solicit them

20. Identify your Prospects
Personal Tracking
Contact Info. Family Info. Assets.
!
Professional Tracking
Network and professional priorities
!
Philanthropic Tracking
Network and charitable priorities

21. Dating
Rule
#3
Look
to
your
Friends

22. Exercise
#3
Create
your
own
“1
Degree
from
Kevin
Bacon”

23. Three Degrees of
First Contact
Direct Intro
Hi David, I want to introduce you to Jonah Halper…
!
Referral
Hi David, this is Jonah Halper from Pencils of Promise.
Alex Donovan recommended I give you a call…
!
Association
Hi David, this is Jonah Halper from Pencils of Promise.
You may know Alex Donovan. He sits on our board.
!
Cold
Hi David, this is Jonah Halper from Pencils of Promise.

24. HOW TO COLD CALL
Be other focused.
Guidance. Expertise. Direction.
No Expectations.
!
OBJECTIVE: GET THE MEETING.

25. The New Prospect Pipeline
One on One
then, ask them to host
!
Parlor Meetings
then, draw on hosts and attendees for an
!
Event
Raise new money

26. Dating
Rule
#4
Rejection
is
Necessary.

27. Exercise
#4
Create
your
own
“Other
Focused
Pitch”

28. Making
the
Ask
Becoming
Partners.
YOU
becomes
WE.

29. Are
you
seeking
an
LTR?
!
Do
you
call
your
Donors
“Cards”?
Are
you
making
once
a
year
“booty
calls”?
Are
you
discussing
VISION
during
the
solicitation?

30. Dating
Rule
#4
Seek
a
Partner,
Not
a
Wallet.

31. Q&A

32. NEXT
SESSION:
Monday,
May
19th
SOLICITATIONS
&
BEST
PRACTICES
www.ALTRUICITY.com
www.DateyourDonors.com